Clean living

by Jarvis & Katie | in Stanmer, England, United Kingdom

We did it
On 25th November 2019 we successfully raised £14,143 with 361 supporters in 177 days

We want to use collective buying power to reduce the cost of natural products, and take the guess-work out of choosing the best ones

by Jarvis & Katie | in Stanmer, England, United Kingdom

 New stretch target

All the money we receive will go back into a clean consumer revolution. 

We know how to reach people that want to change the way they consume and make a difference but just don’t know where to start. We’ve spent over 10 years being market leaders in recommending the best ethical and eco products out there, our readers love them and we know if we can get them in front of more people they will love them too.

Your money will help people shift from buying products that are killing our planet to great products that will help us all thrive. 


We want to democratise the natural product sector by using collective buying power to reduce their cost.

We know lots of people want to live a more ethical lifestyle, but it’s not easy to find genuinely ‘clean’ and authentically naturally products in a sea of greenwash. At the same time we know the extra cost can put people off trying them out.

We’ve done the leg work by vetting companies and only working with those that create the most effective 100% natural products – and are using economies of scale to reduce their cost.

Refill bottles 100% ♻️

The goal of this crowdfunder is to raise money to launch a subscription service to these clean products – so they can be delivered to your door when you need them. 

The collective buying power achieved through a subscription model will bring the cost of these products down by up to 50%. This will democratise clean products by making them affordable to all, supporting the mainstream shift to a more conscious and environmentally friendly lifestyle. 

By switching to clean products and helping to make them more affordable for others, you would help to speed up the change that is already underway – the conscious shift that might just save the world.

We've curated Starter Packs for a Clean Home, Clean Body and Clean Hair, which give you a one-off taste of what our Clean Living subscription service would look like.

These Starter Packs, including details of contents, are listed in the Rewards section to the right.

This is your chance to support our crowdfunder to bring ethical products to mainstream customers while also being rewarded with up to 50% off genuinely ethical and effective products!


Scroll down for other rewards for smaller contributions – you can get great discounts on our Marketplace and reusable, plastic-free coffee cups made from the humble rice husk. Alternatively you can pledge to plant trees or support our campaign with smaller amounts – anything you can spare would be hugely appreciated.

We spend about 90% of our time inside, yet according to the Environmental Protection Agency the air inside a typical house, school or workplace is two to five times more polluted than the air directly outside.

Toxic household products – from cleaners and plug-ins to room sprays – all add to the cocktail of chemicals inside your home.

Household cleaning products often contain ingredients that are toxic to the air, seas and soil – not to mention every single living organism.


We’ve picked the best cleaning products from Tincture London; they’re free from nasties (hidden or otherwise) and use the power of plants to get the job done (while also giving your wellbeing a boost). 

If you're new to natural cleaning, the Clean Home Starter Pack from Tincture London will provide everything you need for a clean, harmonious home.

All products in the  set are 100% natural, made with essential oils, botanical extracts and active silver. Derived from monastic herbal remedies, these chemical-free cleaning products are eco-friendly and can be topped up with refillables to help you reduce plastic waste.

While personal care products were once made in the field using simple formulations that biodegraded, they’re now made in the lab. 

60-70% of what you put onto your skin sinks into your bloodstream. The foaming agents in toothpastes and aluminium salts in anti-perspirants are just two of the hidden ingredients that contribute to a toxic soup in our bodies.

Research from the Women’s Environmental Network (WEN) reveals that every day, 12.2 million adults – one in every 13 women and one in every 23 men – are exposed to ingredients that are known or probable human carcinogens through the personal care products they use.

In fact, the daily personal care routine of almost all women (94%) leads to a potential exposure to the carcinogenic impurity hydroquinone.


Weleda has been a pioneer of clean beauty and holistic wellbeing for almost 100 years. What started in 1921 as a pharmaceutical lab with its own plant garden is today a world-leading manufacturer of personal care products that are certified Natural by NATRUE. 

Responsible dealings with both nature and people have always been part of the company's DNA since Rudolf Steiner articulated his vision of a company completely at the service of human beings and the world as a whole.

Around three-quarters of Weleda's plant ingredients come from organic or biodynamic farming and from certified wild collection.


Nearly all mainstream haircare brands use synthetic polymers – 'liquid plastics' – to create the illusion of glossy hair. This coating on the hair gets washed off and into our soil and sea when you take a shower.

The hair industry is also famed for its use of chemicals, which wreak havoc on the scalp. They’re loaded with SLS, perfume, silicones, detergents and many other unpleasant ingredients.

Using a truly organic shampoo and conditioner changes everything.


These multi-award winning, organic, British-made haircare products work in harmony with your body for ultimate hair and scalp health. 

When Tabitha says 'clean', she means it: these products contain no synthetic ingredients and are 100% natural.


On our brand new Marketplace, everything available will be good for you, your children and the planet. Think Amazon – but clean!


Less than 1% of takeaway cups are recycled; we plough through 2.5 billion of them every year in the UK alone.

Huskup's reusable coffee cups are made from the humble rice husk – a natural waste by-product of rice milling – a renewable, biodegradable and sustainable resource. Huskups contain no melamine, no plastic, no BPA and no toxins. They're biodegradable yet durable, stain resistant and dishwasher/microwave friendly. 


