LEANIER - An App for smarter habits to live leaner

Aim: LEANIER isn’t just another productivity app it’s your smart, supportive sidekick for doing less better, saving time and money.

What’s LEANIER?

LEANIER isn’t a “do more” productivity app. It’s your smart, supportive sidekick that helps you do less, better.

Whether you’re trying to reclaim your time, reset your routines, or reduce the noise in your mind and home, LEANIER meets you where you are, then nudges you gently forward. Through habit tracking, smart prompts, and powerful personal insights, it helps you build leaner habits that last.

It’s practical. It’s powerful. It’s personal. And we want you on our journey to bring this to life.

What you will gain using the Leanier App:

Mental clarity
✔️ Less stress, less overwhelm
✔️ More focus and emotional balance

A simplified lifestyle
✔️ Declutter your space both physically and digitally
✔️ Streamlined routines and decision-making

Intentional spending
✔️ Spend mindfully, save effortlessly
✔️ Learn the difference between needs and wants

Better time management
✔️ Prioritise what truly matters
✔️ Fewer distractions, more presence

Healthier habits
✔️ Build sustainable routines
✔️ Stay consistent without burnout

Digital mindfulness
✔️ Cut down screen time
✔️ Reconnect with your attention and the real world

Purposeful living
✔️ Set clearer goals, live by your values
✔️ Make more meaningful choices every day

Be part of our supportive community
✔️ Connect with others in our Leanier community
✔️ Share ideas, experiences, and wins

LEANIER isn’t just about saving time, money, or energy, it’s about living with intention. We’re building an app that empowers users to reduce overwhelm while also reducing their impact on the planet.

By making small, conscious changes in the way we shop, eat, manage our homes and use resources, we can create leaner habits that lead to a healthier lifestyle and a healthier Earth.

💚 The stats speak for themselves:

• The average UK household wastes £700 worth of food every year.  That’s an eye watering 4.5 million tonnes of edible food.
• Overconsumption and fast living are fuelling the climate crisis . If everyone lived like the average Brit, we’d need 2.6 planets to support us.
• The fashion industry alone emits more CO₂ than aviation and shipping combined, much of it driven by impulsive habits.
• The average person loses 4–6 hours a day to time-wasting activities like mindless phone use, social media scrolling, constant notifications, and indecision. 

Without clear boundaries or habits, time drains away in small, unnoticed chunks.

LEANIER is here to change that.

We’re designing features that encourage and teach better choices, like mindful consumption, leaner routines, and sustainable swaps without guilt, overwhelm, or pressure. Just simple steps that stick and help you to take control of your time.

The app will cover 4 areas: Food & Fitness, Lean Sustainability, Personal Organisation & Motivation and Your Home.

Let's share some of the features of Leanier which will be released gradually over the next 18–24 months as part of our ongoing development roadmap. 

Some of the Time Management (TM) features operate behind the scenes and are not visible as standalone screens or tools. These are seamlessly integrated into the overall app experience to support functionality without requiring direct user interaction. All features are designed to work together as part of a connected system, rather than as isolated elements.

Bottleneck Radar™️ - You will start here with diagnostic questions reviewing where you are and receiving tailored recommendations. You will see where your wasting time/resources across Leanier’s four areas.

SmartFlow™️ -  Your calendar, notes & dashboard provides a centralised space for organising tasks.  This is the backbone of task automation, with AI-driven reordering, reminders, and suggestions for the most efficient workflow.

LeanLoops™️ - Your habits tracker to assist you with home routines, daily plans, and refine your personal habits, whether in fitness, mindset, sustainability, or home routines.

Lean Green™️ - The Lean Sustainability Dashboard covers eco-friendly routines. Use our gamified leaderboard where you can track your sustainability efforts in categories like energy savings, meal planning, and clutter reduction.

ClutterClear™️ - Here we cover decluttering and organisation of all including non-physical aspects of your life. You will score points to encourage continuous improvement.

Why Crowdfunding?

We have self-funded LEANIER to this point, the App is under construction already and now we need your help. Because it’s time to take this from prototype to powerhouse and we can’t do it alone. 

We need your help to: 

• Build the additional tech that makes it beautifully functional and intuitive
• Develop diagnostic tools to personalise every user’s journey
• Integrate smart behaviour nudges based on proven Lean principles
• Partner with ethical, purpose-led brands
• Spread the Leanier message to those who need it most

EVERYONE WHO SHARES THIS PAGE AND USES  #LEANIERCROWDFUNDER WILL BE ENTERED INTO A PRIZE DRAW. THIS WILL BE DRAWN AT THE END OF THE CAMPAIGN AND YOU COULD WIN £100 OF HIGH STREET VOUCHERS! EACH SHARE IS AN ENTRY INTO THE DRAW - USE THE HASHTAG ON YOUR CHOSEN SOCIAL MEDIA PLATFORM AND TAG US.

