Her Game World Outfitt App

Her Game World Outfitt App aims to provide a way for any woman to be able to have a say about how her body and style is represented in fashion, gaming and the virtual world.

Please like our facebook page here for updates and to show your support @hergameworld 

WHY?

The least exciting number for body diversity in 2018 was it’s representation across the top international fashion publications with just 1% of curvy models featured, showing a marginal increase on 2016’s 0.9%. That number equates to just 8 covers out of 679 belonging to a model, size 12 or over. Female fashion designers are still in the minority, especially in leadership positions, meaning the clothes women wear are most likely to have been chosen and designed by men.

Despite the fact nearly half of all players are women, the games industry has the lowest proportion of female professionals of any creative sector industry with just 14% of UK games professionals being female, and even less than that in app development - only 6% are women. 

This means that female characters in the digital world are probably designed entirely by men, their words are written by men and their clothing is chosen by men. 

Most designs, specifically of women in games, show a lack of awareness about body type. As a rule, they all have the same proportions: large chest, small waist, generally younger, with a fit-figure and slender legs. Very, very few of these women have radically different body types, ages, or physical features.

Why does it matter? On average, British Women today are size 16, 5ft5", have size 6 feet and weigh 11st. Idealising a certain body type at the expense of any other has the potential to lead to body issues. In a male-dominated society, the need for women to gain approval by men both in work and romance, can lead to distorted perceptions of their value and effect the roles they seek to attain in society. 

The identification with, and immersion in, fashion, media and digital environments that fail to reflect the diverse beauty of a woman's body today, may lead to complications about her sense of worth later, when she no longer matches the idealised form or continues to be able to meet such standards as she changes or ages. Failing to attain/ maintain the ideal can lead to emotional distress, anxiety, social withdrawal, and depression. 

These are just a few of the reasons why we must be conscious of the fact that the ideal body is not the only body type that is ‘beautiful’. 

We strongly believe in the vast potential of games as a medium, and we appreciate all the women and other marginalized people who love games and fight for better, more diverse and inclusive creative industries in general. While we eagarly await more women choosing to join these industries and become leaders, we believe Outfitt app has the potential to empower women now.

The aim of the Her Game World Outfitt app is to unleash a woman's creative voice by giving her the power to personalise her own clothes and customise the appearance of the models wearing them. We want there to be a wide range of choices for women of all sizes.

The ultimate vision includes all people being able to try on clothes online, influence the style and size of the clothes available both in real life and in digital, play video games and visit virtual worlds using their own custom made 3D version of themselves.

One highly compatible avatar creator for every digital kind of environment.

How are we going to achieve this?

THE AVATAR CREATOR

Take a quick peek at some of the prototypes here...

We need to make it easy to for any woman to make a 3D representation of her actual body. We can achieve this by making it simple for her to record her measurements into the Outfitt app, which are then reflected in the 3D model she chooses. Next, we want to make it quick and simple to change features like hairstyles, eye and skin colour, and save any choices made. Below is a shot from one of the first prototypes.

The idea is to be able to create as many different models as you like and save any outfits you've created, with your own measurements, or any measurements you like. Although this will be a useful tool for seeing what clothes will look like on your actual body before you buy them, it is designed to be fun too. You will be able to create nearly any kind of character you choose, if it makes you happy to have a unicorn's head and a pussy cat's paws, we want you to have it!

Every model will be shareable, so friends and family can shop for you, and be rest assured whatever they buy for you will fit. You could ask for their measurements and make them a model too, even if they don't use the app, you will be able to go shopping for them and send them recommendations or buy them gifts, feeling pretty damn confident its gonna look good on them and fit great!

Below is some examples of kind of quality to expect from the 3D clothing...

THE HER GAME WORLD ONLINE SHOPPING EXPERIENCE

Empowering Creativity

Her Game World will be the first experimental store to have both model, clothing, accessories and decor style customisation. The store will feature a range of all over print items and other items with specific print areas. Using a colour picker, you will be able to select the colours of any items you have at home already, and match in any items you want to buy from Her Game World perfectly. We will make it easy to upload your own designs, patterns, text and images with a team of talented designers and style advisors on hand to make sure products look great before going to print.

The HGW Bassline Range

We believe wholeheartedly that it is human nature to be creative, but we also know some people feel more confident than others. We have created the HGW Bassline range to make it easy for anyone to create whole outfits or home decor schemes that match perfectly using a set colour pallette with over 150 different colours. Every design we make will use this incredible colour pallette, so searching by colour will bring up lots of different options guaranteed to go together brilliantly. We aim to specially tailor the same design themes to different items to form truly complimentary ranges.

