RepresentAsian: An Evening of Asian Talent

Aim

Our second West End concert raising funds to provide scholarships for young Asian students to attend The Boury Academy.

Returning to the West End for a second year, RepresentAsian: An Evening of Asian Talent  was founded by Ben Armstrong in 2021, in the hopes of creating more access to professional opportunities, breaking down certain stigmas and stereotypes, and providing inclusive opportunities for Asian artists in the theatrical sector. 

Armstrong was disheartened by the lack of Asian representation and diversity in theatre, both on and off stage. Since then, there have been six sold-out iterations of RepresentAsian at the Phoenix Arts Club in London and we are now recognised throughout the industry for being boundary-breakers for the Asian community who continue to spark change, inspire, educate and provide accessible opportunities.

 ‘You have to see it, to be it.’

This iteration of RepresentAsian is bigger than ever, taking place in London’s West End: a gala-style concert, featuring a line-up of Asian performers from across the globe, ranging from graduates, world-renowned West End artists including Christine Allado, Hiba Elchikhe, Mia Kobayashi, Zheng Xi Yong, with returning host Nina Wadia. More casting to be announced.

We make an impact by supporting from the ground up, from day one - we have partnered with The Boury Academy, a non profit organization founded by Rakesh Boury (Matilda the Musical, The Creakers) with the aim to eliminate barriers to the performing arts, and make young people feel represented, valued and empowered through accessible training in ballet, tap, street dance, one-to-one singing lessons and annual performance opportunities. 

The RepresentAsian Award is a scholarship that will be awarded to an Asian student from an under-privileged background, funding one-year of tuition and equipment costs at The Boury Academy, and a one-year Spotlight membership for the young student. We have also partnered with Aixa Amarante Productions (producer and general manager) and the House of Kais (head of sponsorships) - a full global majority team at the forefront. 

Armstrong and Amarante state: “Following an incredible debut in the West End last year, we are thrilled that Nimax have asked us back to the Lyric Theatre for our next instalment of ‘RepresentAsian’. This upcoming concert marks our eighth iteration of the show, and you can guarantee we will be showcasing more outstanding talent from the Asian diaspora, featuring West End leading players, and emerging talent. Never has the need for inclusive, diverse storytelling been more prevalent. So, get your tickets, and we’ll see you in November!”

This Crowdfunder has been set up to cover partial production costs to ensure RepresentAsian gets to the stage this Autumn. We thank you for your belief and support for a more accessible, diverse and inclusive industry!

Funding method

Keep what you raise – this project will receive all pledges made by 15th November 2026 at 12:35pm