Hustle Gin - For those who dare greatly..

Aim

Join us on our journey to create a premium gin with our message to "dare greatly", empower, encourage and inspire you to "make it happen"

How it all started...

HUSTLE GIN: "for those who dare greatly..."

We WILL go into production with our Gin regardless of whether we reach our target!

A mother and daughter with a vision to create beautiful Gins, and a message  that shows what's possible through desire,  commitment and determination.   Our love and deep interest in Gin over the years has led us on this amazing journey to create a brand that has an underlying message to inspire, give hope and have courage to follow your heart.

Our purpose and mission is to empower us to rise up to challenges,  be independent, grab life with both hands and run wildly! To know that each and every day is a day where everything is possible. To shine brightly and live a life of choice and freedom.

 As part of this vision, and integral to our branding,  we will be collaborating with people around the world, using their skills helping to not only make our brand message shout out, but to help them too build a future. Our first project is working alongside two amazing young women, Beatriz and Olivia, who are helping women in the Atlas Mountains in Morrocco. These women make beautiful hand made palm baskets and bags that we are having made with our branding. (And a few available in our pledges)! Supporting  less privileged women is vital to our brand.

 We would love for you to be a part of this journey and help us by making a pledge knowing that Hustle is a Gin that stands on its

own for what it represents, and a Gin that will make its mark in more ways than one. 

OUR GIN: A sophisticated Pear and Basil Gin, smooth on the palate and bursting with flavour.  A contemporary fine botanical gin, crafted in the Leicestershire countryside using traditional botanicals and adding a hint of sweet basil and pear making it truly unique.  Crafted in small limited batches in a copper handcrafted pot  fondly named "Gerard" at Union Distillers in Market Harborough by Mark Gamble, Master Distiller.

With the recipe and branding now complete,  (after a lot of gin sampling) we need  your help to start production and be part of this amazing journey.  

Our bottles are glorious!  Here are the proto-types still to be polished and finished - they are going to look amazing! The Navy and gold opaque will be our limited edition for Christmas.  You will find them in the "pledges" section, only 100 of these will be available...

Calm before the storm on World Gin day with 80 gin enthusiasts... (below)

Another 4 recipes to sample!

 OUR BOTANICALS:

Our botanicals include: Piney and wonderful juniper, zesty coriander,  juicy pear, which adds a different and amazing dimension and smoothness,  Orris root, and a hint of sweet basil to remind us of hot lazy summer days, and a few other secret ingredients.  We can't wait to share a classic G & T with you, along with some exciting cocktails...

OUR BRANDING:

Our bottles are yet to be screen printed in Sapphire blue and gold foil so these are just a mock up, the real thing will be quite stunning...!

OUR DISTILLERS:

We are privileged to be working alongside  multiple award winning distiller Union Distilliers,  who have given us immense support in crafting the perfect Gin. Thank you  Mark Gamble and Simon for all your help and patience!  

 OUR HUSTLE TEAM:

We have a wonderful "Hustle" team who have come together and want to work with us to develop our brand as we develop new Gins in the future.

Thanks to the gorgeous Nikkita Palmer for all your patience, ideas and help in getting the branding looking so amazing! 

And huge thank you also to Liz Munro and Adam Green from Ayelle Photography, who have done our amazing crowd funding video (and have also lots of patience),  and who are helping us with our future videos, you guys rock...

We hope you will want to be part of this incredibly exciting journey as we continue to create a brand that not only encompasses our Gin but will develop into other areas with our message.

PLEDGES:

Your pledge and the funds we raise will go towards:

• Production: distillation, blending, bottling, and screen printing
• Packaging & branding
• PR & Marketing

WHAT are the  PLEDGES?    

• Hustle Gin! Your chance to get hold of a bottle (or more) of the first limited edition batch of premium gin bottles! 
• BOM BOM Hustle bags: Our gorgeous bespoke raffia palm bags are made by women in The Atlas Mountains helping provide for their families and we are so proud to be working alongside the company who are making this happen.

Each bag is lovingly made, the pompons hand knotted and dyed in Marrakech tanneries, and hand sewn into the baskets. Every step of the way, Beatriz and Olivia take the time to get to know the women who produce their bags,  and know that they are given the opportunity  to feel confident and independent, with strong values & funky designs while encouraging female empowerment by putting social responsibilty first.

• Exquisite hand made Copa balloon glasses - the perfect way to drink gin, keeping the ice from melting with long stems, and large bowls to fill with Gin and garnish!
• VIP launch party for everyone who pledges a 70 cl bottle of Hustle Gin! (date and venue tbc)
• Corporate and individual Gin tasting events tailored for you... (just enquire)

Not only are we inviting you to get your hands on our first batch of Premium Gin, but all pledges will receive an investment certificate showing your support.  Pledges over £42 will also give you the opportunity to be the  first to know what is happening in the Hustle arena, and a chance to be involved with some of the other projects we are working alongside in the future. You will receive  a monthly newsletter with what we are doing,  seasonal discounts on our Gins in the future, and discounts off events we are hosting. You will be part of our Ambassador club.

So as you can see, we have big goals to build a highly successful global brand!

Over the course of the year we will be reaching out to small businesses particularly those involving working with women and working in areas where people are not so fortunate and using their skills to produce beautiful merchandise to enjoy.

And finally - a percentage of our profits will go to a chosen charity each year, this first 12 months we will be raising money for Mental Health, a subject close to our hearts.

Keep up to date with us on our facebook page as we will be having  many exciting ideas involving competitions, cocktails, and more! We can be found here: www.facebook.com/hustlegin

 Thank you so much, we are incredibly excited!

Philippa and Laura

This project successfully funded on 3rd November 2017