Mix & Match 

Looking for a new outfit? Outfitt app makes it possible to mix and match different items that fit your figure meaning you can get a really good idea about what your outfit looks like together before you order. Her Game World online store will offer the opportunity to see what decor items look like together situated in a variety of different 3D interiors.

Sizing 

When it comes to clothing, instead of having to check sizing charts, Outfitt app will do it for you. Just enter your measurements once. We will use the information women contribute about their shape and size to tailor our range.

No need to worry about what something will look like and whether it will fit you when shopping online. Now a realistic digital representation of your body will give you the power to "try on" clothes before you order. Outfitt app reduces the likelihood of having to repackage an item and return it.

FAQ's

How much will it cost?

Nothing. It will be completely free for anyone to download Outfitt app and try on clothes, customise and save as many models and outfits as they like. Any 3D computer generated item of clothing included in an outfit can be taken with you wherever you go in the digital world free of charge.

The only cost will be for any real products ordered for delivery to your door from the Her Game World store or other places.

What will I be able to do with Outfitt App?

The aim of the game is to JUST BE FREE!

Free to choose YOUR STYLE, YOUR WAY from hundreds of Her Game World Bassline options, just waiting for you to experiment with! 

Choose from matching tops, bottoms, underwear, swimwear, outerwear and accessories. 

What's the plan?

Stage 1 - Build and launch the Her Game World store and attract a base of customers willing to test and contribute to the Outfitt app first release. To order real life clothing through the app we need to build an online store to be able to link each item in the app to a real product. 

Stage 2 - Build Outfitt app and link it to the Her Game World store. We need to build 3D models of different women, interior spaces and every individual product. We will work with a team of talented programmers to release the first beta version of the app and ask a diverse group of women to test it. Continue to build, test and learn from the women using it. 

Stage 3 - Adapt and release the VR version of Outfitt app complete with social spaces for sharing your creations. Invite leading artists and designers onboard to act as style advisors and create bespoke and one of a kind products. Develop compatibility with other stores, brands, gaming platforms, apps and VR worlds who want to support women defining their own bodies through the Outfitt app. 

How will it work?

We have already started experimenting with a prototype app. Take a minute to watch the video below to get an idea of how it works.

What is this initial crowdfunding goal is for?

STAGE 1 - Build and launch the Her Game World store and attract a base of customers willing to test and contribute to the Outfitt app first release.

We will shape Her Game World into an online store featuring a wide range of styles, colours, designs & patterns, all carefully curated with love into beautiful and unique outfits. 

Each product will be listed in the store individually with photos and videos. Next, we will craft a 2D outfit maker complete with product personaliser to enable you to upload your own images and text. This will enable us to get immediate feedback about models, styles and outfit combination preferences from our supporters. Products and outfits will be available for FREE DELIVERY all over the world.

What does Her Game World's 100% Satisfaction Guaranteed promise mean?

Her Game World is committed to ensuring the 100% satisfaction of our supporters! That's why once you’ve receive an original HGW product, if it is damaged or defected in anyway we will swap it for a new one completely free of charge. Unfortunately we are not able to offer our 30 day returns policy on this fundraising campaign. We thank you for your understanding.

What REWARDS are you offering to supporters?

For this first stage of funding rewards you have a choice of:

Option 1 -

"I wish I could  show you,  when you are alone and in the dark the astonishing light of your own being" - Hildegard of Bingen

The HGW Astonishing Light Being Mug

Classic Insulated Mug with C-Shaped Handle, (Stainless Steel, Made in USA)

• Designed for daily use, perfect for coffee, tea, hot cocoa, soup and more.
• Durable steel material, safe and healthy for drinking.
• C-shaped handle, comfortable to hold.
• Capacity: 10.3 OZ (300ML)

Option 2 -

The HGW "Electric Moon" Square Scarf

“Look at the moon in the sky, not the one in the lake.” - Rumi 

Fluid and beautiful draped scarves are the perfect way to dress up any outfit and wear art where you go.(100% Polyester, 16" x 16")

• Smooth surface with low lustre
• Very soft hand, lovely drape, mimics silk
• Print is visible about 50% on the back side
• Each scarf is printed and sewn by hand in Montreal, Canada
• Vivid print that will never fade after washing

Option - 3

The HGW "Wild as the Flowers" Tube Scarf 

Multi-purpose use (Hair band, head scarf, neck scarf, wind breaker, wrist band). 

• Our tube scarf is made from breathable, moisture wicking fabric (100% polyester microfibre/ Made in UK)
• Seam free for comfort.
• Machine washable/non iron.
• Perfect for sports use.
• One size fits most (approx. 50cm x 25cm)

*****EMAIL SUPPORT@HERGAMEWORLD.COM FOR SIZE CHARTS ******

Leggings: 

"Success is liking yourself, liking what you do, and liking how you do it."

