We're still collecting donations
On the 20th November 2020 we'd raised £18,505 with 195 supporters in 85 days. But as every pound matters, we're continuing to collect donations from supporters.
HUG by LAUGH: a sensory product for dementia care
by Jac Fennell in Cardiff, Wales, United Kingdom
Total raised £19,460
raised so far230
supportersHUG is a cuddly sensory therapeutic product with a heartbeat for people affected by dementia. This Crowdfunder will help bring HUG to market
by Jac Fennell in Cardiff, Wales, United Kingdom
New stretch target
Overwhelmed with the support for HUG, we have increased our stretch target to £20,000! With £20,000 we can do so much more...
With the extra money we will be able to develop a bespoke, custom electronics module for HUG.
We will also sponsor another 5 HUGs which will be given, free of charge, to 5 people desperately in need of a HUG who have been recommended to us by Alzheimer's Society. These 5 sponsored HUGs will be in addition to the 5 HUGs we are sponsoring as a result of hitting the £15,000 target.
Will you pledge to help us get to £20,000 and ensure 10 additional sponsored HUGs get to people who really need them? Don't forget you can also buy your own HUG as a reward!
#EverybodyNeedsAHUG
#Tech4Good
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Stretch target of £15,000 achieved 21st September 2020 :)
This is what we said we would do when we hit our £15,000 stretch target...
Although we have raised enough to bring a first-edition HUG to market, personalised music is what really brings HUG to life. An additional £5000 will allow us to explore bluetooth music functionality for HUG, ensuring that HUG can be truly personalised and adapted to suit changing environments.
If we hit our stretch target, we will also sponsor 5 HUGs which will be given, free of charge, to 5 people desperately in need of a HUG who have been recommended to us by Alzheimer's Society.
Everybody needs a HUG!
HUG™ is a playful, interactive therapeutic comforter designed to be cuddled by people living with advanced dementia and those affected by social isolation or living with mental health challenges. It provides the calming sensation of giving and receiving a hug and has been shown to soothe, comfort and reduce anxiety. HUG™ contains electronics that provide a simulated beating heart and the option to play a personalised playlist of music. It has a soft rounded shape to allow people with advanced dementia to sit comfortably upright whilst supported by HUG™. HUG™ was designed with the help of carers, health professionals, technologists and people living with dementia and advice from Alzheimer’s Society.
The first HUG™ prototype had a profound beneficial impact on the person for whom it was designed. The evaluation evidenced positive outcomes for her health and wellbeing that, according to her professional carers and family, could only be attributed to using HUG™. She had no further falls, began to socialise with others and spoke again, her eating improved as did her general health. Despite being on end of life care, she lived happily for a further 9 months after she was given HUG™.
HUG™ on the TV
HUG™ has been the feature of a short film, produced by the BBC. Reporter Colette Hume has been following the development of HUG™. The film shares this journey and the story of Margaret, a resident of Sunrise of Cardiff, and her daughter Alison.
Watch the BBC film of HUG™ here
HUG™ awards
HUG™ is a finalist in the 2020 Tech4Good Awards in the Digital Health category. In 2018 HUG™ was a finalist for the UK Dementia Care Awards for Outstanding Dementia Product of the year. HUG™ was subsequently awarded funding from Welsh Government SMART Expertise (ERDF) to evaluate HUG™ in a research trial with the NHS and care home company Sunrise Senior Living. Early results indicate significant benefits to individual wellbeing.
Meet the HUG™ team
HUG™ was designed by the LAUGH design team: Cathy Treadaway, Jac Fennell and Aidan Taylor. They have formed a spin-out company 'HUG by LAUGH' (www.HUG.world). Cathy and Jac are both experienced product designers and Aidan is an electronics engineer. Their aim is to design a better world using Compassionate Design methods to inform their work.
Research
HUG™ is based on 5 years of academic research into design for dementia by the LAUGH team led by Professor Cathy Treadaway at Cardiff Metropolitan University. This research was funded by AHRC and Welsh Government SMART Expertise ERDF. Further information about the research and publications can be found here www.laughproject.info.
Crowdfunding to bring HUG™ to market
We will use the money raised through crowdfunding to pay for the first manufacturing run of HUG™. This will make HUG™ available to those who desperately want to buy it.
HUG™ has the potential to improve the quality of life of very many people living with dementia, anxiety and depression. Never has there been such an urgent need for a product that can bring the comfort of a hug to people.
Please support us by donating to make this possible.
Rewards
This project offered rewards
£100 or more
HUG early adopter
Pre-order a HUG for yourself or loved one. You'll be the first to receive a first-edition HUG! These HUGs come with heartbeat and a limited edition birth certificate, that can feature a name. What will you call your HUG? Delivery to a UK address only.
£10 or more
friend of HUG
A huge huggable thank you from the HUG team and a mention on our supporters page!
£25 or more
HUG supporter
A thank you for believing in HUG and your name listed on our website as one of our founding supporters... along with an exclusive 5% off a future purchase of HUG when they become available on our online shop!
£50 or more
HUG champion
As a huge thank you'll receive heart-warming stories about the benefits HUG has brought to people. your name listed on our website as one of our founding champions. You'll also receive an exclusive 10% off a future purchase of HUG when they become available on our online shop!
£100 or more
HUG secret giver
Donate a HUG to someone who needs one. We will send a HUG to someone we think would benefit, who have been recommended to us by Alzheimer's Society. As a HUG giver, you will be able to name the HUG. Your chosen name will feature on HUG's birth certificate, sent to it's new owner.
£120 or more
Buy a HUG
Pre-order a HUG for yourself or loved one. These HUGs come with heartbeat and a limited edition birth certificate, that can feature a name. What will you call your HUG? Delivery to a UK address only.
£500 or more
Care home pack - 5 HUGs
Be an early adopter of HUG and receive 5 HUGs! You'll also receive an information booklet with guidance on how to introduce HUGs to your setting, written in collaboration with HUG advocate Jackie Pool, Specialist Occupational Therapist in Dementia Care. Delivery to a UK address only.
£1,000 or more
Care home pack - 10 HUGs and training
Be an early adopter of HUG and receive 10 HUGs! You'll also receive an information booklet with guidance on how to introduce HUGs to your setting, written in collaboration with HUG advocate Jackie Pool (Specialist Occupational Therapist in Dementia Care), and online training via a video call with the HUG team. Delivery to a UK address only.