We want to create the UK's first, fully equipped, custom built, Houseplant Hospital.
What is Hilda?
Hilda is a houseplant hub in Edinburgh, selling houseplants, offering varied workshops, and the houseplant hospital. All cultivating well-being, community and connection through plant care.
Hilda HQ at 128 Newhaven Road, Edinburgh
Hilda was founded by me, Rosanna, in 2020 following my personal journey of discovering the profound benefits that come from nurturing houseplants, for physical and mental well-being and for creating a sense of accomplishment.
We came across an abandoned shop on the corner of Ferry Road and Newhaven Road in Edinburgh in 2022 and fell in love with its potential. After 4 months of hard work, trips to the tip, painting, building, scrubbing and planting, we successfully renovated the front half of the space into the Hilda shop.
The transformation reel that we'd all been waiting for!
Rosanna, the founder of Hilda
Who is Hilda?
Hilda was my husband Tom's great granny. An all round legend and inspiration, we still have one of her houseplants - a Hoya - with us today! This houseplant legacy is proof that with the right care, our plants can live happily with us in our homes, improving our well being and becoming a generational gift within the family.
What is the Houseplant Hospital?
The Houseplant Hospital provides essential care for your houseplants, ensuring they receive the attention they need to thrive. Unlike in nature, where plants can find their own water and nutrients, houseplants depend entirely on us and the soil we provide. Therefore, they need to be repotted every 1-2 years, and this isn't that easy to do if you're in a flat, or you don't know how!
When I launched the first Hilda pop-up shop in 2022 it was clear to me that people needed a place to bring their plants to receive help and advice on how to repot them. I also know from experience how difficult and annoying it is to have a huge bag of compost taking up space in a flat, it always ends up under the kitchen sink! At the Houseplant Hospital we have all the different soil components required to make a custom, peat-free compost mix to best suit your individual plants needs. We have the space and the knowledge to care for your plants, and we can make a mess here rather than at your kitchen table!
A recent Monstera's transformation in the Houseplant hospital.
The Houseplant Hospital is housed in the second half of Hilda HQ that is still in need of renovation. We are able to help a few patients a week but we want to help more! Lighting, heating, storage, a custom repotting bench will help increase capacity and efficiency so we can help more houseplants and hold more workshops, bringing more people together and saving the plants of Edinburgh.
An extreme Houseplant Hospital revival!
Reviews and feedback from happy Houseplant Hospital patients
What is the overall vision?
The vision is to revolutionise houseplant care, making it easy, accessible, enjoyable and affordable to maintain your houseplants, repot them and care for them the right way.
How will the money be used?
The money raised will help to build a fully kitted out Hilda Houseplant Hospital, the first of its kind anywhere in the UK. This will include;
- custom repotting bench, designed and made by us
- LED spectrum specific grow lights to help plant patients flourish during their stay
- Larger and easier to use storage for our soil components, allowing us to make custom soil blends for all our patients
- A plant spray booth! So we can mist, clean, hydrate and target any bugs with our Hilda misters
- A dedicated space for workshops. Our range of workshops have been very popular so far, it will be amazing to have a dedicated space where people can come together
- Storage and shelving to create a clean, efficient workspace
This brilliant visual created by Alana at Studio Significant Others shows the huge potential and exciting possibilities for the Houseplant Hospital.
Thanks to Significant Others
Thank you for your support and encouragement on our journey, we can't wait to welcome you to the fully renovated Hilda HQ later this year, and help more and more houseplants to thrive!