The Happiness Project by Lil's Parlour

by Lucy Scott in Birmingham, West Midlands, United Kingdom

We did it
On 15th July 2022 we successfully raised £16,693 with 550 supporters in 28 days

To offer pay as you can in our shop and UK wide to help counteract the effects of the cost of living crisis. Everyone deserves nice things.

by Lucy Scott in Birmingham, West Midlands, United Kingdom

 New stretch target

Extra funding will allow us to add a coffee machine into our van refurb. A coffee machine will not only be an amazing additional way of raising funds on our travels it will also mean we are more likely to be booked for events where we can continue to spread the word. 

IF you have found this page looking for the Buttery Biscuit Base Tee worn by Joe Lycett you are in the RIGHT place. This is where the original tee was born and is available again on my website after the crowdfunder has ended as a pre-order to help us continue to raise funds : You can get yours HERE

This is an ALL OR NOTHING Crowdfunding campaign. With less than one week away we need to hit our target to make this happen. Before you click away PLEASE consider a £1 or £2 pledge. We also have some lovely rewards but this is not essential. No amount is too small, every amount is impactful towards our projects success. 

The cost of living crisis in the UK is hitting HARD at the moment and Lil's Parlour CIC is on a small but mighty mission to take our PAY AS YOU CAN bake sales nationwide. This means anyone can come to our bake sales whatever their financial circumstances and leave with a freshly baked treat. We are already offering this service locally from our tiny bakery in Northfield, Birmingham but want to take this on the road this autumn and winter and beyond.  

  • Continue to offer pay as you can in our bakery, and to expand our range by providing a selection of ingredients too. 
  • To Take our Pay as you can bakery on the road to spread our happiness UK wide trading all over the UK at events and festivals and a street near you.
  • Pay as you can is for everybody, children, adults, families. No one is ever turned away from our services. 
  • This project is fully costed and our accounts are audited by the CIC commission. There is no personal gain for me other than being able to continue doing what I love.

We have some wonderful rewards you can pledge for. They will all go towards meeting our target and you will receive something from us in return. If there is nothing you fancy even a £1 or £2 pledge without a reward would make a huge different in taking us to our total. 

  • A Token of Thanks
  • Exclusive Wagonish Wheels
  • ULTIMATE Christmas Treat Box 
  • Buttery Biscuit Base T-shirt
  • Pudding Club with Verbena Stirchley (All gone!)
  • Lil's Parlour Tote with sneaky edible treat inside 
  • Icecream Party 
  • A Bargain voucher worth £20 
  • Virtual Kids Baking Classes

You can choose your reward by looking on the righthand side of this page, choosing your reward,  make your pledge and it's in the bag! 

Past impact of Lil's Parlour

Lil's Parlour has run Club Tropicana, last summer we provided thousands of free ice creams for children on low incomes in the local area. We have acted as collection stations for Local Food banks, volunteered with local organisations, provided prizes to fund raising causes, all out of my own budget.  This is what I LOVE to do - this is what I get up for in the morning. This is my mission, my love, my goal. 

Lil's Parlour is launching THE HAPPINESS PROJECT and we are now proudly registered as a CIC. This is a Community Interest Company. This means we are operating on a "not for profit" basis. ALL our profits will be reinvested directly back into the company to provide a social impact in the local and wider community. 

Where is your contribution going? TRANSPARANCY STATEMENT. 

  • A reliable and safe camper van - this means we can take our "pay as you feel" initiative UK wide, setting up wherever we want (within street trading regulations obviously). We can also make income catering at weddings, street festivals and anywhere else that needs happiness by cake sprinkles, as we are a CIC this income will go directly to funding other good works. We are choosing a camper van so we can rock up and not have to worry about paying extra for hotels or B&Bs. I'm also going to have fun vlogging it all the way - hopefully entertainingly! I like my creature comforts! It would be easy to pick up the cheapest model that needs a lot of work as a "project" but on this occasion I want to be able to get the best we can afford, moving forward I don't want to be bogged down with costs for mechanics and a fixer upper. Remember Triggers broom? No Thanks! 
  • Refit of van to make it suitable and safe for trading - and of course covered in sprinkles! We have found an amazing small business in Wednesbury who I can work with to do this. 
  • One years insurance & MOT - to keep the van rolling.

We hope to source a Mazda Bongo Camper Van for our adventures.

We hope to source a good Mazda Bongo like this for our adventures! 

