Always on
This project successfully funded on 4th December 2025, you can still support them with a donation.
Invest in The Movement Studio!
London, Greater London, United Kingdom
Aim
Raising funds to create a teacher training school, subsidised community classes for all and essential building updates for both studios.
Our mission is simple but powerful:
Movement done well, in beautiful, inclusive spaces!
The Movement Studio is an independent business based in North London offering Pilates, Yoga, Dance, and Fitness classes, complete with treatment rooms and cafés.
Founded by two women (and friends), the studios are known for high-quality movement classes, with premium equipment, all set in welcoming, warm and nature-inspired environments.
Having grown organically over the past 9 years, we are now seeking investment to:
- Create a Teacher Training Pilates programme.
- Subsidised Community Classes – Offer low-cost subsidised sessions and become a hub for pre & post-natal women, children, the elderly, and people dealing with pain, stress, or injury.
- Make much-needed improvements to both studio buildings.
- Strengthen the growth of our newly opened second studio in Tufnell Park.
Our Story!
We, Gabrielle Boyd Heatly and Kami Chavdarova, set up our first studio in 2016, with no investment.
We first met during our Pilates training in 2011 with Alan Herdman, a respected elder in the Pilates industry, and continued to train further together in Classical Pilates.
Subsequently, we went on to work together in various studios, gaining invaluable experience in both teaching and the business side of the wellness industry.
- Gabrielle began her movement journey through training at the Rambert School of Ballet and Contemporary Dance, and subsequently as a professional dancer. Her first-class training and attention to detail mean that she always strives for excellence and intelligence in her Pilates teaching. She also strongly believes that learning is easier when joy is involved and instills this ethos in the culture of The Movement Studio!
- Kami moved to London about 20 years ago from North Macedonia, a small country in the Balkans, with a dream of building something from the ground up. After University, she continued to train in the rigorous classical Pilates program at The Pilates Center, Colorado. She believes that when people start with the basics and they feel supported, they can grow strong and confident not only in how they move but in themselves.
With a lot of passion, hard work—and a few babies along the way—we’ve gradually grown the business into two thriving studios with ambitious plans for more!
We still remember teaching our very first class together—nervous, excited, and determined to make people feel seen, safe, and stronger in their own bodies. That feeling still drives us every day.
Many of our very first clients are still with us, and it’s their energy and belief that continue to inspire our growth.
Through thoughtful decision-making and a strong commitment to quality teaching, we’ve grown steadily—expanding our reach and building a loyal client base.
Now, we’re ready to take the next step—but we want to do it with you.
This crowdfund gives our members and supporters a chance to be part of something truly special—a community-driven wellness movement, shaped by the people who helped build it.
We’d love for you to be part of our next chapter!
Our campaign & why it matters
We’re incredibly proud of what we’ve built so far - thanks to a talented team of teachers and boundlessly friendly front-of-house - and we've learned a lot, including as admin support, project managers, handywomen, and plumbers, all while teaching a lot of classes!
Now, as we expand into our second studio, we want to let more people experience the positive effects of a local, holistic movement studio.
One that prioritises good alignment, high-quality classes, thoughtfully designed spaces, and a culture of kindness and welcome.
But we need your help to achieve our goals.
What we need and what your contribution will help us to achieve
We’re aiming to raise £100,000.
With your investment, you’ll be helping solidify the foundations of our second studio and lay the groundwork for future spaces.
Together, we can make this kind of movement more accessible and bring wellness into more people’s lives.
Here’s how your contribution will be used:
Teacher Training Pilates School – Create a new generation of highly skilled Pilates instructors, build a stronger team, and provide opportunities to new teachers across the wellness community. This will also build a new revenue stream to help sustain and grow the business long-term.
Sprung Dance Floor – Improve the quality of our dance and movement classes with a professional-standard sprung floor.
Subsidised Community Classes – Offer lower-cost subsidised sessions for children, the elderly, and people dealing with pain, stress, or injury.
Building Maintenance and Improvements - Updating and refreshing the Highbury building and finishing the work in Tufnell Park (including adding a new toilet in the cafe area)!
Perks for Your Support
In return for backing our project, we’re offering real value in the form of memberships, classes, and perks you can use in our studios:
Invest £50
- 1 Big Group Class in Yoga/Dance/Fitness/Pilates Mat
- 1 Free Juice
Value: £17
Invest £100
- 1 Pilates Equipment Group Class
- 1 Free Juice
Value: £36
Invest £250
- 5 Pilates Equipment Classes
- 5 Free Juices
Value: £150
Invest £500
- 10 Pilates Equipment Classes
- 5 Free Juices
Value: £365
Invest £1,000
- 2-Month GOLD Unlimited Group Class Membership
- 5 Free Juices
Value: £620
Invest £5,000
- 1-Year GOLD Unlimited Group Class Membership
- 5 One-to-One Pilates Equipment Classes
- 5 Free Juices
Value: £4,020
Invest £10,000
- 2-Year GOLD Unlimited Group Class Membership
- 5 One-to-One Pilates Equipment Classes
Value: £8,040
Invest £20,000
- 5-Year GOLD Unlimited Membership
- 10 One-to-One Pilates Equipment Classes
Value: £17,940
Invest £50,000
- Lifetime GOLD Membership OR Two One-to-One Pilates classes Pilates per week
- Free juice and coffee with every visit—for life
(This can’t be bought—it’s only available through this campaign!)
Just want to invest without the perk?
Invest what you want - whatever amount, just to give support!
If we don’t reach our full goal...Every contribution counts.
If we don’t hit our £100k target, your support will still make a real difference. The journey toward our goals may just take a little longer—but it will continue.
More About Our Studio Ethos:
We’ve worked in countless studios across London—and while each had something to offer, we also felt something was missing.
We dreamed of a space that felt unpretentious, actively welcoming, beautifully designed, and grounded in real, quality movement. A place you’d want to stay for a chat, a class, or a cup of tea. A movement community club, not a private members' club.
That’s what we’ve built—and with your help, we can bring it to even more people.
- Alignment and mindful movement are at the heart of every class.
- Everyone—regardless of age, background, or ability—is made to feel welcome.
- Friendly, knowledgeable staff greet you by name.
- Community thrives in the café, the treatment rooms, and the studio spaces.
We’re more than a fitness studio. We’re a growing movement—with heart, soul, and community at its core.
Why You Can Trust Us:
Our first studio in Highbury has been a proven success—built slowly, carefully, and with love. It continues to thrive, and its loyal community is proof of our model.
Now, as we build our second home in Tufnell Park, we’re hearing the same excitement, appreciation, and loyalty that tell us we’re on the right path.
5-Star Google Review – Rose Maria, Tufnell Park“This is a beautiful, spacious studio. The staff are so welcoming, and the instructors are so strong. Great addition to the area.”
Risks & Challenges:
Like any small business, especially in the fitness and wellness space, we face rising costs and a fast-changing market. But what sets us apart is:
- Over a decade of industry experience
- A solid business model that has already proven its success
- A passionate and resilient team
- A clear vision, brand, and mission
- A loyal and growing client base
We’ve already done the hard bit—building two studios from scratch. This crowdfund is about taking the next step, faster and stronger, with your support.
Other Ways You Can Help:
Can’t contribute right now? That’s okay!
You can still make a difference by:
- Sharing our campaign with your friends, family, and networks
- Posting on social media
- Telling someone who’d love what we do
The more people who know about this campaign, the better chance we have of growing our movement studio family.
Creator responsible for this project: The Movement Studio LTD doing business as The Movement Studio LTD.
Funding method
Keep what you raise – this project will receive all pledges made