Perinatal Positivity

by ForMed Films CIC in Bristol, England, United Kingdom

Not quite
Unfortunately this project was not successful.

Although this Crowdfunder didn't succeed, it publicised the project and helped us to find partners and funding for

by ForMed Films CIC in Bristol, England, United Kingdom

Having a child is life-changing, but for some people it can be a particularly difficult time. 1 in 5 mothers and and 1 in 10 dads will experience problems with their mental wellbeing during pregnancy and after birth. We ALL know someone who has been affected. Often people don't talk about it, or know why it is happening.


We want to make a 5 minute animated film called Perinatal Positivity aimed at families to be. The film will reach thousands of people across the UK and beyond. It will help families think about their mental health in the time before, during and after childbirth.

The film will also suggest practical ways to keep positive and ideas on how people can talk about how they are really feeling during this time. Through the film we can promote mental wellness and emotional resilience to help people keep positive through pregnancy and after birth, so they can be emotionally prepared and find the support they need.


We need to raise £30,000 to make and market the film. With your help we can make sure that ALL expectant and new parents are informed and able to look after their emotional wellbeing during pregnancy, birth and beyond!

It is an all or nothing project and we need your help, if we don’t raise the full funds, you don’t pay anything! Please support Perinatal Positivity.

Funds over our target will go towards more films and resources about mental health in the perinatal period.  With your continued support we will make make more resources including films about birth trauma, postpartum psychosis (for women who are more at risk) and dads mental health.


The film will be made in collaboration with medical professionals and people who have experienced perinatal mental health of all natures, and will be a valuable resource of tried and tested ways to keep positive and bring people through this potentially difficult time.

We'll be working closely with medical professionals and families exploring ideas, tools and thinking to promote wellness in the perinatal period. ForMed will then work with a highly skilled team of animators, producer, editor, designer, story boarder, composer and sound designer to produce the film.

When the film is finished it can be used in antenatal groups, embedded on charities websites and available for use in toolkits and apps, as well as shared via Facebook, Twitter and other social media to raise awareness of these issues. Embed codes and logo placing are available as rewards.

The finished film will promote discussion and provide support for men and women who may feel isolated or be looking for help during this period, as well as promoting understanding from other family members, friends and colleagues.

Perinatal Positivity will reach thousands of parents across the Uk and potentially around the world.


This project offers rewards in return for your donation

£10 or more

£10 Reward

A THANK YOU email with animated gif.

£20 or more

£20 Reward

An A4 print of the Perinatal Positivity poster through the post.

£30 or more

£30 Reward

Get updates and insight into our film making progress with the top secret Perinatal Positivity blog. We will post fortnightly updates of production planning and show you step by step how we make films.

£40 or more

3 of 100 claimed

£40 Reward

A DVD of Perinatal Positivity + any films made through our stretch goal, and a hand printed Perinatal Positivity postcard in the post.

£50 or more

£50 Reward

An A3 print of the Perinatal Positivity manifesto to put up and a DVD.

£60 or more

4 of 25 claimed

£60 Reward

An original sketch of concept artwork from the film signed by the director, an A4 Perinatal Positivity poster and a DVD of the finished film (s).

£80 or more

0 of 100 claimed

£80 Reward

A set of five limited edition hand printed postcards to put up around the house and inspire positivity and an A4 print of the Perinatal Positivity manifesto. You will also receive a DVD of the finished film.

£100 or more

0 of 70 claimed

£100 Reward

An original Perinatal Positivity poster, made in a letterpress workshop by people with lived experience of maternal mental ill health. You will also receive a DVD of the finished film (s).

£150 or more

0 of 200 claimed

£150 Reward

A DVD of the film, an A4 Poster and 5 hand printed postcards.

£250 or more

£250 Reward

A 1.5 hour Skype mentoring/consultation session with the director for film makers and clinicians, to give advice or guidance for your film, with written feedback and advice.

£350 or more

0 of 100 claimed

£350 Reward

A THANK YOU in the Perinatal Positivity credits, a DVD of the film (s) an A4 poster.

£450 or more

0 of 20 claimed

£450 Reward

Come to Bristol to visit the production. Meet the ForMed Films team and have a tour of the surrounding inspiring artists studios. Led by the director on 2 set dates, includes lunch and cake! We will also give you a DVD, poster and postcards. Unfortunately we can't cover the cost of transport.

£750 or more

£750 Reward

Put the film on your website or app. We will send you an embed code for the finished film (s), with your name in the thank you section of the Perinatal Positivity credits.

£1,000 or more

1 of 24 claimed

£1,000 Reward

Put your logo on the Perinatal Positivity film, this will be on a page with up to 12 other small logos + all from the £700 reward.

£2,000 or more

0 of 12 claimed

£2,000 Reward

Your logo in the Perinatal Positivity film credits medium sized on a page with up to 6 other logos + embed the film on your website/app.

£3,500 or more

0 of 4 claimed

£3,500 Reward

A named collaborator in the credits with large logo. We will show you the film at the end of preproduction, and let you have your say in the content of the film, and embed the film on your website/app.

£5,000 or more

1 of 3 claimed

£5,000 Reward

Executive producer credit with a large logo. Meet with ForMed Films in person or through Skype to look at plans for the film and give your advice and approval. Also codes to embed the film on your website/app. You will also receive a limited edition Perinatal Positivity manifesto, five hand printed postcards!

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