Pocket Power- better deals for low income families

Pocket Power- better deals for low income families
We did it
On 11th September 2020 we successfully raised £5,053 with 64 supporters in 61 days

I am raising money for a charitable cause that is very important to me so please donate and help me reach my target

Project by The Funding Network

Started on 12th July 2020 London, England, United Kingdom

Pocket Power supports people on lower incomes by finding ways to put money back in their pockets.                               

1 in 10 people, or 5 million British adults, have less than £10 a month left over once they have paid their essential bills. 

At the same time people on the lowest incomes often end up paying more for essential goods and services. The biggest part of this comes from not being switched to the best fuel tariff.                           

Through working in housing associations this year we've seen first hand that people are struggling with expenses, and getting into debt or behind on rent payments as a result. While we saw support being offered for benefits and jobs, there was little to support people with household bills, and accessing the discounts they were eligible for.

We're launching a phone service that helps people apply for discounts, and switch to cheaper providers for their household bills.

There are big opportunities to save through switching providers, and there are a lot of bill switching services out there. But they are predominantly online and appeal to already engaged consumers.

We are taking a completely different approach by offering a free phone service.


Our service is unique because it addresses three barriers to switching that people face:

Time - Shopping around for better deals takes time, particularly if you’re not used to it. That's why we address all household bills within one call.

Technology - Most bill switching services are online. By offering a phone service, we can reach people who wouldn’t use switching websites. We can also answer their questions about what tariffs and contracts mean.

Trust - Our customers are referred to us through Housing Associations who already have an established relationship with their residents. By working with Housing Associations, Local Authorities and Jobcentres, we also ensure we are reaching the people who would benefit most from our support.

We've saved households an average of £420 a year

Household bills typically cost £2,600 a year. We are reducing some families' bills by at least 20%.

That means instead of people having £10 left at the end of the month they’d have £45. This impact on people’s lives is huge. 

People told us they would be able to pay off a loan, save for a rainy day, and buy their son a birthday present with this money.

Our impact goes beyond saving families money

We deploy the information that households need to take back their financial power. We are coaching customers on how to deal with pushy call centres, digital barriers, and getting them savvy to different deals.

We've had great results from our first pilot with Poplar HARCA housing association. Help us scale to work with 10 more


"Pocket Power has identified a gap in our thinking about digital inclusion. It is not only about access to, and knowing how to use, tech. Increasingly, it is about having the time, the confidence and the motivation to understand complex utility products. Poplar HARCA’s residents have already saved thousands of pounds, and been reassured by Gervase, Fiona and Louis guiding them through the process. Pocket Power deserves support because of the significant difference it will make."

-- Andrea Baker, Director of Housing, Poplar HARCA.

"Gervase went through all my bills with me and explained the discounts I could get. He phoned a couple of them up and did some of the legwork and actually got me money off. I’d definitely recommend it to other people. There are people who are paying a lot on their bills and are not realising they can save money, like by getting a discount on their water bill. That bit of money can go on other bills or other things that people need." 

-- Poplar HARCA resident

What can you help us achieve?

Once we are established, Pocket Power will operate as a social enterprise. We will earn commission from the suppliers we switch customers to. This is the same rate from all suppliers, meaning our priority will always be getting residents on the best deal for them. 

Over the next 3 months, your donations will fund:

  • Launching our service with two more housing associations
  • Service design project, working with residents to improve our service
  • Development of our call software
  • Laying the groundwork to recruit staff

The more we raise, the more we can do

  • A £20 donation will fund 1 customer call, saving them an average of £420
  • A £100 donation will fund 5 customer calls, collectively saving them £2,100
  • A £250 donation will fund 13 customer calls, collectively saving them £5,460

The Team

We are a team of 3 co-founders. 

Fiona worked with Orbit Housing Association this year, where she saw the challenges people face in juggling costs, particularly when starting a new tenancy. With her background in research, Fiona will lead our service design; ensuring customer needs are at the heart of Pocket Power.

Gervase brings a wealth of experience, having worked in energy and fuel poverty policy for the Government for 6 years. Last year he worked at Poplar HARCA in East London, applying his behavioural science background to develop innovative ways of saving residents money.

Louis has worked in finance, media and the public sector. He currently works within the strategy team at Camden Council. Using his breadth of experience across these sectors, he’ll be leading our operations. He will ensure the cogs within Pocket Power run as smoothly as possible so we have a sustainable business and create maximum impact for our customers. 


We are Pocket Power. We support people on lower incomes by putting money back in their pockets. We want to help 300 households over the next 6 months, but need your help to do so.

Thank you so much for your support. It means a lot to us.

NB: A 4.75% levy will be applied to donations, to help cover TFN/Year Here's costs of supporting venture fundraising and administering the funding.


Winnie Ogwang
11th September 2020 at 12:43am

pledged £10 + an est. £2.50 in Gift Aid

Winnie Ogwang has also backed 3 other projects

Elliot Bidgood
9th September 2020 at 5:41pm

pledged £20 + an est. £5.00 in Gift Aid

Elliot Bidgood has also backed 3 other projects

18th August 2020 at 11:47pm

pledged £100 + an est. £25.00 in Gift Aid

18th August 2020 at 8:01pm

pledged £100 + an est. £25.00 in Gift Aid

Daisy Hooper
18th August 2020 at 7:27pm

Looking forward to following Pocket Power’s journey!

Daisy Hooper
18th August 2020 at 7:26pm

pledged £50 + an est. £12.50 in Gift Aid

Freya Brocchini
13th August 2020 at 11:32pm

pledged £10 + an est. £2.50 in Gift Aid

Freya Brocchini has also backed 3 other projects

Charlotte Anstey
13th August 2020 at 8:28pm

Great project: wishing you luck with the fundraising

Charlotte Anstey
13th August 2020 at 8:27pm

pledged £5 + an est. £1.25 in Gift Aid

Charlotte Anstey has also backed 6 other projects

Previous Funds Rasied
30th July 2020 at 12:40pm

pledged £1,748

Previous Funds Rasied has also backed 17 other projects

Federico Da Ros
29th July 2020 at 11:18am

pledged £20

Federico Da Ros has also backed 3 other projects

28th July 2020 at 5:38pm

Dream team! Love your work xxx

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.