Target reached!
We all can see the potential of Safe & The City far beyond London. With this add...
Safe And The City
London, England, United Kingdom
Aim
We're a safe navigation & training startup, who aim to make sexual harassment a thing of past! Back us to help build safer, smarter cities.
We need your help!
Our Mission
At Safe & The City, we believe every experience of street harassment should count and by working together we can inform, empower and transform communities to be safer, more inclusive places to walk, work, shop and live. Our vision is a world where everyone has the right to feel safe regardless of gender, age, ethnicity or orientation.
The Problem
A national survey showed 85% experienced sexual harassment in public and 67% had an incident before they reached the age of 14 and according to Transport for London (TfL) 90% of sexual harassment and assault on public transit goes unreported.
Our Solution
The Safe & The City Application
Available for free on both iOS & Android with 3 core features:
(Safe & the City App future look)
1) Safety Features
2-click access to 999 Emergency Services
Display open ‘Safe Sites’ who are trained businesses that care about your safety
2) Route
Navigate based on official police data to alert before unknowingly walking into crime hotspots
Rate your walk on how safe it felt to personalise the way you walk in future
3) Report
Real-time crowdsourced incident reporting on seven categories of sexual harassment and poor lighting
The Challenge
Safe & The City was selected by JCDeaux's "See Change, Make change" competition to harness the power of the crowd to increase and amplify our mission and impact beyond London.
What will your pledge go towards?
I) Research & Development to Create Safer Navigation
Additional safety features, including 'track my walk' for loved ones to receive a notification once you safely arrive to your destination; Faster reporting mechanisms; More customisation options to use in other applications.
II) Engagement & Impact to Transform Communities
Funds to support our peer-to-peer delivery of school and campus workshops; Automating the anonymous impact reports to visualise trends in areas and offer key recommendations;
III) Expansion outside of London to Share the Cause
If we reach the £15K target by the end of November, JCDecaux will match this and support our campaign through their outdoor advertising reach to expand outside of London.
Who are we?
The idea for the application came after CEO and Founder Jillian Kowalchuk experienced sexual harassment herself:
“I put a lot of trust into navigation application to get around London, but the fastest route wasn’t always the safest. One evening, I was guided down a dark, narrow alley, where two male kitchen staff made advancements and shouted sexual threats. I ignored them but felt scared knowing I couldn’t easily escape or seek help. Their threats were empty but didn't want another person to walk into that same situation, which could have escalated. I wanted to prevent that experience for others, equip and empower others to have all the information to help them feel and actually be safer”.
Peter Barron, former London Met Police Officer, now working at Safe & The City, said: “In over 30 years of police experience I constantly argued for a more intelligent use of the data we hold. Safe & The City are now combining the data supplied by police, together with crowdsourced feedback to improve the safety of its users”.
Our achievements so far
We have come a long way in a year and we are proud of the milestones we achieved, but until now this project has been mostly self-funded. Safe & The City launched on March 8th, 2018 in London and has made massive strides with our product, partnerships and impact. Watch this video that captures the power of our users' reports.
Key Partnerships
Awards
Featured in
Testimonials
4.3/5 Stars
"As a solo traveller using Safe & The City is life changing for peace of mind and knowing I'm contributing towards women feeling safer."
"Finally an app that doesn't just take me the fastest route. I have the power to inform my walk and report on things I've experienced, witnessed or feel about an area."
Your Contribution Matters!
Be part of the movement for progress.
With deep gratitude for your contributions.
Safe & The City crew
This project successfully funded on 3rd December 2018