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Supporting the homeless through eco dog products
Leeds, England, United Kingdom
Aim
Changing the way we think about the homeless through the sale of sustainable, local and beautiful dog products. Dogs don't discriminate!
Hope you're having a woofing good day!
Did you know there's approximately 320,000 homeless people in the UK and 130,000 of them are children!? And, the average lifespan of a homeless person is 44 years old (crisis.org)?
Thank you for taking a look at our page, here at Olive & Berry we sell products for dogs that are beautiful, sustainable and doing good in this world, a % of our profits are used to support the homeless.
And this is why we're crowdfunding, please read on to find out more about us and to see how the money will be spent.
Our why:
I'm Natalie, the founder of Olive & Berry, having worked for corporate giants most of my career, I’ve very much felt out of place. My heart lies with UK independent businesses that are trying to do good in this world and solving real life important issues.
Inspired by my two cheeky black Labradors (Olive & Berry) and my love of interior design, Olive & Berry was born!
Selling products is fun but it's also a tool to generate money for something very close to my heart; as you can see above, there's too many people in the UK that need our support. We can sell dog beds until the cows (or dogs) come home but what good is that if we have many people in our country who don't even have a bed!
*Picture above - Olive & Berry the inspiration for the brand
What we do and why we do it...
There's two initiatives for me that run through the heart of the business;
The first, is around making a better life for others...
Too many people are struggling to find a way to live and they say you are only one pay packet away from becoming homeless. If it wasn’t for our friends and extended family my own family would have been homeless. If you have been there you will know how stressful it is!
As the business is in its infancy, the saved profits will be spent on supporting local homeless charities by buying products they desperately need. As the business grows and we create a bigger revenue stream, I want to really start thinking about how I can partnership with these organisations. I do believe that dogs can increase your happiness and purpose in life and therefore we should find a way to use this to help others.
Your pledged money will be used to grow this pot of money so I can start to approach these organisations to do something bigger and better with them. Ideas I have had are doggy charity events, training programs for the homeless with the use of dogs, schools for the homeless, early help programs etc. All through the safe use of dogs. We can get very creative here!
Dogs don’t discriminate you see and people matter!
Supporting the homeless is really important but I want to do this through the sale of products that focus on reducing the carbon footprint.
Our dog beds are filled with recycled plastic bottles, our packaging is recyclable and we reuse cardboard boxes and tissue paper from other companies for customers orders. We try and source/ manufacture all of our products locally in the UK or EU too.
How can you help?
By donating to this pledge (which we can’t thank you enough) you will be helping the business raise the funds it needs to get the brand out there via marketing, PR, social media & trade fairs. I have converted an old horse box, so this is our shop for the time being.
The revenue from this will in turn mean we have the money to develop more new exciting sustainable products to aid the revenue growth. The more sales we make, the more we can support the homeless as we will have a bigger pot of money to share around and the influence to secure partnerships with the right homeless charities, this will really make a difference and this is the best bit!
I will continue to work alongside a full-time job, so my own funds will be added to the pledge funds too.
I (we, including the pooches) promise to ensure your money is well spent, investing it into the right areas to support and sustain our planet and to give back to the community through charity work.
Lets stop walking past!
Rewards:
Recycled Plastic Bottle Duvet:
Slogan Recycled Plastic Bottle Bed:
Dog Toy Tennis Ball:
THANK YOU SO WOOFING MUCH!
Love Natalie, Olive & Berry xx
NatWest Back Her Business has provided £1,000 of match funding
This project successfully funded on 28th January 2020