P X C GHETTO : A new fashion brand

Aim

If funded we would be able to start producing our collections which will then be put up for sale for the public on our instagram

Originally started as a university project to create a new trend and a brand that can promote the trend. I came up with the idea of mixing different elements from already existing sub-cultures such as cyberpunk, early 90's urban hiphop & Japanese harajuku street styles as one to create a new trend called 'Cyber Ghetto'. 

The brand name is P X C Ghetto:

                              P X C Ghetto (Pastel X Cyber Ghetto) is a womenswear brand that reaches out to young women (13-26) who are independent, love to have fun, take pride in what they believe in and willing to take a risk in the society. The key elements in the trend/brand is the constant use of pastel colours, holograhic/metallic materials, faux fur, cyber maks...etc 

P X C Ghetto aims to perceive young women as strong/fierce indiviuals still having a very playful & expressive side to them.

https://www.instagram.com/pxc_ghetto/

This project closed unsuccessfully on 14th April 2016