MIMMO Studios: Reinventing Retail

by MIMMO Studios in Gloucester, Gloucestershire, United Kingdom

£10,646

£20,000 stretch target 2 hours left
106% 226 supporters
This project will only be funded if at least £10,000 is pledged by 9th August 2022 at 5:01pm

MIMMO Studios is a clothing and homeware store based in Cheltenham. The founders Katie and Lil are on a mission to reinvent retail!

by MIMMO Studios in Gloucester, Gloucestershire, United Kingdom

New stretch target

Bigger and better! By doubling our funding we'll be able to ensure we can meet all of our goals and more!


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TO BOOK TICKETS TO OUR EVENTS, PLEASE CLICK ON THE REWARDS TAB AND SELECT THE EVENT YOU WOULD LIKE TO ATTEND - YOUR DONATION IS YOUR TICKET!

Who are we? 

Hi, we’re Katie and Lil, and we are the co-founders of MIMMO Studios. We are two women in our twenties who are showing that there is a better way to do fashion retail and we're inviting you to become part of the retail revolution.

MIMMO Studios is a womenswear and homeware store based in Cheltenham, Gloucestershire. We’ve built our brand and our business from the inside out with design and sustainability at the heart of everything we do.

With a combined 25 years of retail experience at brands including Selfridges, Margaret Howell, Marc Jacobs and YMC, we’ve learned 'best practise' of the industry inside out - and now we’re tearing up the rule book and starting again. 

What is the problem we are solving? 

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We are driven by the knowledge that the fashion industry is fuelling the climate crisis, and we have created a new retail model with longevity, creativity and community at the heart of everything we do. We have shown that change is possible.

MIMMO Studios gives us the chance to prove that retail can be part of the solution to the climate crisis. 

How are we doing that?

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Timeless design means our products are made with love and made to last by craftspeople, artists and artisans. We pride ourselves on presenting the most beautiful items, which will last longer than a lifetime. 

Sustainability and timeless design go hand in hand. We aren’t driven by trends, and deliberately choose items which will never go ‘out of style’. We buy limited runs of stock, so there’s never anything going to waste, and we’re proud to work with brands who are innovating in the realm of sustainability - through materials, production techniques or ethos. 

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We are advocates for supporting local businesses. We can avoid a huge amount of carbon output from keeping shipping local, and so don’t ship outside the UK. We like to encourage our would-be customers to find craftspeople local to them.

We don’t try to entice customers through sales, discounts or free shipping offers and we don’t believe in creating a false sense of scarcity. We’d much rather our customers shop with us because they’ve found something they truly value, and have made a conscious decision to buy. 

All our research makes it clear that one person can't be a movement, it takes a community to make change happen - (have a look at this video to see exactly what we mean) - This is exactly what we’re building at MIMMO Studios! 

The events we host are a way for us to cement all our values within the community. By hosting repair workshops, free clothes swaps, artist residencies, life drawing classes, supper clubs, coffee mornings, film screenings, talks and seminars. Our goal is to help others realise that solutions to the climate crisis are within reach.

Why do we need the money? 

We poured our life savings into MIMMO Studios just over a year ago. We successfuly built a website, opened a pop-up, launched our online store and began trading within three months. We have reinvested everything we made back into the business. 

Now that we’ve proven our idea works, we feel confident that scaling and growing our business is the right move. We’d use the funds we raise towards the following things:

  • Updating our second pop-up store (opening Summer 2022)
  • Investing in PR and marketing to grow our MIMMO Studios community 
  • Growing our events to be bigger, better and more inclusive 
  • Investing in tech to enable us to get our jobs done more effectively
  • Continuing to give a platform to, and support, emerging artists and designers 
  • The freedom to continue using MIMMO Studios as a model for change by participating in talks and workshops 
  • Gain B-Corp and 1% For the Planet accreditation 
  • Exploring new and exciting ideas

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What’s in it for you? 

If supporting our cause wasn’t enough, we’ve laid on a selection of tantalising rewards;

£20 or more - Prize Draw

Your contribution will not only help fund the MIMMO Studios mission to reinvent retail, you'll be in with the chance of winning a £100 voucher to spend online at mimmostudios.com. There will be one winner chosen at the end of our crowdfunding period. 

You can also enter the prize draw for free by visiting our Instagram, following our account and sharing our Crowdfunder post to your stories. Make sure you tag us in your stories so we can see! 

£50 or more - Party at MIMMO Studios

Any donation of £50 or over will get you free entry for you and a +1 to our exclusive MIMMO Studios launch night party, as well as a free drink each on arrival to the launch party. Your name will be added to the prize draw for our £100 voucher.

£250 or more - Party and a Print

Any donation over £250 will entitle you to take your pick and take home one of our range of prints from mimmostudios.com, which includes artists Molly Bland and Maisie Pack. You’ll also get free entry for you and a +1 to our exclusive launch night party, as well as a free drink each on arrival. Your name will be added to the prize draw for our £100 voucher.

£750 or more - Exclusive MIMMO Membership

Donations of £750 or more mean you'll be signed up for MIMMO Membership for life, which includes perks such as priority access to events and limited edition products. This opportunity won't be available again for the foreseeable and we only have 25 places available. Of course, you’ll also get free entry for you and a +1 to our exclusive launch night party, as well as a free drink each on arrival. Your name will be added to the prize draw for our £100 voucher.

