NatWest Back Her Business has provided £4,750 of match funding
Clothing Rental Subscription - First Month 20% off
London, England, United Kingdom
Aim
Our aim is to make fashion more sustainable and affordable via a clothing rental subscription service.
Finally it's coming!
A clothing rental subscription. It's popular in the US, Australia and Asia, and now its coming to the UK. It's a more sustainable and economical way to shop without sacrificing style.
How does it work?
Once you have subscribed to a monthly plan follow these 4 steps.
1. Browse our collection (we have over 200 styles for you to browse).
2. Choose your three items.
3. Receive and enjoy.
4. When your month is up, simply return to us using the box we sent.
What are the monthly plans?
We have two plans available;
Both plans include postage, cleaning and rental insurance for any minor mishaps. With the update plan you can rent items worth a total value of up to £700+ per month for just £59. With the ultimate plan, you can rent items worth a total value of £3000+ per month for just £169. We think it makes sense to rent, both financially and environmentally.
Sustainability
This is important for us. From day one this has been at the forefront of Reason to Rent. The brands we partner with are doing their bit too, whether it be focusing on slow fashion or using deadstock material. We are working hard to ensure our operations are sustainable and environmentally friendly too. We use sustainable packaging and deliver via bicycle where possible. We want to do it all!
Origins
Two years ago I was looking for a more sustainable, economical and minimal way to shop. I knew that clothing rental was a more environmentally friendly and cheaper way to shop. However I found that most online clothing rental sites only offered expensive designer dresses for one off occasions.
I was looking for day to day wear as I wanted to look stylish, minimise my fashion waste whilst staying on a budget. I was after high-end high street and sustainably made clothes. Clothes that I would normally wear, but I couldn't justifying buying as I would only wear a handful of times.
This is how the idea of Reason to Rent was born. During the first year, I was working full time and began researching to see if there was a market for this. I ran surveys, various social media campaigns and spoke to anyone who would listen. At the start of 2020 I left full time employment and started to turn my dream into a reality.
Reason to Rent is a rental clothing subscription service. It is a more sustainable way to shop, introduces you to new up and coming brands and allows you to wear hundreds of pounds worth of clothes a month for a fraction of the price.
Where we are at now?
Over the last six months the team has grown from one, to five. We have a website in place, 16 amazing brands onboard and a group of incredible influencers keen to spread the word.
Why are we crowdfunding?
We are crowdfunding to push the business into the next stage of its development which will enable us to launch. We will use the funds raised for the following;
- Website and App development
- Marketing
How you can help
If you've made this far, thank you! We would absolutely love your support to help us bring this awesomely sustainable way of shopping to the UK.
We need £9500, this will be used for website and app development as well as marketing.
By pledging you could; be among the first to rent from our collection, receive a discounted subscription and you'd be an amazing supporter of our sustainable business.
We have various pledges available starting from £5 and for those who would not use the service but love the idea, why not pledge £20 and, as a thank you, we will send you a sustainable face mask!
If you have any ideas, suggestions or would like to say hello, please do get in touch. Also feel free to check out our website to see the brands and styles available and to sign up to our newsletter - reasontorent.com
Thank you!
This project successfully funded on 7th July 2020