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NEW hair product launch disrupted by the coronavirus outbreak. Please support the project and the people who struggle with hair routine.
We spent the last 2 years creating the world's first soya bean pre-shampoo and leave-in conditioner - we call it SuperiorWash™ and SuperiorCream™.
We wanted to launch this summer but our project funding has been cut and social distancing has made it difficult to produce, introduce, and deliver our product.
We're a passionate team and with your donation, it will help us move forward with the project.
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It all started with a hair compliment and a hair complaint which led me to research how to achieve great quality hair.
I researched and found out that hair problems arise from two stages; before shampooing and before blow-drying. These are two areas that are neglected in people's hair routines because it's an extra time-consuming step, difficult to manage and it can get very messy!

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Firstly, me and my team created the world's first soya bean pre-shampoo and leave-in conditioner. What's so special about soya bean? It contains a powerful ingredient that has a high repairability and visibly improves hair quality called Phytenso™.
Secondly, our pre-shampoo and leave-in conditioner were designed around lifestyle; quick results, time-efficient and goes with all hair care routines and products. Suitable for all hair types and works extremely well on textured hair.
Thirdly, our bespoke formulas are made with the best complimentary natural hair ingredients such as coconut, aloe vera, and our signature ingredient soya bean. We are also 100% Vegan and Cruelty-Free.
Lastly, we want to create, transform and support people finding the right hair products and even give them directions on how to use them powered by an app.
Finally, we give you a innovate way to help better your hair and routine.
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Character & Confidence
Soya Bean + Rose
Phytenso™ formula - Soybean derived, is a natural relaxer, reduces frizz and tames unruly hair. Rose is super rich in vitamins and a beauty-enhancing ingredient.

Cleansing & Protecting
Coconut + Aloe Vera
Coconut is a superior natural cleanser, it binds and removes build-up easily. Aloe Vera creates a protective layer on the hair ensuring it prevents chemical damage and promotes rinsing shampoo out of even the thickest of hair. Both help creates a healthy hair environment and prevents damage from shampooing.

Conditioning & Strengthening
Olive Oil + Shea Butter
Combining effective conditioning properties with rich nourishing properties. Olive Oil and Shea Butter together produces smooth strong hair.
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Will help launch our products and consult with a digital product service provider.
Please help fund our project and for your donation, we have put together a reward package as a special thank you from us.
We really appreciate the support.
Thank you!
Yi Hong & Team NoFuss

Any questions, please contact us at [email protected]
Instagram: @nofuss_london
Facebook: @nofusslondon
NatWest Back Her Business has provided £5,000 of match funding
This project successfully funded on 11th September 2020