What's the problem?!
The nation are sat. They are sat in their cars, they're sat at their desks and they are sat in front of the TV. They are sat waiting for something to happen to improve their health.
Not only is our physical health in decline, but we are in a poor state of mental health too. Stressful lifestyles and lack of physical activity is leaving us anxious, stressed-out and exhausted. The way we live our lives is paving the way for a future of social isolation, as we lack that face-to-face interaction and sense of community.
What are we going to do?
Move the Masses is going to change all that. We want to show the world (okay, first of all the nation..) how embracing physical activity can be fun and how it does an amazing job of boosting your endorphins, leaving you feeling happy and content. Physical activity brings people together too, a tough workout that you share with someone else forms a brilliant bond!
Most importantly we want to show everybody that you don't need a fancy gym or special equipment to get yourself fit. We are surrounded by open spaces, outdoor fitness equipment and urban obstacles- with the right guidance and expertise we want to inspire and motivate people to get outside and get fit, for free.
How are we going to do that?
We are going to create and develop a fantastic online, interactive map (the MoveMap) showing you where you can complete brilliantly fun workouts in your local area (MoveZones), and how to complete them too. We will have pop-up fitness workshops and fitness adventures (on foot or by bike) to teach people how to use all this amazing stuff around us and we will engage with all sectors of society to ensure everybody is included. We will recruit volunteers to become Move Champions in their communities too.
If you're visiting somewhere else in the country you can use our map to show you where to go for a great bit of exercise and what to do whilst you're there.
What do we need the funds for?
We are a brand new venture (pending registration with the Charity Commission) and need this initial funding to develop our brilliant website and map feature. We also need to produce a lot of video footage for the map, so we need to fund the planning of the workouts, videography and production.