  • One years safe lock up storage (we love our area but it's not the place to store a van) 
  • Towards a salary of a full or part time trainee baker - hopefully the first in a long line of Lil's Parlour superstar bakers. At the moment I have been running the business absolutely alone - I am going to need a helping hand. This is going to provide an impactful and useful experience for at least one local person. 
  • Any extra funding past our target will go towards an on board coffee machine, this is a REAL extra but would certainly add to our offering and make having Lil's Parlour at events more appealing. More bookings - more fundraising, more opportunities to grow our social enterprise and help more humans. 
  • This funding DOES NOT go towards salaries of directors or personal gain. 
  • The funding is THE START we need to help this grow. 

Reward details  : 

Every single person that pledges (any amount over £10) will be entered to win a token of appreciation from us. There are 300 tokens of appreciation available, a small prize, some of which have been sourced from other local businesses (I have paid them for these items, my ethics believe hard work should never come for free). Rewards will be sent to winners within 6 months of reaching our target. 

Ice Cream Shop Experience 

An Ice cream shop experience for up to 4 people. You can come along to Lil's Parlour at a mutually agreed time to "take over" the space for a whole hour. Just your party and a whole tank of fresh Mr Whippy Ice cream. Make your own creations, add your toppings and sauces. Eat as much or as little as you like. While this experience is suitable for children, for insurance reasons we must insist at least one adult is part of the group of four. 

Business Ideas Call 

This one is for my fellow bakers. So many times people reach out asking for help, information about stockists, asking me how I come up with my ideas, how I run my business, how to start a baking business. I am offering an hour of my time on a one-to-one zoom video call to pick my brains. During this call I will talk to you about your business, brain storm, ideas hike and get you pumped and most importantly on the right road to continue to build and grow your bakery business. I will be in contact to arrange a mutually agreeable time (evenings will be available) and to grab your social media / website details so I can take a good look at what you are already doing. Lets get your thoughts and turn them actions together!

Pudding Club at Home : 


Ticket to our VIP 90s Pop Party celebration : 

And "possibly" my favourite reward of all. People that follow my brand know that I am ALL over 80s and 90s music, culture & pop music. To celebrate the official launch of Lil's Parlour CIC I will be holding a VIP Pop Party celebration on the afternoon Sunday 11th of September 2022 between 2pm - 6pm at a secret venue (for planning purposes its in the Barnt Green - with plenty of parking). You will be transported back in time to the family parties of your youth - complete with a full "beige buffet" - (hello turkey dinosaurs), 90s disco with mumbling DJ (SHABBA) and a selection of Lil's Parlour bakes, soft drinks and mocktails and surprises all inclusive. Please note this event is alcohol free. It's time to get high on SUGAR and Gina G everyone. This event is open to EVERYONE. We are a fully inclusive organisation and invite all humans to join us. Yes even the children, but they will require their own ticket to come along. The venue is wheelchair accessible with accessible bathroom arrangements. There is access to a quiet, outdoor green space for humans who need a breather sometimes. 

Please note there are two options for tickets - Individual tickets are £20. A family / group ticket for 4 people is £50 - this is a very limited offer to jump in quick to nab!

Interactive Virtual Baking Classes for Kids! 

£12 per class, choose your class when the crowdfunder funds, if you want to take part in more than one class please pledge £24 and so on. 

Classes are aimed for children of Key Stage 1/2 and will be differentiated appropriately. Participants will require adult help to access an oven. No specialist equipment is required, we will not be using any mixers. Classes will be approximately 90 minutes long. Not only will be learning baking skills together we will be talking about where food comes from, a little bit of history and a little bit of science too! Participants will be emailed a week before with a list of weighed ingredients required. I am mindful to be using inexpensive store cupboard ingredients. Nothing crazy or difficult to get hold of. 1655923276_2.png


A Wheely Nice Reward - £25 or over. 

6 of our famous Wagonish Wheels in EXCLUSIVE flavours for our crowdfunder. Wagonish Wheels are two of our handmade Dutch style cinnamon stroopwafels, stuffed full of vegetarian marshmallow and packed full of flavours. Every single Wagonish wheel is handmade from scratch in our bakery. Please allow up to 3 months after completion of the crowdfunder for your reward. Postage inclusive UK & Northern Ireland. 

1 X OG Wagonish Wheel

1 X Biscoff & White Chocolate Wagonish Wheel 

1 X Strawberries & Cream 

1 X Caramelised white chocolate and caramel 

1 X Dark chocolate Mint 

1 X Birthday Cake 

Allergens : Milk / Wheat / Soy / egg made in an environment where nuts are present. Suitable for vegetarians. Can be sent UK wide including Northern Ireland. 


Buttery Biscuit Base Tee (Including UK and Northern Ireland Postage) 

Anyone that knows me knows I am a very, very big fan of Masterchef. I mean everything about it is just a little bit of me. I even went on a culinary cruise to meet John Torode himself and for this I designed myself a sweatshirt - ever since I've been asked where I got it from .. I did it myself! For the crowdfunder I am releasing this EXCLUSIVE Tshirt as a reward to help raise funds. Even Joe Lycett loved it - winning.