TreeSisters is a global network that donates monthly to fund the restoration of our tropical forests as a collective expression of planetary care. As a feminine leadership and tropical reforestation organisation, TreeSisters exists to call forth the brilliance and generosity of women (and men) everywhere and channel it towards the trees. The goal is to make it as normal for everyone to give back to nature as it currently is to take nature for granted.


MyGreenPod Ltd is an independent, family-run UK business, founded by Katie Hill and Jarvis Smith. We investigate and share the real stories behind the brands and people working tirelessly to offer ethical alternatives to mainstream products and services. 

Through, plus our quarterly magazine supplement distributed with the Guardian, we are the UK’s number one independent ethical lifestyle media company.

Readers of or My Green Pod Magazine will recognise the clean products we've selected as My Green Pod 'Heroes' – the most ethical and effective products we can find in their respective fields. They have been tried, tested, scrutinised – and Jarvis and Katie use them in their own home with their family.


This project offers rewards in return for your donation. Please select a reward below.

£25 or more

Clean Home Starter Pack from Tincture London

All Purpose Tincture (RRP £4.99); Washing Up Tincture (RRP £4.99); Bathroom Tincture (RRP £4.99); Glass Mirror Steel Tincture (RRP £4.99); Floor Concentrate Tincture (RRP £6.99); Furniture Tincture (RRP £7.99) *Beautiful refillable bottles – see description for images

£10 or more

Clean Air - plant some trees

We will plant five trees in the tropics with our official charity partner TreeSisters

£15 or more

Clean Coffee Cups

2x Huskups – reusable cups made from rice husk, not plastic

£20 or more

Tincture London Refill Packs (475ml)

All the refills for your Tincture London containers. They come in fully recycle-able glass All Purpose TINCTURE - Refill Iona Washing Up TINCTURE - Refill Bathroom TINCTURE - Refill Floor Concentrate TINCTURE - Refill Furniture TINCTURE - Refill Glass Mirror Steel TINCTURE - Refill Daily Floor TINCTURE - Refill All 475ml size

£25 or more

Clean Beauty Starter Pack from Weleda (Women’s)

Pomegranate Deodorant (RRP £7.95); Ratanhia Toothpaste (RRP £7.95); Citrus Creamy Body Wash (RRP £4.95); Skin Food Light 30ml (RRP £7.95); Almond Soothing Facial Cream (RRP £17.95)

£25 or more

Clean Beauty Starter Pack from Weleda (Men’s)

Men's Deodorant (RRP £7.95); Ratanhia Toothpaste (RRP £4.95); Men's Shower Gel (RRP £7.95); Skin Food Original 30ml (RRP £7.95); Moisture Cream for Men (RRP £17.95)

£25 or more

Clean Beauty Starter Pack from Weleda (Kids’)

Calendula Shampoo & Body Wash (RRP £7.95); Child's Tooth Gel (RRP £3.95); Calendula Nappy Change Cream (RRP £7.25); Calendula Body Lotion (RRP £10.95); Edelweiss Sun Cream SPF50 30ml (RRP £13.95)

£25 or more

Tabitha James Kraan Clean Hair Starter Pack 1

Clean Shampoo Amber Rose, 250ml (RRP £25). 73.14% certified organic ingredients Tabitha James Kraan Amber Rose 4-in-1 Conditioner, 165ml (RRP £25). 92% Certified Organic Ingredients. 100% natural, no synthetic ingredients.

£25 or more

Tabitha James Kraan Clean Hair Starter Pack 2

Clean Shampoo Golden Citrus 250ml (RRP £25). 73.14% certified organic ingredients. Tabitha James Kraan Golden Citrus 4 in 1 Conditioner 165ml (RRP £25). 92% certified organic ingredients. 100% natural, no synthetic ingredients.

£50 or more

14 of 50 claimed

£75 voucher to spend on Marketplace

£75 voucher to spend on the ethical Marketplace at

£60 or more

Clean Beauty Family Pack from Weleda

Pomegranate Deodorant; Ratanhia Toothpaste; Citrus Creamy Body Wash; Skin Food Light 30ml; Almond Soothing Facial Cream; Men's Deodorant; Ratanhia Toothpaste; Men's Shower Gel; Skin Food Original 30ml; Moisture Cream for Men; Calendula Shampoo & Body Wash; Child's Tooth Gel; Calendula Nappy Change Cream; Calendula Body Lotion; Edelweiss Sun Cream SPF50 30ml

£150 or more

Tincture London refills pack (5L)

All Purpose TINCTURE - COM Iona Washing Up TINCTURE - COM Bathroom TINCTURE - COM Floor Concentrate TINCTURE - COM Furniture TINCTURE - COM Glass & Mirror TINCTURE - COM Daily Floor TINCTURE - COM

£250 or more

5 of 20 claimed

Clean VIP shopping: shop till we drop!

20% off shopping for life at Become a VIP customer at our ethical Marketplace, which will launch in July 2019. It will contain the best products we can find – and you'll get 20% off for life!

£1,000 or more

Clean Air - plant 500 trees

We will plant 500 trees in the tropics with our charity partner TreeSisters

£10,000 or more

Clean Air - plant 5000 trees

We will plant 5000 trees in the tropics with our charity partner TreeSisters

£50 or more

28 of 28 claimed

Valley Fest full weekend ticket

One full weekend ticket to Valley Fest worth £135

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Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.