LIA THE AGENCY

Aim

To help launch the site and create content for its brand LIA FOOTBALL. Join the journey to see the stories, from football, made beautiful.

Example of the 15 second Reward done by LIA THE AGENCY for a seamoss brand. 

Rewards Explained 

Here is a clear breakdown of what you will get for the £60 & £200 Rewards. 

So what are you trying to achieve with this crowdfunder?

I am trying to raise 5k to be able to launch my website, trademark and license the two company names and logos, buy the audio equipment for the running of the football website and pay off a year's maintenance and SEO. This will allow me to go live from the end of March, start pitching for projects to raise more capital for the business and share the amazing stories from the football world and lastly, help businesses amplify their messages through the power of motion graphics.

What is LIA THE AGENCY?

LIA THE AGENCY is a motion design company that creates beautiful moving graphics for different platforms and mediums. Its distinctive focus is making your story, told beautifully in a cinematic fashion. This could be a website opener video, a brand product reveal social media content, film or tv trailer, documentary graphics, Linkedin content, seasonal ads, Marketing campaigns, animated posters, podcast or youtube thumbnails, music visualisers and so much more. Your story can be transformed into a moving animation, just give us the reference and we go from there! 

Founded by Michael Okorodudu, it operates as an individual enterprise unless a project is large in scale and other motion graphic artists and sound designers are drafted in when necessary. 

So what is LIA FOOTBALL?

LIA FOOTBALL is the brand under LIA THE AGENCY, a brand specifically focusing on stories from the world of football. It is a blog which includes articles assisted with audio and video content, exploring the narrative and fictional side of the game. More storytelling, less data, more prose, less boredom and a focus on making football stories a joy to read. LIA THE AGENCY works to produce the writing and visual content for the site and again operates on an individual basis but as the site gets bigger, will move on to have more contributors.

Talk to us, what's your story and what gives you the expertise to run this business?

The business encompasses four major ingredients. 

Designing, Marketing, Storytelling & Branding. 

Storytelling: Good writing is the cornerstone of all effective communication. Without a well-crafted message, story or narrative, the desired effect of persuasion and interest falls flat on the intended audience. After four years of studying a joint bachelor's in English Language & Marketing, I became embroiled in the world of authors, essayists, writers and storytellers. Studying the masters, absorbing the power of words and sentences and finding my voice allowed me to go where I can put my skills to good use. The first step was the world of Sports Marketing.  

Marketing: Only 2 months proceeded until I landed my first job outside of University, working for a Sports Marketing agency in Central London. There it became less of a laborious tour of my interests in writing, but a pressurised chamber of results and deals, all predicated on your ability to convince, persuade and effectively package your message to 100s of companies. Studying allowed me to write. Now I had to speak. University harnessed my voice and tone, Project 11 moulded me to articulate successful pitches. The marketing was the arduous process of understanding why people spend money, what companies are looking for and how our firm ( which offers LED around stadiums of your brand's message e.g Mastercard) is exactly what you're looking for. Finding the company, finding the angle, researching the company's previous campaigns, and creating a timeline of phone calls, emails, presentations, zoom meetings and eventual agreements. There wasn't a stone unturned in my years there as a marketing agent. 

Designing: During these years working at the agency I adopted a huge belief in the idea of independence and an eye for going solo. A lot of driven characters roamed our offices but a few, in particular, left a lasting effect, one, in importantly, was the Branding Director of ABB Formula E. " For 5 years, before your 30, just focus on one thing, one project, no trips, no unnecessary debt, no car, no nothing " was his mantra to the floor. Weekly, but in different words. As impossible as it was to stick to that, I worked under him and knew I had the capabilities of running something akin to my job, but closer to my heart and more aligned with my knowledge. I have been involved in football my whole life. Studied it before uni, played it, coached within it, taught children for 10 years and written about it. I just needed a way to package it aesthetically in the media world. In my second year there, I would leave the office around 9 PM every Friday as I would start work late, late because I was in Soho for 3 hours in the morning learning illustration. It was the start of my need to understand how design works. I wanted more knowledge, the presentation was important and I wanted to mirror what the great design studios would do for sports media companies. I managed to find a Motion design masters course online, a designer of 20 years who worked with them all from Disney to Pixar, to Xbox to Garmin. A titan in his field. And after spending around £9,000 on extra studies all alongside having a full-time job: I finally completed the course and could label myself as a professional motion designer.  

Branding: And here is the final component. The one that ties it all together. It was not enough to just have these skills, "okay I can design but so what" "okay you write well, but so do many others" "what is it that sets you apart and makes your business unique?" and the answer to that comes from strong brand identification. Every business must have a solution to solve within its marketplace. What is the factor that makes people offer you business and pay for your service? My combination of effective designing, whilst focusing primarily on creating an agency which works on providing motion graphics, not just motion graphics that look good, but motion graphics that last with you. 

" Make motion that is emotional " Danny Yount - 2017

I have a voice which speaks through the language of the visual medium. This same voice is within the visual medium of motion graphics but only presented in the most cinematics of tones and gravitas. The work feels grand, it presents itself as more than it is. That's the "wow ". But here is the foundation.  This same visual medium of motion graphics is steeped and married with my decade of studying storytelling, writing and effective communication all in addition to my focus on making football content that you would not see on the BBC or Sky or the Athletic. It's taken almost 10 years. But this is the culmination of my experiences which have formed today 

                                  LIA THE AGENCY & LIA FOOTBALL. 

Any enquiries please contact me on @[email protected]

This project successfully funded on 8th March 2023