Pawtley

Aim

To give owners of giant dogs high-quality, adorable, and practical products that are currently unavailable.

Hi, I’m Natalie — the crazy dog lady! I’ve spent 36 years living, showing, and caring for Newfoundlands, and I’ve learned one thing: giant dogs get the love, but not the style. Pawtley is here to change that — fun, stylish, and practical accessories for gentle giants, so owners and their big dogs can strut through life looking (and feeling) fabulous.

If you’ve ever lived with a gentle giant, you’ll know they’re basically big, slobbery, lovable clouds with paws — and an endless appetite for love, cuddles, and treats.

Over the years of showing, training, grooming, and living with these magnificent dogs, I’ve learned one thing: finding stylish, practical, and fun accessories for giant breeds is basically impossible. Beds too small, collars too flimsy, coats that look like they are bursting out of them — while the small dog market is flooded with cute, Instagram-worthy options, big dog owners are left feeling a little… ignored.

With a 17-year career previously running my own porcelain tile business, I’ve got the operations, finance, and product-launch experience to make things happen. Now, I’m merging that know-how with my lifelong passion for giant breeds to create Pawtley — a brand that celebrates these lovable giants in all their slobbery glory.

Pawtley is about giving giant dog owners what they deserve: accessories that are functional, stylish, and fun, helping to break the stigma that big dogs can’t have cute stuff, too. Think soft leads, adorable coats, and matching Christmas PJs that won’t get swallowed by a St. Bernard's belly.

In the UK alone, there are over 4 million XL and giant breed dogs, with owners spending £3.6 billion a year. Throw in  Europe and the US, that’s 59.5 million dogs and £111.68 billion spent — yet there’s still no one providing stylish, practical accessories for them. That’s where Pawtley comes in.

Big dogs deserve big style!

I’ve spent years planning, designing, and perfecting this brand, and I’m throwing everything I have into making this dream a reality. As a single mum, it’s risky, but I truly believe Pawtley will be a success — and I will work tirelessly to make it happen.

Why I need your help:
Your support will fund:

• Product development – designing and producing stylish, practical accessories for giant dogs.

• Materials & manufacturing – sourcing high-quality fabrics and eco-friendly packaging.

• Initial stock & shipping – so we can get products manufactured & launched 

• Branding & marketing – professional photos, a launch website, and social media campaigns to spread the word.

What’s in it for you:

• Early bird access to our first range of accessories.

• Limited edition products 

• VIP bundles for your dog.

• Your name on our launch credits as a supporter of Pawtley’s mission to celebrate giant breeds.

Any knowledge, advice, or mentorship you can share will be incredibly valuable in helping me grow Pawtley into a successful, sustainable brand.

Giving back:
Once Pawtley becomes successful, I vow to give back to giant dogs in welfare or adoption centres. These gentle giants are often the first to end up in shelters because their owners weren’t fully prepared for their size or vet bills, and they’re sadly the last to be adopted. I want Pawtley to help improve their lives and give them the love they deserve.

By backing Pawtley, you’re not just helping a business — you’re helping a passionate dog lover turn her lifelong experience and dream into a reality, giving giant dog owners the products they’ve been waiting for, and supporting vulnerable dogs along the way!

This project closed unsuccessfully on 27th November 2025