Jhumka 47

Aim

The aim is to revive the slowing dying Jhumka industry in the UK, through creatively using western materials.

Jhumka 47 is an Indo-Pakistani jhumka brand that will bridge the gap between Indians and Pakistani living in the UK.

Jhumka’s are bells shaped earrings, traditional to India and
Pakistan. Despite them being two different country with different traditions and religions, jhumka’s hold a sacred value for both.

But unfortunately, these factors have significantly impacted the demand for jhumka’s in UK. 

Jhumka’s are expensive
Availability is limited
Heavy to wear
Limited to 3-4 colours

To solve the following issues, 47 will be using Acrylic as the main material of choice to manufacture the Jhumka's. The reason being, Acrylic is: 

Lightweight
Inexpensive
Durable
Extensive colour range

47’s mission is to provide responsibly produced beautiful statement Jhumka’s. Our products will be a fusion of traditional Indo-Pakistani patterns and western materials/techniques. 47 will be an embodiment of creativity and craftsmanship, that will provide high quality Acrylic Jhumka’s. 

This project closed unsuccessfully on 14th July 2021