Your Local American cafe & bar - £10k for 10 years

by Pickle & Rye New Premises Crowdfunding in London, England, United Kingdom

We did it
On 28th April 2021 we successfully raised £30,112 with 253 supporters in 28 days

Pickle & Rye is turning 10. Celebrate with us by helping us expand! We want to create the best neighbourhood cafe & bar in East Sheen.

by Pickle & Rye New Premises Crowdfunding in London, England, United Kingdom

 New stretch target

Any extra money will go to: 

- Improved shopfront that includes outdoor seating for 8, bifold windows for easy pickup access and additional seating outside.

Pickle & Rye is built around community, good American food, and a fun and welcoming experience. We are ready to expand and we need your help.


Cheers to 10 years!

This year will mark Pickle & Rye's 10th official birthday. What better way to celebrate than with this wonderful new start. Here's the kicker; we need your help! Please consider helping us to bring our new location to life, so we can keep serving you the food of our hearts song - the best American food this side of the Atlantic!

What we've learned through the pandemic

We are incredibly fortunate to have never closed our doors during this crazy time, thanks to the steadfast support of our amazing customers. The support has been humbling and so dearly appreciated. In the face of life's obstacles, and with diligence to protect the health and safety of our staff and customers, we learned to adapt and adjust - turning into a takeaway or delivery service only, oftentimes delivered by way of our trusty community-lent bicycles. It worked. We stayed afloat and still had the opportunity to connect with our community by showing up on their doorstep with dinner in hand. Seeing people smile as we handed over their orders has been a highlight. We miss people so much!

Pre-Covid, we had been deep into planning for a move to another premises. This, along with, um, everything was put on hold as we grappled with just getting through the day-to-day. Though we are not yet through the thick of it, as vaccines start to roll out and crocuses start to peep through the cold ground, it's time to begin to dream and plan once again.


Our current restaurant, though well-loved, just doesn't afford us the location or space we need to bring our next dream to life. So, after careful consideration, it's time to say 'thank you, next'. We've signed on the dotted line and will soon be moving to a local premise on the high street in East Sheen. It's big enough for outdoor seating with a much wider pavement, a bar, comfy booths, and a place to watch the big game that won't conflict with our family-friendly dining room. Exciting times lie ahead for Pickle & Rye!

Here's how you can help!

This is where you come in and why we are asking for some help. We've chosen to do this on our own, no investors or otherwise, because we think over the last ten years we've worked to create a community that extends beyond our doors. We want to see this through with the same vision that led us to create Pickle & Rye in the first place: a community-based independent spot that focuses on family, food and fun.

The New Digs

Teamwork makes the dream work, as they say. All money contributed from this crowdfunding campaign will be spent working to renovate our new location and bring this dream to life, so we can invite you inside to share it with us. 


  • Roomy, American-style booths and tables to gather around for birthday celebrations of milkshakes and burgers, blue plate specials when you're too tired to make dinner on Wednesday night, or a Sunday morning treat of pancakes and eggs. 
  • A Top-Notch Kitchen: fully outfitted kitchen with an open pass to see Alex and his team in action!
  • Outdoor seating on wide pavement for relaxing and enjoying plates full of bbq ribs and cold margaritas all summer long
  • A bar to sit at, sip a local beer, devour chicken wings and watch some beloved American sports or chat with your neighbourhood pals
  • All under one roof 


Support us... Get stuff!

There are loads of whistle-whetting rewards to choose from. Each of them comes with a handwritten thank you note, just like Mom taught us to do, and your name listed on our website. Contributions come in a wide range - every little bit helps! Rewards include incentives like an invitation to a food-flowing supper club, having a booth or sandwich named after you, or a coffee on us each month for a year. We are grateful for each and every contribution!

More about US. Americans in London.

Meet our founders. Husband and wife team Alex and Val met each other by chance, in an unfamiliar environment (two Americans living and travelling in the UK). Their belief is that good food is closely connected to family, the comforts of home, travel, and adventure. In an attempt to marry these values, and shortly before marrying each other, Pickle & Rye, a small home-style American sandwich shop set in East Sheen, London was born.


Humble beginnings

In 2010 in its early days, before there was such a widespread American influence in London, Pickle & Rye was a 6 seater sandwich shop, showcasing the humble sarnie and showing local residents it could be so much more than a piece of rubbery ham slapped in between two slices of lacklustre industrial-made bread.


As local families started to pile into Pickle & Rye’s cosy, comforting arms in search of truly satisfying sandwiches, Val and Alex knew it was time to expand.

In October of 2013 Pickle moved from its first brick and mortar sandwich shop location to a bigger space, just over the road. We flung open our doors for brunch, and lunch: from rowers carbing up after a long Saturday training, to friends catching up over bloody marys and group birthday parties, the restaurant was bustling! Dinner service came a few years later, picking up momentum as it went. All the while we've kept our mission close to our hearts; to provide locals with a warm and welcoming American experience, no gimmicks or formal attire required. 


We believe our food fosters a sense of family. It's made from wholesome, real ingredients, loved and made by real people (no influencers or Instagram fads here, thankyouverymuch). Think blueberry pancakes and eggs Benedict, burgers, door wedge-sized sandwiches, seasonal pies and milkshakes.


This move will also help us to eventually be able to welcome guests to dine in safely. With access to outdoor seating and/or a smaller percentage of occupancy inside - depending on how things go - we see this as a way of embracing the times and adapting the business to adjust whilst still prioritising the health and safety of our staff and customers. It's something we haven't been able to do in our current location due to space restraints, which is why we adapted our current location to take-away only.


This project offers rewards in return for your donation. Please select a reward below.

