Not Dogs - As Seen On BBC Dragons' Den!

Aim

Help us achieve our mission to make amazing fast food meat-free - kinder to the planet, animals and people too!

Hello, Katie & Jane here - thanks so much for viewing our crowdfunding campaign. 

After the overwhelming support across social media (view our Twitter, Instagram and Facebook pages) and within our first restaurant in Birmingham after our (nerve-racking!) appearance on BBC Two’s Dragons’ Den, we’ve listened to our fantastic Not Dogs fans and have launched this Crowdfunder campaign where people can support us in realising our dream to bring Not Dogs to the masses across the whole of the UK!

You can watch us in the ‘den’ on the iPlayer: http://www.bbc.co.uk/programmes/b088kz7c but here’s a little introduction to Not Dogs…

During our travels, we realised that people loved the food and our brand and often asked us ‘where is your restaurant?’ which we would always reply with heavy-hearts ‘no where yet!’. After a lot more research, and after discovering that a third of our customers were meat-eaters, we decided to go for it and launch our first restaurant. Being from Birmingham ourselves and with the high footfalls the Bullring shopping centre have, we thought there was the perfect place to launch our first permanent home. 

We opened the doors just before Christmas 2016 and since then have happily seen thousands of people visit Not Dogs… in just one month! We love to listen to customer feedback so often we’re on the front-line talking to our customers both online and offline and are gradually making key tweaks to the restaurant in order to constantly improve for our customers. Which brings us to our crowdfunding campaign…

We will use the money to:

Improve our first restaurant for our customers - this includes:

• An overhaul of our menus to ensure our customers understand their options for dietary requirements
• Adding a lot more to our internal decor to make it a much more engaging and exciting space to eat
• Adding creative little touches inside of the space, which we’ll keep a secret for now until you visit us!

 Help us to keep steady so we can grow in our very first year so we can launch our second location as quickly as possible and continue to provide more chances for people to have meat free fast food at Not Dogs every day!

Our overall goal is to see Not Dogs all across the UK and become a popular restaurant chain, whilst retaining the personal touch that we aim to give to every customer whether that’s on Twitter, in a muddy field, or a modern restaurant. This Crowdfunder campaign and all your support for Not Dogs so far will help us to realise that dream.

** Stretch Funding **

If we're lucky enough to reach our initial target, stretch funding will open in which we aim to...

Trial a delivery service for the first time! We’ve been known to run across the streets of London in a race against time to deliver Not Dogs before, but we’d really love to establish a delivery service that our customers can trust and enjoy Not Dogs at home just as much as they do in the Bullring. We have already begun talks with two well-known delivery companies and plan to establish Not Dogs Delivered this year.

Aside from our customers, who, along with our Crew Members, are our ‘most important people’ - we’ve had some amazing support from the Virgin Group - we were finalists in Sir Richard Branson’s Foodpreneur competition (and of course, had to get a #SausageSelfie photo of us dressed as hotdogs with him), we had fantastic feedback from the Dragons in Dragons’ Den who loved Not Dogs (phew!) and the comments and support online has been unbelievable, we are so humbled! 

If we could have told ourselves how it would have turned out as we opened our little food truck at the local craft fair (our very first event) we would have never believed it, what an adventure this is turning out to be & we genuinely feel like we are sharing it with all our supporters and fans too. 

We feel we have a duty (as well as loving Not Dogs so much) to continue on our mission to make fast food meat free - kinder to the planet, animals and people too!

In return for your support, aside from putting even bigger smiles on our faces, we’ve come up with a few Not Dogs’ rewards. These prizes are exclusive to Crowdfunder so you won’t find them anywhere else…

Thanks for your support and we hope to see you at Not Dogs very soon!

Kickin' Katie & Plain Jane x

This project closed unsuccessfully on 23rd February 2017