Help Us Survive 2020 - Long Division Festival

by Long Division CIC in Wakefield, England, United Kingdom

We did it
On 24th July 2020 we successfully raised £7,309 with 207 supporters in 28 days

Help us through the Covid-19 crisis, enabling us to grow our support of grassroots music and culture.

by Long Division CIC in Wakefield, England, United Kingdom

 New stretch target

Any additional funds raised will go towards creating a fund to help other promoters in the city kick-start live music as and when the time is right. This will include financially supporting events, providing equipment and marketing support. We'll also look to support professionals left without work during Covid-19, such as those in technical roles.

Long Division Festival was created ten years ago and is an annual city centre festival taking place in Wakefield. It is run by the not-for-profit organisation Long Division CIC, formed in 2017. 

Long Division Festival is an award winning event that has hosted near to a thousand performers, generated approx £1milllion for the local economy, attracted 20,000 people to the city and proudly celebrated grassroots music and independent culture. It has achieved this despite being almost entirely run by volunteers and driven by goodwill. We love celebrating our city of Wakefield and all the great things that happen here. 

2020 was set to be a great year. In January we finalised a massively ambitious funding and sponsorship package that meant we were secure for two full years. We'd never been in this position before. We could employ our director for 3 days a week at a fair wage and massively expand our community focused work. 

We were so excited. And then Covid-19 happened. 

Impact of Covid-19

Clearly the impact on all our lives has been huge. At first we rescheduled the event from June to November. Back in March that seemed perfectly sensible. But now, although some aspects of life are returning to normal, it would be unsafe for us to run the event in 2020. This leaves us with no source of income for 2020, and as an organisation we fall through a lot of the cracks for government support. 

The Plan

We've worked hard to reschedule that huge two year project. Thanks to our amazing funders and sponsors, we can effectively start over in January 2021. But it means for the entirety of 2020 we will not be generating any income. This leaves us in a position where the grand plans we've carefully put together - and that felt like the culmination of ten years of work - lie agonisingly out of reach. This is where you come in.

Your Support

£6000 is the bare minimum we need to overcome this short term issue. Success then opens the door to that initial grand vision:

- The classic Long Division Festivals in June 2021 & June 2022.

- The opportunity to educate 60 young people, earning them Arts Award qualifications. 

-  Mentor schemes for ten emergent promoters

- Eight freelance job roles & six direct artist commissions

- A programme of year round live events based in the Working Men's Clubs of Wakefield District, developing them as spaces for music and cultural activity.

- All in, that's a full budget of close to £250,000 of which approx 90% will be returned to artists, creatives, freelancers, local businesses outside of Long Division.

And that is just the beginning. Over the two years we'll be looking to continue and expand our ambitious programme of work.


We're not asking for support and offering nothing in return. We see this as a really great opportunity to offer you some exciting and unique opportunities to get involved in our work - and get hold of some really cool merch! 

Every pledge at any level will be entered into a prize draw with three prizes; 

1) A golden lanyard offering lifetime entry to every Long Division Festival and affiliated event for you and one guest. 

2) £70 of vouchers from Wah Wah Records.

3) £30 of vouchers from Wah Wah Records.

You'll be entered into the draw for every pledge you make (get three rewards, your name will be entered three times).

What if we don't raise the £6000?

If the Crowdfunder is unsuccessful, we'll be in a position where we can't pay our Director or other staff we're trying to support through Covid-19, or account for the other sunk costs from Jan - March 2020. We'll essentially cease to exist as an operating organisation. 

Any continuation would have to explore clawing back 2020s sunk costs from future festivals. Compared to many other organisations, £6000 is a very small amount. By way of a comparison, most businesses with premises were at least entitled to a £10,000 grant from the government. But for us, it will give us the lifeline we need to get to 2021. 

What if we DO raise the £6000?

That will be amazing! We will then look to stretch our target to £10,000 to help us really invest in the future of the organisation but most importantly we'll set up a fund designed to support grassroots promoters and ensure they return to providing our city with live events. These funds may help with marketing, tech costs, artist costs - whatever they need to ensure live music returns with a bang!

Thank you...

... for giving your time to reading this far. We hope you can support us, and in turn live music and events, artists and everyone that makes a difference. 

Dean & Team Long Division


This project offers rewards in return for your donation. Please select a reward below.

£15 or more

63 of 65 claimed

Enamel Long Division Supporters Badge

A brand new celebratory enamel pin badge, created by original Long Division designer CopyPasteRepeat, this is the item to both celebrate ten years of Long Division and the exciting future ahead. Cast in bronze and presented on a branded cardboard backer. Includes entry into our prize draw.

£10 or more

Basic Support

A simple level of support to help us achieve our goal - thank you! Includes entry into our prize draw to win lifetime entry to Long Division Festival and all other events.

£15 or more

12 of 25 claimed

A Postcard From Long Division

A specially designed Postcard from the performer of your choice appearing at Long Division 2021. They will write the postcard during the festival and it will then be posted out to you. Feel free to request any particular messages, ask questions or purchase this reward as a gift for someone else! Includes entry into our prize draw.

