We're bringing Unruly Flavour to healthier snacking - doing good, tasting better and ready to let the nation Grab A Real Handful!
Real Handful was founded by foodie, family-man and start-up obsessive Joe Taylor with his wife Carly.
Joe developed a passion for better-for-you food & drink whilst fuelling his Ironman Triathlon training. This eventually led him to escape from IBM and the world of IT to join innocent drinks and build a career in the food & drink industry that's also seen him work in senior roles at Kellogg and Heinz.
Constantly travelling with work Joe became disillusioned with the lack of better for you snacks that were natural, nutritious AND tasty. It felt like consumers were constantly forced to trade off between the two. The healthy snacks too often looked, and tasted, dull and uninteresting compared to the stacks of giant chocolate bars strategically placed by the till.
In 2013 he decided enough was enough and Joe & Carly created Real Handful with their mission to bring to market a range of fun and flavour packed snacks that still gave consumers a big hit of natural nutrition.
Reflecting on his love of the American snack 'Trail Mix' they started developing their own range. Using nutritious dried fruits, nuts and seeds as their base to provide fibre, protein and healthy fats they added a splash of natural flavour and the odd sprinkle of dark chocolate to create vegan friendly fruit & nut snacks with a difference. Real Handful bring big, bold & fun flavours to life with mixes like ‘Mint Choc Chipper’, ‘Espress So&So’ and ‘Blood Orange Burst’.
Their 35g snack packs were launched in Feb 2016 and are now sold across the UK by the likes of Sainsburys, Ocado, Holland & Barrett, WHSmith, Sourced Market and many many more. At the start of 2018 Real Handful has seen a exciting and Unruly makeover to its packaging whilst expanding the range with the introduction of our 40g Plant Protein Trail Bars available in ‘Choc Orange Chase’ and ‘Sea Salt Caramellow’ flavours.
But Real Handful has so much more in-store including doing good while we grow our business. We’ve created the Real Handful Kids Foundation to raise funds and awareness to address child food poverty in the UK.
In 2018 we want to make everyone across the UK aware of our Unruly Flavour mission and bring even more amazing snacks to market. Including our plans to launch a completely new and outrageously tasty snack for kids that’s been developed with input from parents and children.
This project successfully funded on 15th May 2018