Club Soda: A place to drink mindfully & live well

After seven highly successful years, and with ten festivals and one pop-up shop under our belt, Club Soda is ready to open a permanent home for mindful drinking in London. And you can be part of making it happen.

Club Soda is uniquely placed to create a space beyond selling drinks. Opening a permanent venue isn't just about offering choice. We know that alcohol-free options can help people change their drinking.

When we opened our first pop-up off-licence in December 2021 in central London, we were blown away by the reception we received. We planned to be open for just seven weeks, but popular demand meant we stayed open for two more months until the end of March. It created a media storm.

From the moment we closed, we've been working hard to open a new space on a permanent basis. And we're excited to have secured a brilliant venue on London's Drury Lane that we are repurposing as a low and no alcohol tasting room, shop and bar.

We are looking to raise £25,000 from this crowdfunding campaign to fit out our new home, train our incoming staff and create a welcoming space for mindful drinkers. You can continue Club Soda’s incredible momentum by helping us open our tasting room, shop and bar. With your support, we will be ready to welcome you when we open in November.

What is Club Soda?

From the start, Club Soda has been a movement. We bring people together to drink more mindfully and live well. With the power of our ever-growing community behind us, we are on the verge of something really exciting.

Our new permanent home will be London’s leading venue to sample alcohol-free drinks and discover the world of mindful drinking.

Club Soda has years of experience in helping people find the perfect alcohol-free drink by curating the best brands into one point of discovery, whether at festivals, in shops or online. And we celebrate the venues that have an excellent low and no offer.

Each year, Club Soda reaches hundreds of thousands of people worldwide, and we love collaborating with others to show there is another way to be social. Our festivals in London, Brighton and Glasgow have attracted over 10,000 people in a weekend.

And this is just the beginning…

Why a tasting room and bar, and why now?

Our alcohol-free off-licence was truly special. We loved offering our customers a chance to try before they buy, and our workshops and masterclasses for venues, retailers and customers were a hit. It was our home, a space that allowed us to share all aspects of mindful drinking.

Opening a tasting room and bar goes even further. It puts choice and education right at the heart of your shopping experience, creating a space where you can spend time with friends alcohol-free. If you want to discover something new, be surprised by low and no alcohol drinks and find a new favourite, Club Soda is the place to be.

A place for everyone

The new tasting room and bar will be a permanent fixture on London's Drury Lane, creating an opportunity to try alcohol-free drinks and be guided by our mindful drinking experts. These experts will be on hand to help you find the best low and no offer for you.

The tasting room and bar will also have space for events, workshops and masterclasses, and private tasting sessions so that you can pick your alcohol-free range for every occasion. Socialising alcohol-free is an amazing way to build connections too.

It’s not just an energetic, inspiring and creative space. It could be life-changing.

Why are we doing this?

Our founder Laura started Club Soda after quitting drinking ten years ago. Back then, she could never have imagined that there would finally be equality of choice and experience for people not drinking alcohol. She has watched the low and no drinks space grow, helping nurture it by making a case for low and no drinks in pubs and bars, building training programmes for venues and campaigning for the government to support the sector.

Help us open this year

This crowdfunding campaign helps us fit out our new space as a tasting room, shop and bar. The money will also support training for our new staff team, so on day one, they are ready to guide you through all the best alcohol-free options and alternatives.

Club Soda is proud to be a B Corp™, and making a positive social impact is at the heart of everything we do. Our customers and members are the priority in every decision we make. This shop is happening because we know you want to find, taste and buy drinks to help you drink more mindfully - and that is at the core of everything we do.