My Fourth Trimester - parenting made easy

Aim

My Fourth Trimester is set up to provide a service to new parents; you are able to rent selected baby products through a monthly membership.

Hi, I'm Fanny and the founder of My Fourth Trimester!  

They say, that with every new baby born, so is a new parent. So I guess you could say that the seed to what was going to become My Fourth Trimester started last summer, on a hot Sunday evening in June, as my daughter Liv was born.

Liv was born with a cleft palate and 12 hours after she was born, I found out I wasn't going to be able to breastfeed her, something I had just taken for granted I would be able to do. My first few days were upside down trying to figure things out. This was parenthood, raw and full on. Sometimes unexpected things happen along the way - and we just have to run with it. Especially in those early days.

I ended up spending a fortune in breast pumps, accessories and equipment, and as I searched my way through the market I couldn't help but think: was this it? Were we as parents doomed to spend this much money, only to have to regift, return, and resell our baby products? 

What if parents could decide and choose what they need, when they need them, and for how long they want to use them? 

I was surprised to find that something like this didn't exist already - after all, this was how the rest of my life worked already. I rented movies, cars, bikes, books and vacation places.

I wanted to create something on parents own terms. So a thought started to take form - and as my daughter continued to grow, so did my idea.

So what is My Fourth Trimester?

It's saying bye to buying, and welcoming renting into your family life. Choose the bundle that best matches your needs, and once you're done with it, simply return it for someone else to use.

In short terms: it's saving money, gaining time and looking out for the world, all in one go.

Our core value and what My Fourth Trimester is all about, is a circular economy, a better tomorrow for our kids. A less polluted, kinder world - a place where we look out for each other, and where we give back and pass things on. 

We call it conscious parenting. 

But what it really is, is parenting on your own terms.

Due to the set up of My Fourth Trimester’s  sales type, with monthly rentals, it’ll take a bit longer to recover the initial costs, and so the initial investment is larger than it would be for a “normal” web shop. 

With help of the crowdfunding, I’ll be able to set up a proper stock inventory, merchandise and assets for social media.

Every little bit counts <3

Thank you xxx 

This project successfully funded on 9th September 2020