£20 or more

A Sandwich a Week for a Year Drawing

Do you feel lucky? We will input all the people from this donation slot into a random computer-generated pool (which will be broadcast live) to draw for a sandwich of your choice a week for a year reward (£500 value), & name on supporter page.

£20 or more

Name on Suporters' Page on Website

Show your pickle support with pride by pledging £20, and get your name on our supporter page of the website, a coffee of your choice, and a thank you note from the Pickle team

£30 or more

Feeling Spicy

Choose 3 of our custom-made spice packs in addition to 1KG of our Buffalo wings, your name on our supporter page, and a thank you note from the Pickle team. Pick your 3 spices below.

£50 or more

I'm Kind of a Big Dill T-Shirt

Get your exclusive "I'm kind of a Big Dill" t-shirt, £25 voucher (good for 1 year), name on our supporter page & thank you note from the Pickle team. If ordering from abroad, this will include shipping costs. Pick your T-shirt size below.

£50 or more

Coffee Lovers Reward

2 custom Pickle & Rye coffee mugs, 1 bag P&R signature coffee blend, 1 bag P&R signature hot chocolate,1 free coffee each month for an entire year, name on our supporter page, a thank you note from the Pickle team

£60 or more

The Breakfast (or brunch) Club

Brunch for 4 people including non-alcoholic drinks, name on our supporter page and, of course, a thank you note from the Pickle team.

£75 or more

Picnic in the Park - Hamper lunch reward

Book a picnic lunch hamper for 2 people: Includes, sandwiches, crisps, salad, a bottle of bubbles, orange juice and all packaged in your very own exclusive Pickle & Rye tote bag, name on our supporter page & thank you note from the Pickle team

£200 or more

14 of 20 claimed

Weeknight dinner hero package

We've all been there - weeknight dinner can be hard to come by. This reward package includes dinner for 4 (mains plus non-alcoholic drinks) on four separate occasions, any weeknight we're open (Friday, Saturday and Sunday excluded). Name on our supporters website, and, of course, a thank you note from the Pickle team

£200 or more

5 of 6 claimed

The Cocktail Enthusiast

Do you have a secret (or not so secret) ambition to create your own cocktail? This reward is for you. Work with Val to curate a special drink that matches both the Pickle vibe and your tastebuds, and name it too. One free (your name here) cocktail per visit the entire month is on special, name on our supporter's page, and, of course, a thank you note from the Pickle team.

£200 or more

0 of 10 claimed


Custom 4-person BBQ platter of wings, ribs, smoked brisket, cornbread, texas toast, Boston baked beans, coleslaw, pickles & sauces with margarita pitchers to boot! Outdoor dining only (cause it's gonna be messy!). Pre-book two weeks in advance with Pickle for any lunch or dinner.

£400 or more

1 of 6 claimed

They Say It's Your Birthday!

10 person party to celebrate your chosen event: birthday, anniversary, graduation or just life's happiness. Includes main course, dessert cake or pie, non-alcoholic drinks, a merch package goody bags for two people, and a thank you note.

£500 or more

1 of 5 claimed

Weekday Sandwich Club

One sandwich of your choice a week for a year - available weekdays only. Great for all of you people working from home or new parents!

£500 or more

8 of 15 claimed


Date night with someone special in your life whether it is your best mate, favourite aunt or bae. This package includes dinner for 2, including 2 main dishes and a bottle of wine, or 2 cocktails once a month for a year. (service not included)

£5,000 or more

0 of 1 claimed

NEW REWARD ADDED: Holiday Party Package

Remember holiday parties? Time to make up for lost time with this very special party package. It includes hiring our venue for your private party for up to 40 people! It includes bubbles on arrival, 3-course dinner and crackers, an open bar, and live DJ by Level Crossing Records. Available anytime before December 19th, 2021.

£100 or more

8 of 8 claimed

Milkshake of the Month

Live out your Willy Wonka dreams and have one milkshakes named after you! Curate with Val the perfect milkshake of the month. Then slurp your way to satisfaction as you enjoy free (your name here) milkshakes for the entire month, name on supporter page, and, of course a thank you note from the Pickle team.

£100 or more

20 of 20 claimed

Bottomless Brunch Club

Brunch for 4 people including bottomless mimosas, name on our supporter page, and, of course, a thank you note from the Pickle team (seating is 1.5 hours), and, name on the supporter page.

£100 or more

5 of 5 claimed

NEW REWARD ADDED: NFL Opening Night Package

Table of 4 to the opening night of NFL on September 12th, 6 PM kickoff. You and your mates can enjoy a burger and fries with a pint each for kickoff and 1KG wings at halftime. Best seats in the house.

£150 or more

10 of 10 claimed

Supper Club Tickets

Two tickets to an exclusive 3-course supper club at Pickle & Rye (dates and themes TBA). Evening includes drinks, food, swag bag, name on our supporters page, and, of course, a thank you note from the Pickle team.

£200 or more

5 of 5 claimed

You're the new Earl of Sandwich

Ever dreamed of having a sandwich named after you? Here's your chance. Sit down with head chef Alex to curate a special sandwich that is all yours... you'll also get your (your name here) sandwich free the entire month it is on special. Bragging rights, name on our supporter's page, and, of course, a thank you note from the Pickle team.

£1,000 or more

3 of 3 claimed

This Seat Has Your Name On It - VIP Package

We'll create a plaque and name one of our booths after you (or work with you on a special name)! Also, receive £500 in vouchers to use at Pickle and custom goody bags including T-shirt, coffee mugs, tote bag, & other surprises. Suggestion: You can get a group together to all chip in and name it something special! For example: Scullers Table, East Sheen Primary Table, Culver + Nelson Table....

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