The Newall Green Primary School Fundraiser

Aim

At Sports For Champions UK, we don’t just create dreams – we build champions. Embark on this transformative journey with us today.

Newall Green Primary School are excited to be hosting an inspirational workshop with Andy Keavney. Andy needs your help to raise funds for vital training, medical and competition costs. This money will also help your school and other athletes across the country, find out more below!

The Newall Green Primary School are a Peace Mala and Rights Respecting School. They provide an environment where the children feel happy, safe and ready to learn. They use the five key skills for life; problem solving, teamwork, self-management (initiative, organisation, accountability), self-belief (confidence, resilience, positive attitude), and communication, they are ‘Aiming High to Reach their Goals’.

Who's Coming?

How I started:

I left school at the age of 17 and quickly chose a path of service, enlisting in the British Army within a month. I began my military career in the Junior Leaders program, a demanding 12-month foundation designed to develop discipline, leadership, and core soldiering skills before formal enlistment at 18. Following this initial training, I joined the Royal Corps of Transport, where I undertook specialist driver training. During this period, I successfully qualified across multiple vehicle classes, earning licenses for motorbikes, cars, and heavy goods vehicles—skills that would become central to my operational role. In 1988, I received my first operational posting to 5 Armoured Field Ambulance in Münster, Germany, where I spent two years supporting front-line medical and transport operations as part of the British Army of the Rhine. Following my time in 5 Armoured, I was transferred to 8 Regiment Twelve Squadron Royal Corps Of Transport, I was then deployed to Saudi Arabia in support of coalition forces during the Gulf War in 1990. This next phase moved me from preparation into active operational service in a conflict zone, contributing to vital logistical and transport efforts under challenging conditions.

My Greatest Achievement:

My greatest achievement was earning the opportunity to serve and fight for my country at the age of 18. At an age when many are still discovering direction, I chose a path of discipline, responsibility, and sacrifice. That experience demanded mental toughness, courage under pressure, teamwork, and the ability to perform in high-stakes environments. It shaped my character, strengthened my resilience, and gave me a lifelong respect for service, leadership, and commitment to others.

My Greatest Challenge:

My greatest challenge was readjusting to civilian life after serving my country. Leaving a structured environment where discipline, purpose, and camaraderie were part of everyday life and stepping back into civilian society was far harder than I expected. In service, there is clarity of mission, strong bonds, and a clear sense of identity. Outside of that world, I had to rebuild routine, rediscover direction, and find where I belonged again.

My Hobbies:

My Hobbies including watching Rugby League, Hiking all over the UK and I am currently completing the Wainwrights of which there are 214 fells & Mountains in the Lake Distract where I have completed 110 to date. I also enjoy Djing and listening to music while also reading and listening to lots of Podcasts for self-development

My Future Aspirations:

Firstly, my main goal is spreading a positive message and following that my goals are to grow my coaching business and to help as many people as I possibly can understand the power of the mind and our ability to change the beliefs that we hold can free us and make our lives better every day. I want to help the younger generation by inspiring them to understand that anything is possible with the right mindset.

Who are Sports For Champions?

Great news! Sports For Champions UK (CIC) will soon visit your school! Your young people have been invited to join a sponsored fitness circuit led by a Professional athlete, who will educate, enable, and empower participants with a view to inspiring them to be the champions of tomorrow.

While we're not all athletically inclined, we strongly encourage participation; all young people have talent and require inspiration to pursue their dreams - whatever they may be!

After 12 years of success, we have perfected our inspirational events, and they are guaranteed to deliver for your school and pupils!

Sports For Champions events are held in support of schools, which keep 60% of the funds raised to spend on resources that will enrich young people's education/experience. Professional athletes in need of support are the only other beneficiaries from the remaining 40%. Sports For Champions is an audited organization that is voluntarily registered with the Fundraising Regulator, meaning you can support the initiative with assurance.

What will happen on the day?

During the assembly, Sports For Champions athletes show medals and tell their story, hard work, lessons, and insights shared to capture the imagination of all and inspire healthier active lifestyles. Athletes discuss challenges on the road to success, with resilience, nutrition, diet, and dedication forming key topics. Fitness is essential for every young person’s general wellbeing in physical and mental health. It is also proven to be a strong booster of learning potential or brain power. By inspiring children as champions of tomorrow, Sports For Champions envision young people developing in all walks of life as healthy, active, community-minded participants in society.

Alongside Team Sports For Champions, athletes engage in invaluable work within local communities to support their training-related costs (e.g. physio/travel). Most world-class athletes train a rigorous 35-hour week and struggle to find reliable work that fits their schedule. This is how the funds we raise enable athletes and your school/club to realize their potential. Many pro athletes are unsponsored, lose support, or cannot find it.

Sports For Champions offers schools the benefit of additional funds to go towards resources/facilities, whilst helping athletes with the funds required to sustain their journey with an contribution towards training and competition fees, medical costs, equipment, and more.

Newall Green Primary School will be receiving an inspirational visit from Andy Keavney on the 9th of July 2026 and we need your support!

The pupils will benefit from physical activity through our fitness circuit, an inspirational talk including medal display, and a Q&A session.

Where does the money go?

When parents and guardians offer their support to a Sports for Champions UK (CIC) fundraising event, they are nurturing not only their children's immediate environments but also the bright futures of many rising athletes. Here is a breakdown of how your contributions make a significant difference:

For each fundraising event, Sports For Champions looks to raise enough money to cover the costs that it takes to provide such an excellent service nationally. Once that goal is reached, surplus funds are allocated in a way that benefits both the school and our passionate athletes – 60% for the school’s continued growth and 40% contributing to the athlete fund.

At the core of the Sports For Champions UK (CIC) initiative is the Athlete Fund. Primarily, the fund aids schools in less economically privileged areas that might struggle with costs, ensuring that the administrative fee isn’t a barrier to vital opportunities. Additionally, it assists our dedicated athletes in moments of pressing need, whether it’s recovering from injuries, procuring advanced equipment, or embarking on warm-weather training camps. Our fundamental belief remains unwavering: no school should be compromised for its economic stance, and every promising athlete deserves a fair shot at excellence. Our commitment ensures no child or school is left behind due to circumstances beyond their control.

Challenges Athletes Face: Our partnering pro athletes and Team GB Olympians have a world of responsibilities on their shoulders. They juggle between a rigorous training schedule that demands over 35 hours a week and their personal commitments. This often leaves them with limited time and resources to focus on their careers, leading to financial constraints. Expenses for equipment, training, coaching, travel, and more pile up, making it a challenge for these athletes to perform at their best and represent Great Britain.

Why is this important?

Newall Green Primary School is promoting health and wellbeing throughout the school, and with the help of a visit from Andy Keavney, this will be enhanced across all year groups and staff. They are also focusing on encouraging diversity and raising the aspirations of the pupils through sport.

Newall Green Primary School will benefit from the money raised as they will be able to provide new equipment, fund opportunities for the children, and more.

How can you help?

We're asking all parents to help make it a memorable event for the pupils with the help of Andy Keavney, to raise funds for key resources for Newall Green Primary School.

If you are a local business or a friend of the school and would like to contribute to help us get to our target, then please do make a donation and share our project as far as you can.

Funding method

Keep what you raise – this project will receive all pledges made by 9th July 2026 at 8:00am