Today, we live in an Information Age. Our brain is now brawn. We crave being alert, being ‘switched on’, being in ‘flow state’, because that’s how we get things done. And people are willing to pay to get that feeling.
The problem is that the currency we pay in is not just monetary. It is often combined with poor health or ineffective results. Your normal cup of Joe might wake you up in the morning, but for the rest of the day, you feel awful, with crashes, shakes, anxiety, and stomachaches.
There has not been a one-stop solution providing focused, prolonged energy that supports mental and physical wellbeing.
Introducing Impact Coffee, the UK’s first functional cold brew coffee.
We’re a vegan, naturally-sweetened cold brew coffee drink infused with nootropics to give you the mind, body and energy to make an impact.
We teamed up with food scientists and developers to create a drink that not only tastes amazing, but gives you functional energy: focused, long-lasting endurance that helps you get more done, while also supporting your mental and physical wellbeing.
Impact Coffee was born out of wanting to do more in life but not having the tools to make it happen.
I'm Yusuf Amanullah, founder of Impact Coffee, and I currently work in finance. With finance comes long hours, and with long hours comes lots of coffee. But I was tired of shaking and sweating throughout the day, feeling nauseous from the acidity of coffee, and exhausted at the end of the day with all my energy spent. Every day I felt like this, felt like another day that I couldn’t perform at my job, work on my passions, and become the best version of myself.
When the pandemic hit, I decided that I would create a coffee that would ‘work for me’, and make me feel the way I wanted, without compromising on my physical or mental wellbeing. Throughout my journey of creating Impact, I have spoken to so many people who feel the same way. After drinking multiple cups of coffee a day, the side effects of anxiety, crashes and stomachaches become too much.
As such, we designed Impact Coffee with three guiding principles:
- Health, as everything starts with your mental and physical wellbeing, and so we’ve chosen the brewing techniques and nootropics to help support that.
- Energy, as we are sick and tired of the 20-minute bursts of energy followed by hours-long slumps.
- Focus, because people don’t just want to feel hyper. They want their energy to go towards something meaningful, have a purpose. Energy is only good if it’s focused.
What are nootropics?
Nootropics are supplements known to improve cognitive function, particularly memory, creativity, or motivation.
With our nootropic ingredients, we have an incredible, all-rounded blend that helps people feel ‘in the zone’, whether they’re working out in the gym, studying for that crucial exam, or creating a pitch for their next big idea.
How it works
Caffeine is a great energy boost, but the hot water from your normal cup of coffee increases the acidity and bitterness while also killing off the antioxidants of coffee beans. Cold brew is the perfect solution to that, keeping acidity low, retaining antioxidants, and tasting better. So you keep the energy without having to deal with stomach troubles.
On top of that, we’ve used three nootropics to really enhance our coffee and provide cognitive benefits:
- Ashwagandha, an ancient herb used in Ayurvedic medicine to increase energy levels, relieve stress and improve concentration. It is also known to boost testosterone, leading to better workouts and muscle growth
- Ginkgo Biloba, a herb known to boost memory, fight inflammation and improve blood circulation
- Vitamin B12, which boosts energy and supports the formation of red blood cells.
With these, we’ve mixed Oat M!lk and Stevia to give you a delicious, naturally sweetened, vegan drink with no added sugar.
Long Term Impact
For over a year, we have tested over 15 nootropics, 4 different coffee blends and 31 recipes to create the perfect drink.
With development done, we now need your help. With your pledge, not only will you be getting Impact Coffee at a never-again discounted price, but we’ll be able to carry out our first production run and get Impact Coffee into the hands of thousands of people.
Our goal of £25,000 will help cover our costs of production, packaging, storage and marketing that will give us the initial kickstart we need to be in full swing. More details on the financials are below.
We hope, after being fully funded, that we will be able to release our first batch in August/September of this year. If we raise more than our target, then we have some exciting stretch goals:
- At £50,000, we will work on developing a caramel flavour of Impact Coffee, to be released in Autumn 2022
- At £65,000, we will also work on developing a mocha flavour of Impact Coffee, to be released in 2023
- At £100,000, not only will we release our caramel and mocha coffee flavours, but we will also start development on special nootropic iced teas, to be released in Spring/Summer 2023.
Impact Coffee in the News
Yusuf Amanullah is currently working at JPMorgan. With the long and demanding hours that come from the job and life in general, Yusuf was tired of having to sacrifice his health with every cup of coffee he would drink. While he would feel hyper from conventionally brewed coffee, the sweats, stomachaches and jitters made focusing all the more difficult. After experimenting with different forms of coffee and nootropics to help his coffee ‘work for him’, Impact Coffee was born.
Tastehead is a leading food development agency that has been working with us since day one on this project. Throughout the development of Impact Coffee, the Tastehead team has worked tirelessly to help us research and source nootropics, and combine them together to create a delicious coffee drink. An award-winning agency, Tastehead has worked previously with the likes of Union Coffee, Heinz and Pringles.
The Z Link
The Z Link is a new social media marketing business led by Gen Z, also known as the iGeneration. Immersed in digital culture from a very young age, they have helped us grow our brand awareness and engage with our community. The Z Link is led by Erifili Gounari, a Forbes 30 Under 30 honouree for Greece.
CRL is a UK-based manufacturer of ground-breaking retort technology. CRL has developed a new patented system of continuously sterilising or pasteurising food and drinks that delivers significant benefits over current retort technology through its fast and even heating and cooling processes coupled to low unit costs only possible with continuous retorts. With this retort process, CRL offers the highest energy and water-saving of any retort system available in the world today.
Marka Works is an award-winning branding agency specialized in Branding and Packaging. Working with brands and startups worldwide, Marka Works has helped us in designing our brand and packaging to signify what makes us special and unique.
Financials & Timeline
With £25,000 raised, we'll be able to have our first full production runs of a minimum of 10,000 cans. We've created a breakdown of the cost of each can, from ingredient sourcing, to manufacturing and canning, to storage and shipping.
The remainder of what we raise from this campaign will be used primarily for marketing Impact Coffee to get it in as many hands as possible! And, if we reach our stretch goals, we will start recipe development straight away.
We've got it all mapped out on our timeline below.