£2,500 or more - Dinner with the Founders

Any donation over £2,500 - we’ll sit down for dinner and give you the chance to pick our brains about MIMMO Studios, and our vision for the future of retail. You'll receive exclusive MIMMO Membership for life, you’ll of course get free entry for you and a +1 to our exclusive launch night party, as well as a free drink each on arrival and your name will be added to the prize draw for our £100 voucher.

If you’d like to know more about us, here are some useful links:

Our manifesto page 

Our ‘Reinventing Retail’ journal article

Instagram / TikTok / Facebook / LinkedIn

Email Newsletter

Trustpilot

You can always send us an email with any questions to [email protected]

Thank you! 

Katie and Lil, Co-Founders of MIMMO Studios

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Prize Draw Ts & Cs

Anyone can enter the prize draw

Entry for the prize draw is made by donating to this Crowdfunder and selecting one of the rewards, or by following @mimmostudios and sharing our crowdfunder post on instagram. 

The reward price is £20, and entry via Instagram is free. You can enter as many times as you like via either route. 

MIMMO Studios is the promoter of this prize draw Crowdfunder is not affiliated with this prize draw. 

The competition starts on 7/7/2022 and ends on 8/8/2022. 

The winner will receive one £100 voucher which can be redeemed at mimmostudios.com

The winner will be selected at random from all entries after the Crowdfunder closes. The winner will be notified via email or Instagram direct message.

The voucher will be delivered by email as soon as a correct email address is provided, and will be valid for one year from the end date of the competition. 

MIMMO Studios confirms it is complying with data use rules. For more information, please visit our privacy policy


Rewards

This project offers rewards in return for your donation

£30 or more

MIMMO x Botanica Good Time Networking Drinks

On Wednesday 10th August from 6pm - 8pm, MIMMO Studios will be hosting one of our exclusive local networking events. Each guest will receive their first alcoholic drink and canapés free. This is an amazing opportunity to meet other local businesses and share connections and knowledge. Our events sell out quickly, so act fast to make sure you get a place. Hosted by the atmospheric Botanica Coffee Kitchen (GL51 8HE).

£30 or more

MIMMO x INK Life Drawing Class

On Thursday 15th September at 7.30, join us for an evening life drawing class with INK. This 90-minute class will be untutored but guided, giving guests the freedom to work in any medium or style of their choice. All experience levels are welcome. A free drink, paper, charcoal and pencils will be included in the ticket price. Location to be announced! Disclaimer: tickets sell quickly so act fast to avoid disappointment.

£30 or more

MIMMO x INK Still Life Drawing Class

On Thursday 22nd September at 7.30pm, join us for an evening still life drawing class with floral arrangements hosted by INK. This 90-minute class will be untutored but guided, giving guests the freedom to work in any medium or style of their choice. All experience levels are welcome. A free drink, paper, charcoal and pencils will be included in the ticket price. Location to be announced!

£50 or more

19 of 25 claimed

Party at MIMMO Studios

Any donation of £50 or over will get you free entry for you and a +1 to our exclusive MIMMO Studios launch night party, as well as a free drink each on arrival to the launch party. Your name will be added to the Prize Draw for our £100 voucher.

£100 or more

6 of 20 claimed

1 Year MIMMO Membership

A £100 donation affords you MIMMO Membership for 1 year, this is a limited offer to crowdfunder supporters which won't be available after the crowdfunder has closed. MIMMO Membership includes; early access to product launches, priority access to all our events including networking, exhibitions, talks, workshops and music (plus many more), bonus content from MIMMO from our network of experts, plus coffee on the house when you visit (Ts & Cs apply)

£250 or more

8 of 10 claimed

Party and a Print

Any donation over £250 will entitle you to take your pick and take home one of our range of prints from mimmostudios.com, which includes artists Molly Bland and Maisie Pack. You’ll also get free entry for you and a +1 to our exclusive launch night party, as well as a free drink each on arrival. Your name will be added to the Prize Draw for our £100 voucher.

£750 or more

0 of 25 claimed

Lifetime MIMMO Membership

Donations of £750 or more mean you'll be signed up for MIMMO Membership for life, which includes perks such as priority access to events and limited edition products. This opportunity won't be available again for the foreseeable and we only have 25 places available. Of course, you’ll also get free entry for you and a +1 to our exclusive launch night party, as well as a free drink each on arrival. Your name will be added to the draw for our £10

£2,500 or more

0 of 5 claimed

Dinner with the Founders

Any donation over £2,500 - we’ll sit down for dinner and give you the chance to pick our brains about MIMMO Studios, and our vision for the future of retail. You'll receive exclusive MIMMO Membership for life, you’ll of course get free entry for you and a +1 to our exclusive launch night party, as well as a free drink each on arrival and your name will be added to the Prize Draw for our £100 voucher.

£10,000 or more

Hole in one

Thanks for donating our entire funding amount in one go! You've saved us a lot of hard work!

£3 or more

10 of 10 claimed

Buy us a virtual coffee

Mmm, coffee ... except it's not a coffee - but it's basically the same thing, right? If every one of our Instagram followers donated the price of a coffee, we'd meet 75% of our goal!

£20 or more

25 of 25 claimed

£100 Prize Draw

Your contribution will not only help fund the MIMMO Studios mission to reinvent retail, you'll be in with the chance of winning a £100 voucher to spend online at mimmostudios.com. There will be one winner chosen at the end of our crowdfunding period. You can also enter the prize draw for free by visiting our Instagram, following our account and sharing our Crowdfunder post to your stories. Make sure you tag us in your stories so we can see!

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