We're still collecting donations
On the 16th July 2020 we'd raised £232 with 7 supporters in 56 days. But as every pound matters, we're continuing to collect donations from supporters.
To expand and diversify the product range, increase production and introduce more efficient logistics for deliveries.
by Michaela and Neil in Albury, England, United Kingdom
On the 16th July 2020 we'd raised £232 with 7 supporters in 56 days. But as every pound matters, we're continuing to collect donations from supporters.
Norbury Park Farm Cheese started trading in 2002 seeing an opening in the market for artisan cheese made in Surrey. We are still the only commercial artisan cheese makers in the county. The start of the journey was at the family farm in Norbury Park, Mickleham, utilising the premium milk provided by the family reared closed herd of Friesan cows which grazed on the North Down meadows of Boxhill.
Between 2003 and 2014 we processed over 1,000,000 litres of the milk into 200,000 kilos our signature Norbury Blue and Dirty Vicar cheeses.
In 2015 we created an expansion plan to relocate the dairy, increase production through vertical integration; entering the direct retail market providing further revenue streams.
This came to fruition in 2018 when we commissioned a stunning new dairy with public viewing facilities at Silent Pool in Albury (Yes the gin makers are there too) with an attached shop, cafe and outdoor terrace for customers to relax and enjoy our produce.
The new premises have allowed us to introduce new partnerships with Denbys Wine Estate in Dorking, Albury Organic Vineyard and of course Silent Pool Gin offering experiences such as cheese and wine making and artisan gin and cheese tasting days.
The result has moved our sales split wholesale / retail to 80% / 20% by summer 2020
See full list on our Facebook page as follows:
https://www.facebook.com/Norbury-Park-Farm-Cheese-Co-473888819476998/
Prior to the Covid virus outbreak we were working through our plans for further product diversification, further expansion of our facilities & logistics operation and improving our I.T and software systems.
The main elements of our plans are:
- The introduction of a hard cows cheese which has been asked for by customers for many years; cheddar type. This requires alteration and separation of our current maturing room to provide the correct climate.
- The upgrade of our I.T. hardware and software; logistics, web, digital marketing and C.R.M.
- Upgrade our delivery vehicle (Hybrid / Electric)
- Purchase of a hydraulic cheese press
Unfortunately, with the downturn in revenues; the majority of our business is supplying pubs, restaurants and shops which are closed until the government allows re-opening, we have had to halt our plans.
This is where you can help. Do you want to be part of our story?
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