- Maya Angelou

Option 4 -

HGW "Classic Stripe" Curvy Girls Leggings in sizes 16 - 24

Our curvy girl leggings are the epitome of comfort, ease, and style. The soft fabric, wide elastic waistband, and flattering fit mean that these leggings are perfect for evening runs, lounging on the couch, or everything in between. And the vibrant print that lasts a long time won't fade, so there are bound to become your favorite pair of leggings for a long time. (82% polyester, 18% spandex/ Made in USA)
• Four-way stretch fabric that stretches and recovers
• Comfortable high waistband
• Overlock and coverstitch seams
• 1" wide elastic waistband for extra comfort

Option 5 - 

HGW "Classic Stripe" High waist leggings in sizes 6 - 14

Go from yoga to dinner in our body hugging printed leggings! Compression fit performance fabric milled in Montreal. Made to last, this fabric won't lose shape and the vibrant print will never fade (88% eco polyester, 12% spandex). Waistband made of swimsuit knit fabric (71% polyester, 29% spandex) for staying power.(Made in Canada)

• Thick elastic waistband cover stitched in place, it can be worn as a high waistband, or folded down to hug your hips
• Ankle hems are also cover stitched to maintain the stretch of the fabric

T-Shirts:

"Dont be a spiritual person, just be free" - Mooji

Option 6 -

The HGW "Just be free" Slim-fit Tee in (sizes 6 - 14)

This vinyl printed HGW "Just be free" t-shirt will quickly become your favorite tee not only because of the vibrant print but also because of the truly perfect fit! With extra long body, short sleeves and 100% airlume cotton, this slim-fit tee has it all. On top of fitting and feeling great, the durable print is long-lasting and easy to care for. (Made in Canada)

OR

The HGW "Speak Hers" Unisex Tee in sizes (8 - 24)

This printed HGW "Speak Hers” unisex t-shirt will quickly become your favorite tee not only because of the long-lasting vinyl print but also because of the universal fit! With a crew neck, taped shoulder seams, short sleeves and 100% airlume cotton, this tee has it all. On top of fitting and feeling great, the durable vibrant print is long-lasting and easy to care for. (Made in Canada)

Option 7 - 

The HGW Hooded Blanket 

HGW "Namaste" Blanket

HGW "Baby Blue Butterfly"Blanket

HGW "Really Happy Rainbow" Blanket 

Option 8 -

The HGW Outfitt

"Does my sexiness upset you?
Does it come as a surprise
That I dance like I’ve got diamonds
At the meeting of my thighs?"

- Maya Angelou

SAVE OVER 25% WHEN YOU CHOOSE THE OUTFITT!

HGW "Graffiti Queen" Outfitt - Leggings, t-shirt and a scarf

A 3 piece outfit consisting of leggings, t-shirt, and your choice of square or multipurpose tube scarf. Available in sizes 6 -24.

#1 - CHOOSE YOUR LEGGINGS

HGW "Graffiti Queen" High waist leggings in sizes (6 - 14)

Go from yoga to dinner in our body hugging printed leggings! Compression fit performance fabric milled in Montreal. Made to last, this fabric won't lose shape and the vibrant print will never fade (88% eco polyester, 12% spandex). Waistband made of swimsuit knit fabric (71% polyester, 29% spandex) for staying power.(Made in Canada)

• Thick elastic waistband cover stitched in place, it can be worn as a high waistband, or folded down to hug your hips
• Ankle hems are also cover stitched to maintain the stretch of the fabric

OR

HGW "Graffiti Queen" Curvy Girls Leggings (sizes 16 - 24)

Our curvy girl leggings are the epitome of comfort, ease, and style. The soft fabric, wide elastic waistband, and flattering fit mean that these leggings are perfect for evening runs, lounging on the couch, or everything in between. And the vibrant print that lasts a long time won't fade, so there are bound to become your favorite pair of leggings for a long time. (82% polyester, 18% spandex/ Made in USA)
• Four-way stretch fabric that stretches and recovers
• Comfortable high waistband
• Overlock and coverstitch seams
• 1" wide elastic waistband for extra comfort

#2 - CHOOSE YOUR T-SHIRT

HGW Slim-fit Tee in (sizes 6 - 14)

This vinyl printed HGW "Just be free" t-shirt will quickly become your favorite because of the truly perfect fit! With extra long body, short sleeves and 100% airlume cotton, this slim-fit tee has it all. On top of fitting and feeling great, the durable print is long-lasting and easy to care for. (Made in Canada)

OR

HGW Unisex Tee (sizes 8 - 24)

This printed HGW "Just be free" unisex t-shirt will quickly become your favorite tee because of the universally comfy fit! With a crew neck, taped shoulder seams, short sleeves and 100% airlume cotton, this tee has it all. On top of fitting and feeling great, the durable vibrant print is long-lasting and easy to care for.[Made in Canada)

#3 CHOOSE YOUR SCARF

The HGW "Graffiti Queen" Square Scarf - (16" x 16")

Fluid and beautiful draped scarves are the perfect way to dress up any outfit and wear art where you go (100% Polyester).