Where your support for this campaign goes:

💻 Smart tech & additional app development
🧠 Personalised diagnostics for sustainable change
🌍 Purpose-led brand partnerships
📢 Marketing to build a values-first community

Your pledge isn’t just funding an app. It’s funding a movement which you can be part of. One that helps people everywhere live lighter, with more clarity, more time, and more ease.

Our mission: Let’s Build LEANIER, Together

Because life shouldn’t be about doing more. It should be about doing what matters- better.

Back LEANIER today and be part of a new way of living: smarter, simpler, and so much more sustainable. We want to empower our users to lead their lives with the safe guarding of our planet in mind. 🌍 

🌱 Back us today and help build a tool that supports your lifestyle and the planet.

Who is the app for?

We have done our research and we have 3 distinct target groups we think will fInd this app useful.

Students aged 18-24 - This app will help to navigate the challenges of moving away from home.

Female Professionals 35-55 - Women who are concerned about their carbon footprint and want to save time, money and are keen adopters of self development

Lean Professionals - There are thousands of people who work in industry who have adopted the lean principles in the workplace. We want to encourage them to bring these ideals into their everyday life.

In addtion this app will help anyone who prides themselves on being naturally lean and who want to further raise the bar. 

Our timeline

Our app is currently in phase one of its production and we hope to have an MVP by Autumn of 2025

Our full launch is planned in March 2026 and then additional features will be added in three additional phases as the next stage of development relies on user feedback.  

Let's explain our rewards

As a thank-you for supporting us, we’ve got some exciting rewards lined up!

The LeanPac system, created by Michelle, was designed to solve the challenges of overpacking and make travel smarter and more streamlined. We're excited to include these clever travel companions in our reward programme, so you can experience the freedom of travelling lighter and better. This is very much part of the Leanier Principles! This is the first edition of LeanPac, designed for early adopters and those who appreciate innovation in its earliest form just like our Leanier community. As with any new product, there may be small refinements ahead, but your feedback and support will help shape its future. We’re excited to offer you a unique opportunity to be part of something fresh, functional, and evolving from the ground up. You can read and view the LeanPac in more detail here.

The LeanPac reward are only available for UK residents and can only be shipped to an address in the UK.

Tickets to our Launch Event and Sponsorship Packages 

You’ll have the chance to grab exclusive tickets to our 2026 launch event a celebration not to be missed. For business owners, we’re offering tailored sponsorship packages designed to elevate your brand while aligning with a movement that’s all about purpose and impact.

Every reward tier includes early access to the Leanier app, giving you a front-row seat to a smarter, leaner way of living.

Whether you're looking to connect, promote your business, or simply be part of something fresh and meaningful, this is a unique networking opportunity with real visibility.

Enjoy networking and promotion opportunity for your business.  This is our way of saying thank you for your support. 

Meet the Team Behind LEANIER

We’re not your typical tech founders, and that’s exactly the point. We’re real people building a real solution for everyday life. Together, we’re on a mission to make life feel a little lighter, leaner, and more intentional. We are all passionate about living a lifestyle that reduces the impact on our planet. 

Michelle – Founder & Your Leanier Life Guide

I’m Michelle, a lifelong Lean practitioner with over two decades of experience helping people rethink how they use time, energy, space, food, and focus.
I began by applying Lean Thinking in high-pressure industries, then made a bold shift, taking those same principles and making them work for real people in real homes. From decluttering chaotic cupboards to streamlining family routines, I’ve seen first-hand how Lean transforms lives. I’m not a big-tech founder in a hoodie. I’m a midlife woman with lived experience of burnout, overwhelm and the constant pressure to “do more.” I’ve seen the transformative impact of Lean thinking in homes, businesses and lives and now I want to bring that power to the palm of your hand.

Now, I’m turning that experience into LEANIER a supportive, practical app designed to make better habits stick. This is my passion, my purpose, and the project I’ve bootstrapped every step of the way… until now.

Debbie – Marketing Strategist & Entrepreneur

I’m Debbie , a business founder, mentor and growth strategist since 1998. I’ve built multiple successful ventures and helped hundreds of others scale their business with clarity and purpose.
When I met Michelle, I immediately felt the energy and potential behind her idea. LEANIER isn’t just another app, it’s a cultural shift and a movement. It answers the growing need for simplicity in a world overloaded with “more.” I’m here to make sure that message reaches the right people, in the right way, at the right time, especially the next generation who are craving practical, sustainable change. With a network of more than 100,000 people I want to spread the word about the difference this app can make.

Jordan – Gen Z Strategist & Trend Researcher

I’m Jordan — the voice of Gen Z on the LEANIER team. My background is in digital trends, sustainability, fashion and youth culture. I joined the LEANIER team because I care deeply about creating solutions that help my generation live more consciously.
We’re juggling burnout, information overload, and economic pressure. LEANIER speaks directly to those challenges, empowering people to live better by doing less. It’s not about hustle culture or toxic productivity. It’s about smart choices, healthy boundaries, and saving time and money in ways that actually work.

Funding method

Keep what you raise – this project will receive all pledges made by 31st July 2025 at 11:00pm