Payne Records

Aim

- Develop this platform for amazing young artists that they deserve a music career.

In the last few years, many young artists have been struggling to launch music careers. Payne Records is a platform with an artist roster based on diversity. We love to give our artists the freedom that they need to be themselves, making it easier for them to connect with an audience.

As a platform, we strive to be a voice for the youth. We give talented artists an opportunity to exploit their work, providing all the support that they need to ensure that they are creating content that will have the widest reach possible.

Payne Records Limited is home to all the new young artist generation. We are an independent record label based in London, UK. Our aim is to support and promote emerging and new artists across the UK; releasing music, organising tours and securing press coverage through different marketing campaigns for the acts signed to the label. Payne Records wants to create an interaction between unrecognised talent who are struggling to get into the music industry with the demographic audience between 16-30 who spends certain time of the day looking into their smartphones (main demographic audience, open to other ones). Payne Records will market artists through different music services & streaming platforms applications.

After more than six years’ working in the music industry, Directors of Payne Records Limited, Miguel Tello & Edward Callender has developed the contacts and experience necessary to propel this new label and their artists to success. Miguel and Edward have been working with successful Spanish acts like Xuso Jones creating his marketing campaign for his debut album which was top 10 in the Official Spanish Album charts. Between his personal experience, you can count him as a manager of LGTB North Africa Pride, promoter for different concerts, and he managed to have a huge contact-network list with different clients from The Famous Company, Vevo, Music Week, Sony Music, Spotify etc...

Payne Records Limited will create strong brand recognition within the UK’s music scene and generate profit long-term through royalties, ticket sales, merchandise and other revenue streams. We are a unique label for the fans and only for the fans, our target market it will be specify for a demographic age between 14-30 years old, but we are open to anyone who wants to listen our artists. Payne Records roster is open to all music genres where fans can be reunited through social media or fan events and can interact with our artists.

We are going to interact with the fans creating unique marketing campaigns where fans will be able to buy merchandising of our artists in the different fan events that we are going to plan through the following years.

The first year of the label will determinate our future. We are expecting to earn sales around £154000 between royalties, ticket sales, and merchandising and we are expecting to increase double the sales in the next two years

This project closed unsuccessfully on 9th March 2018