• Smooth surface with low lustre
• Very soft hand, lovely drape, mimics silk
• Print is visible about 50% on the back side
• Each scarf is printed and sewn by hand in Montreal, Canada
• Vivid print that will never fade after washing

OR

The HGW "Graffiti Queen" Tube Scarf - (approx. 50 x 25cm)

Multi-purpose use (Hair band, head scarf, neck scarf, wind breaker, wrist band). Our tube scarf is made from breathable, moisture wicking fabric (100% polyester microfibre/ Made in UK)

• Seam free for comfort.
• Machine washable/non iron.
• Perfect for sports use.
• One size fits most (approx. 50 x 25cm)

*****PLEASE EMAIL [email protected] WITH YOUR CHOICES OF SLIM FIT OR UNISEX TEE, TUBE OR SQUARE SCARF******

OUR TEAM

Inspirit360 is a new tech startup focusing on VR/ AR and mixed reality immersive experiences. We are a team of passionate women who want to harness the power of new technologies to to make a positive impact.

Our founder, Sarah McAndrew, created Inspirit360 with the aim of researching and developing ways emerging technologies are able to help nourish creativity. With 20 years experience as a professional multi-disciplinary artist, performer and educator she believes she has a unique perspective to contribute to the creation of new digital worlds. She is currently completing an MA in Creative App Development in Cornwall, UK.

 (Unicorn Mask by Sarah McAndrew/ Photo by Ben Hopper)

"I know what its like to be both underweight and overweight, and how draining all the judgemental voices that come with it can be. I have created Outfitt in the hope it might help improve people's perceptions of themselves and others for the better." 

- Sarah McAndrew, Founder, Cornwall, UK

- Ann Elizabeth - Customer Support Manager, Tel Aviv, Israel

- Beatrice Tucker - Social Media Manager, Cornwall, UK

- Kelly Etchells - Operational Manager, London, UK

OUR VALUES

Quality 

Only the highest quality products pass our rigorous testing process, guaranteed to be fit for purpose, whether for athletics or cold temperatures. Our fabrics won't lose shape and the vibrant print will never fade.

Ethics

We believe strongly in fair treatment for all people and respect for our planet.

Every item is cut, sewn and printed to order, meaning no wastage through the production of items nobody wants.

In the beginning stages, we will be out-sourcing clothing production to specialist print facilities in the UK, Canada, USA and China. All our products have undergone investigation to ensure the people making them are treated fairly and paid appropriately. This means we know exactly who is making our stuff and how they are treated. Each facility is required by law to take every step possible towards the prevention of damage to the environment by the fashion industry. 

Wherever possible we ensure we use ECO POLYESTER.

On average producing 1 meter of polyester fabric will consume 13 litres of water and over 29000 kilojoules of energy. On the other hand, producing 1 meter of ECO POLYESTER fabric will only consume 3.9 liters of water and 8700 Kilojoules of energy. Eco-poly, in comparison to standard polyester uses: 

• 70 % less water
• 70 % less energy
• 70 % less heat

We will offer a range of 100% organic, recycled and planet-friendly fabrics. 

The inks used in the printing process are eco-friendly. 

We intend to take every opportunity we can to use fully biodegradeable packaging.

Conscious Consumers

We want to be responsible for empowering consumers to be conscious about how the choices they make impact other people's quality of life and the well being of the environment. To this end, information about every individual product's place of manafacture and materials used in the making will be made available. We promise to always demand the highest standards on behalf of our customers.

Inclusivity

To be truly inclusive means doing our best to make sure our clothing is available to everyone, from babies, right up to 6XL, and when Outfitt app has proved itself a success for women, we will include men too. Once we can establish a base with our own in-house team, we will be able to do more, such as offer a bespoke design service for people with unique shapes due to unusual physical conditions, and a repair service to reduce potential wastage.

WE WOULD LOVE TO HEAR FROM YOU!

Please email [email protected] with any questions or feedback or just to say hello!

Thank you for taking the time to read about our project. Here's another video for extra inspiration!