£15 or more

12 of 25 claimed

2021 Calender

Damn this cursed year! Instead, let's look ahead to 2021. An A4 calender featuring classic shots from every Long Division Festival. Get those 2021 festival dates in your diary!

£20 or more

9 of 20 claimed

Zine Chordbook

Specially compiled for this Crowdfunder campaign, the zine chordbook compiles the chords and lyrics of a number of all time favourite Long Division artists, each contributing a song. Beautifully presented, it's a great way to learn to play some amazing songs and celebrate the heritage of the festival. Includes entry into our prize draw.

£25 or more

26 of 30 claimed

Vinyl Bundle

Copies of our 2019 and 2020 vinyl compilations (the latter yet to be released), each containing excellent emerging artists, including Broken Chanter, Mi Mye, Alessi's Ark, Living Body, Imperial Wax, Hello Cosmos, Seckar, Mayshe Mayshe, One Day After School, Diguises, Cowgirl, Priestgate, Lemon Drink, Life Model, Mt.Doubt, HerTiltedMoons, In The Morning Light, Bunkerpop, Macroscope and State Of Georgia. Includes entry into our prize draw.

£40 or more

17 of 100 claimed

2021 Festival Ticket - Crowdfunder Special

Full entry to Long Division Festival on June 5th + a special supporters only event on the Friday night. Location & Artists TBA. Includes entry into our prize draw.

£100 or more

A Big Thank You

We know some people just want to say thank you without a big fuss. £100 is a hugely generous donation that we'll put to great use. Simple as that - thank you.

£300 or more

0 of 4 claimed

Business Support - Full Page Programme Ad

Take a full page in our 2021 Official Programme, available to all who attend Long Division for free. Also includes 4 guest passes for the festival.

£400 or more

0 of 1 claimed

Vinyl Lovers Dream Package

A very special package for the vinyl lover - a brand new Audio Technica Belt Drive Turntable (AT-LPW30TK), a set of Bluetooth Headphones (ATH-M50XBT) and copies of all five Long Division vinyls (2 compilations, 3 live albums). Includes delivery in the UK

£500 or more

0 of 5 claimed

Fund a #YoungTeam young person

Our education programme #YoungTeam is focused on young people in Wakefield aged 16-17. The 4 month programme earns the young person a Silver Level Arts Award (equivalent to a GCSE) in DIY Events promotion. It costs us around £500 to put a young person through the programme - any funds from this reward will go directly to ensuring more young people can complete it. We will happily reference you as a supporter of the programme publicly, if you wish

£1,000 or more

1 of 2 claimed

Official Festival Sponsor

An official sponsor of Long Division 2021, which will include your business logo on all relevant promotional materials, inclusion in the official programme + 4 guest passes for you and your business. More bespoke arrangements are possible - drop us an email.

£2,500 or more

0 of 2 claimed

Back Garden Long Division

We'll bring Long Division to your back garden! Or appropriate outdoor space. We'll work with you to book artists (up to a cost of £500), DJ, provide technical equipment and staff and brand-up a poster. We cannot provide a bar. It will be your responsibility to ensure the location is suitable for loud music and any licencing / permits required. Max event duration 8 hours from load in to load out. Must take place prior to 30/9/21.

£5,000 or more

0 of 1 claimed

Name Our Main Stage

Literally anything you want... Stagey McStageFace being the obvious choice. As long as it's not offensive, you go for it! Will be named as such in all our promotional material, programmes etc. Will include 10 guest passes for you and your friends, your own main stage drinks rider and a place in Long Division history.

£15 or more

30 of 30 claimed

Flapjack & Pin Badges

The classic! The legendary homemade flapjack made by Pat Freeman, mum of festival founder Dean. Delivered to your house in a handmade box, alongside a pack of official LD Pin Badges. Includes entry into our prize draw.

£75 or more

1 of 1 claimed

Join Knuckle

A one-off chance to join one of the all time great Long Division bands for the day. Get an artist pass for the day, join them at the venue, share their rider and then get up on stage to play a song with them. Drums, bass, guitar, vocals - your choice! You'll need to make yourself available for a rehearsal prior to the event on June 5th. The band can help you learn parts and you can pick which song you want to appear on from their setlist.

£75 or more

1 of 1 claimed

Join Knuckle

A chance to join one of the all time great Long Division bands for the day. Get an artist pass for the day, join them at the venue, share their rider and then get up on stage to play a song with them. Drums, bass, guitar (not vocals) - your choice! You'll need to make yourself available for a rehearsal prior to the event on June 5th. The band can help you learn parts and you can pick which song you want to appear on from their setlist.

£200 or more

5 of 5 claimed

Superfan Ticket

For two people - full entry to Long Division 2021 on June 5th + the supporters event on Friday night + another weekend events + hotel rooms (twin or double) for Friday and Saturday nights with a little in-room thank you rider! Includes entry into our prize draw.

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