Fighting Deforestation in Somalia through Beauty

by Huda Ahmed in Harrow, England, United Kingdom

Fighting Deforestation in Somalia through Beauty
We did it
On 26th November 2020 we successfully raised £824 with 39 supporters in 42 days

A Somali Inspired Beauty brand raising funds to improve the manufacturing of Qasil to create social and environmental change in Somalia.

by Huda Ahmed in Harrow, England, United Kingdom

Hi, my name is Huda, founder of Huda Organics, a natural beauty brand inspired by ancient Somali beauty rituals.

As young as I could remember, natural beauty was a huge part of my life. Growing up in a Somali household, my mum always prepared natural recipes for my hair and skin. She would always use qasil powder, which is a beauty ingredient commonly used by Somali women due to its cleansing and healing properties. 


What is Huda Organics?

At Huda Organics we use nature’s gift to create the most powerful beauty solutions inspired by Somali beauty rituals. Our main active ingredient is qasil powder which is an incredible beauty remedy famously used by Somali women for centuries in their beauty rituals to achieve clear, healthy, and glowy skin. Our purpose is to take people back to the roots of ancient beauty traditions, which involved natural and botanical ways in which people took care of themselves.

As we grow, we will formulate beauty products for hair and skin, with each product includes qasil as the key ingredient. Before we can do that, we need to strengthen the foundation of our business, which is the manufacturing of our qasil powder. 1601318559_crowdfunding_pic_of_myself.png1590932055_huda_pic_1.jpg

What Is Qasil?

Qasil is leaves from the gob tree, that’s finely crushed into powder. This powder is famously used by Somali women for centuries in their beauty rituals to achieve clear, healthy, and glowy skin. It is loaded with antioxidants, essential nutrients, and antibacterial properties. Before traditional store-bought products were introduced to the market, our ancestors would mix qasil powder with water to keep their hair and skin clean. 

 150g of Qasil Powder100% organic Qasil Powder

How is Qasil Powder used?

There are endless ways to use qasil powder;

  • Scalp Treatment
  • Shampoo
  • Spot Treatment 
  • Armpit Scrub
  • Face Wash
  • Face Mask
  • Body Wash

What does it do?

  • Treats Acne
  • Fades Dark Spots & Pigmentation
  • Relieve Dry Skin
  • Heals Eczema
  • Promotes Hair Growth
  • Strengthens Scalp
  • And much more .....

Why is this important? 

This year we have seen an increasing demand for Qasil. As Qasil is slowly being discovered we want to ensure our women in Somalia are able to benefit economically from this opportunity. I’m afraid that with growing demand, people will find a way to exploit this natural resource and further damage Somalia’s environment and our women who are harvesting this powerful beauty ingredient.


Our mission

Our mission is to share this incredible beauty secret with the world and create the purest and most natural beauty products whilst providing economic opportunities for women in Somalia. 

How will the money be used?

The aim is to raise a minimum of £5,000. I have already invested in the brand and key start-up costs. 

  • The money will be invested in the land and harvesting of our Qasil Powder sustainably and ethically in Somalia.  By doing so we will be able to employ women and address social issues to improve the livelihoods of individuals and communities. 
  • In order to successfully improve our manufacturing of Qasil Powder that's comes directly from trees and nature, we also need to tackle the extreme deforestation in Somalia that is caused by charcoal production. The charcoal industry has caused environmental destruction in Somalia, which has led to cutting down nearly 2.5 million trees each year turning the country into a desert. Your pledges will help us plant trees and protect them by building fences and also establish sustainable solutions to deforestation. 


Customer Review

Marlinda Mason - "I absolutely love this qasil powder! I feel this goes deep into your pores and cleans it! Leaving your skin smooth and soft. I've only used it for a couple of days and I can already see and feel the difference in my skin!"

Marium Siab - "Firstly I would like to thank you so much for the amazing product!!! It has cleaned my skin and makes me glowwwww! I'm over the moon with the results and will be ordering from you forever."

Rachelle Kaksi - "This is such an amazing multi purpose product with extremely promising results. I have done a lot of research on the powder and the benefits are endless! It is one of nature’s best kept secrets. I have used it as a hair mask for my deep conditioners, my hair always feels nourished, strengthened and in a healthier state after use. I always use it was a mask for my skin, it leaves me with extremely soft, supple, radiant skin that is cleansed yet still moisturised. I am confident that with prolonged use my skin and my hair will be transformed for the better! "

Customer picture when using Qasil Powder



Huda Organics is here to share the incredible Somali beauty secrets with the world, whilst ensuring the women in Somalia are benefiting economically and protecting our environment. Your pledges will help increase local income and makes sure the women who are producing the qasil powder are living healthy sustainable lives.

Your pledges are greatly appreciated. Thank you very much!


This project offers rewards in return for your donation

£70 or more

FREE Qasil Powder

For your generous donation, you'll receive a FREE 150g Qasil Powder to experience nature's best beauty ingredient.

£10 or more

Thank You!

A big thank you from us! I truly appreciate your support.

£20 or more

Plant a Tree

We will plant a tree on your behalf. Your pledge is making a big impact on the local communities in Somalia.

£35 or more

50% Discount Code

You'll receive a 50% discount code for our 70g of Qasil Powder.

£120 or more

Two FREE 150g of Qasil Powder

Get two FREE 150g Qasil Powder for you and one to share with a friend or family, including a handwritten note from me.

£200 or more

£200 or more

We will publish your name on our website and you will also get two FREE 150g Qasil Powder to share with a friend or family.

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