PlainTasty Ltd

Aim

Here at PlainTasty we are looking for help in raising £10,000 in order to redesign our brand image, labelling and packaging.

How it all started /who are we?

It all began with boss-man Tom Layton. Due to his family’s Scandinavian roots, he was always back and forth to Denmark throughout his childhood, where he fully embraced their food culture because so much of it was healthy, tasty and satisfying. In time he became interested in starting his own company making a healthy snack food and instantly knew that he wanted to use rye sour dough - a Danish favourite. Through many stages of experimentation, he eventually emerged from the food lab with our flagship product, the Rysp, a rye sourdough crisp with no wheat, yeast or dairy, which is also low in sugar, high in natural sumptuous flavours and totally vegan. Eureka!

With seed money from friend Jonathan Halstead on the financial side, PlainTasty has set out to create clean, simple and extremely tasty food from easily identifiable ingredients. PlainTasty’s mission is to create, from sustainably sourced, simple, natural ingredients, delicious tasting products that are also good for your body as well as the environment. 

So what is a Rysp?

A Rysp is a rye sour dough baked crisp that is flavoured only with natural herbs and spices.  What makes our Rsyp unique and different to other crisps in the market is our commitment to 100% rye – we do not cut with higher gluten grains for ease of production (you’re welcome).

The Rysp is:

• High in fibre
• Low in gluten
• Dairy free
• Wheat Free
• Additive free
• No baker’s yeast or preservatives
• No added sugar
• Artisan made
• Vegan accredited
• Low salt
• Low fat

The Rysp is great to eat on it's own with a drink, or enjoyed with dips or used as a cracker with toppings. They come in 3 fab flavours: Garlic and Rosemary, Dulse and Black Sesame and Caraway and Black Pepper. 

What have we done so far?

Well, we’ve won 2 Great Taste Awards from the Guild of Fine Foods (not too shabby), where the judges said they loved “the thin texture and crispness”, “full on caraway flavour” and “rye sour dough hit” of our Rysp. As our sales have increased steadily in our first year, our production facilities have grown to match; starting in Tom’s kitchen and working our way up to our beautiful customised bakery in Bootle, Merseyside.

Now, Rysp can be found all across the country! From Liverpool, to London, and Devon to Dornoch - our tasty, tasty snacks are filling peoples’ bellies with healthy natural goodness.

What will we use the money for?

Right… down to the nitty gritty. After a 18 months in retail, finding our footing and making a name for ourselves, we’ve decided to shake things up a bit by rebranding and repackaging our Rysp. We plan on making the bags for our snacks more ‘shelf-friendly’ – so that they stand up better,  keep longer and reflect our ethos and values in the the packaging. We feel as lovely as our current look is, it doesn’t reflect our aspirations for the product, and a new, more upmarket style would suit us better. 

£10,000 in pledges will enable us to look more professional and tap new markets.

Time for you to get involved

So, now we’ve explained what our goal, how can you shape our future? Well we have a range of awesome rewards available, so you can choose the one that best suits your pocket. We have also teamed up with various Liverpool based companies in order to offer some very special rewards. 

For £5 you will get a virtual high-five from our artisan bakers #Ryspect 

for £10 you will get a virtual high-five, and a twitter or facebook mention if we have your username 

For £30, wow your guests at your next dinner party with a stack of mega Rysp! Our bakers occasionally feel the urge to bake  giant Rysp - perfect as a bit of fun table decoration that you can eat! 

Our artisan bakers love experimenting with new flavours - for a pledge of £40, become a Friend of Rysp - and we will send you 6 bags of our Special Edition Range (not available in stores): Beetroot, Extra Mature and Chilli.

Show the man in your life a little TLC; pledge £60 and treat him to 3 Formby Red Star craft beers and a case of mixed Rysp - that should do the trick. The beer has a shelf life of 2 months; if you want this sent out later then let us know.

Feed me Seymour! Our bakers have come up with an amazing gift that will allow you to try your hand at making your own sourdough bread and crispbreads using PlainTasty's very own 'Mother Lode' levain. For a pledge of £75, you will receive (next day delivery), a hamper comprising of: 'starter' levain (100% hydration), feeding instructions, dark rye flour and a box of our tasty Rysp - all in a presentation hamper. The levain is a fresh product; if you plan on gifting this pledge then please advise on ideal delivery date.

For a pledge of £150 you could treat yourself (or someone else, if you're feeling generous) to a beautiful Liverpool Gin and Rysp hamper. Our tasty Rysp are the perfect nibble for a glass of gin - and both made in Liverpool. Delivery arranged after consultation. 

For a whopping £500, you get 20 kilos of your own custom flavour of Rysp (ingredients must be vegan friendly, and cannot contain wheat, dairy or nuts)

A gargantuan pledge of £2000 means you get a day’s experience with our artisan bakers, developing your own bespoke flavour of Rysp for your restaurant, deli or store - of which you will receive 40x2 kilogram tubs.

This is Tom, with Jack, our assistant baker - artisan bakers waiting for your pledge! Help us achieve our goal  *smiley face*

This project successfully funded on 10th September 2016