Miss Macaroon - Baking a Brighter Future

by Rosie Ginday MBE in Birmingham, West Midlands, United Kingdom

We did it
On 2nd August 2024 we successfully raised £52,803 with 192 supporters in 28 days

At Miss Macaroon we're baking a brighter future. Every penny of profit is invested in helping unemployed young people change their lives.

by Rosie Ginday MBE in Birmingham, West Midlands, United Kingdom

 New stretch target

The extra funding will allow us to deepen the mental health support that we provide, increasing the number of hours of 121 and group counselling and wellbeing workshops.


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This is a 3:1 match funding opportunity for Miss Macaroon

Courtesy of the Cost of Living Resilience Fund - this means that all contributions to our campaign of up to £150 are quadrupled! So £150 is actually worth a whopping £600 to us. Equally, a £15 donation would be worth £60! This is a very rare and exciting opportunity for us, so please do give what you can and share, share, share.

We've got fantastic and delicious macaroons available as rewards!

Who we are

Miss Macaroon is a social enterprise based in Birmingham that specialises in making high-quality, handcrafted macaroons while also delivering a significant social impact.

We have supported over 205 young people to gain skills that can change their lives. The cost of living crisis, increase in need and severity of mental health issues means that missions like ours are more important than ever before.

Our mission

Since 2011, Miss Macaroon has been dedicated to transforming the lives of young people with multiple and complex needs. Through our innovative Macaroons that Make A Difference (MacsMAD) training course, along with ongoing employment and mental health support, we empower individuals from disadvantaged communities. Our mission is to help them build essential skills and confidence, overcome mental health challenges, and secure meaningful, sustainable employment.

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Our Founder Rosie

I created Miss Macaroon because I wanted to create a social enterprise business that combined my passion for premium quality food – born from my training as a high-end pastry chef at University College Birmingham – and my work in Michelin starred restaurant Purnell’s in Birmingham. But I also wanted to provide opportunities for young people seeking a career and to build confidence in themselves. 

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Help Us Expand and Innovate to Transform More Lives!

Your support is crucial for us to take the next step in our journey of empowering young people through Miss Macaroon. Here's how your contribution will make a difference:

Increase Production and Develop New Products

With your funding, we will hire a Senior Baker, which will allow us to:

  • Boost our production capacity
  • Develop exciting new products, including gluten-free macaroon-based afternoon tea items and cake bars

These additions will expand our product range, attract new customers, and open up fresh market opportunities.

Reinvest in Our Community

The revenue generated from these new initiatives will be reinvested into our core mission: the Macaroons that Make A Difference (MacsMAD) training course. This program supports young people aged 18 to 35 from deprived areas of Greater Birmingham and the Black Country, including those with mental health issues, disabilities, neurodiversity, lone parents, ex-offenders, care leavers, those at risk of homelessness, and individuals from Black, Asian, or minority ethnic backgrounds.

Expand Our Impact

Your contributions will enable us to:

  • Run two additional cohorts of the MacsMAD program each year
  • Reintroduce the role of an embedded counsellor to provide group psycho-education workshops, one-on-one counselling, and well-being activities

Testimonials

Meet Zeezee

"Before the MacsMAD programme I wasn’t sure about what I wanted to in life, it was all about trying to survive. When I came to Miss Macaroon it gave me purpose, it made me want to try things that are out of my comfort zone.'

"Growing up and coming to this country I didn’t know about mental health. I thought that talking about my mental health would slow me down. I always had to shut my emotions off and carry on. Sessions with the counsellors have made me more open, if I didn’t have this support over the last couple of months while dealing with something I wouldn’t have been able to cope with it.' 

"My work as a kitchen assistant makes me feel like I’m in a bubble to protect us but to go when we have our wings. If you fall down Miss Macaroon has your back and supports to help you grow even after you leave.'

"I thought I was never good enough to go to university but my MacsMAD graduation made me experience achieving something and now I’m building my portfolio to apply to a fashion course."

Join Us in Making a Difference

By supporting Miss Macaroon, you’re not just funding a business—you’re changing lives. Help us expand our reach, innovate our products, and provide critical support to more young people in need.

Please Donate Now and be part of our mission to create a brighter future for everyone.

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Rewards

This project offers rewards in return for your donation. Please select a reward below.

£50 or more

The Macaroon painting experience

A Macaroon painting experience kit for one. This includes a gift box of seven macaroons with one thank you printed macaroon and the rest for you to draw using our edible pens that will be provided. Get creative and share your works of art with us on socials!

£15 or more

Thank you card

A hand written card from a MacsMAD graduate thanking you for your help.

£30 or more

A thank you gift box

Receive our thank you gift box including 7 of our premium gluten-free macaroons.

£80 or more

£80 of feeling good

No reward apart from the feel good factor of funding transformational change for young people with multiple and complex needs.

£100 or more

Thank you gift box of 21 macaroons

Receive a thank you gift box of our premium gluten-free macaroons.

£150 or more

Macaroon and Prosecco hamper

Enjoy our macaroon and social enterprise Prosecco hamper as a thank you from our team.

£250 or more

Premium Macaroon Flavoured Vodka

Know a Vodka lover who needs to try all of the best Vodkas? Treat them to this bold, fresh and aromatic vodka and add a gift box of macaroons to the order to make the gift extra special!

£500 or more

The Macaroon tower

A macaroon tower of over 100 macaroons in your brand colours creates the perfect focal point for any event. Show off your brand colours using flavours from our stock selection of macaroons, choosing the closest match.

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.