T-shirt is in a vibrant yellow Continental Eco tee gender neutral design, certified vegan. Available in size XS - 5XL. I am REALLY fussy about tees and I love this continental fit, it's not a cheapo thin tee but soft, lovely and washes really well. This is not fast fashion - this is handmade!  Please see the size chart below. Please note these tshirts are handmade to order to allow 3 months after our campaign funds for delivery.





Voucher : 

A voucher for £20 to spend with Lil's Parlour in the future for only £15. This reward will be emailed your voucher can be used online and instore. 

Thank you so much for reading this far. This is an "all or nothing" crowd funder and every single penny means the absolute world. This is just the beginning for Lil's Parlour CIC and you are a part of it. 


Lil's Parlour is a registered Community Interest Company. Registration number 14177331 


This project offers rewards in return for your donation. Please select a reward below.

£5 or more

1 Entry for a £400 day tattoo with Jason Miles

Very kindly donated by Jason, a top Birmingham tattooer. One £5 pledge gets you one chance of a full day sitting for the bespoke tattoo of your choice as his comfortable and modern studio in Birmingham City Centre. Jason's tattoo studio is a safe space & Jason is an advocate of safe tattooing for all and holds an enhanced DBS. details of all pledges will be sent to Jason who will contact the winner directly in August 2022.

£1 or more

Amazon £100 Voucher Raffle - One Entry

Debz Louise Blog has kindly donated a £100 Amazon gift card. £1 gets you one entry to win a whole £100! Debz Louise from the Wannabe Princess Blog will contact the winner directly in August 2022 and be sending the prize directly.

£1 or more

£50 voucher from Jenny Juice Raffle £1 entry

The lovely Jenny Juice has donated a voucher for £50 that can be spent on her super colourful website featuring colourful jewellery, clothing and accessories. You will have seen me sporting many a JJ creation and my thanks for this generous donation! Jenny will contact the lucky recipient directly.

£5 or more

A token of thanks

Thank you for your helping towards our dream. In return you have our gratitude and thanks - you have done a good thing today.

£10 or more

84 of 100 claimed

Happy Mail from us to you.

Any pledges of £10 or more will be entered to receive a token of thanks from me! You will be sent a token of my gratitude through the mail from us to you. This will be an item chosen for it's happy properties and something to remember us by. Just a small token to say thanks and to make you smile. Most excitingly it's a surprise!

£12 or more

Virtual Kids Baking Class Place

Take part in one of our baking classes. Aimed at children at Key stage 1&2 these fun, interactive and educational sessions will be facilitated via zoom, take part in the comfort of your own kitchen - a great summer holidays activity. If you wish to take part in more than one class please note the classes are £12 each. There is no limit to how many children can take part in one class so of course siblings or groups can take part in one class.

£15 or more

£20 Lil's Parlour Voucher

A voucher for £20 to spend at our store, online or at the Happiness van. The voucher will be delivered via email and will be available to spend for one year. The voucher can be put towards bigger purchases or used to pick things up on the day.

£15 or more

Lil's Parlour Tote Bag

One of our amazing hand printed tote bags with a sneaky little handmade edible treat inside. Please allow 6 months for rewards to be fulfilled.

£20 or more

12 of 100 claimed

Ticket to our VIP Pop Party

VIP ticket to our celebration launch Pop Party on Sunday 11/09/2022 - between 2-6pm. Venue to be confirmed (South Birmingham, Worcestershire area). Ticket includes - 90s pop disco, beige buffet of dreams, Lil's Parlour cakes and bakes, soft drinks, mocktails and surprises. Tickets will be delivered via email 2 weeks before the event with full venue details and directions.

£25 or more

Wheely Nice Reward (6 Exclusive handmade Wagonish)

6 of our famous Wagonish Wheels in EXCLUSIVE flavours for our crowdfunder. Wagonish Wheels are two of our handmade Dutch style cinnamon stroopwafels, stuffed full of vegetarian marshmallow and packed full of flavours. Every single Wagonish wheel is handmade from scratch in our bakery. Please allow up to 3 months after completion of the crowdfunder for your refund. Postage inclusive UK & Northern Ireland.

£30 or more

Buttery Biscuit Base Tee

Eco Continental Gender Neutral Tshirt - sizes XS to 5XL. Hand screen printed by a small business using vegan eco inks. Please see main crowdfunding page for more extensive details including size chart. Crowdfunder exclusive.

£30 or more

BLACK Buttery Biscuit Base Tee

Now in BLACK by popular demand. Eco Continental Gender Neutral Tshirt - sizes XS to 5XL. Hand screen printed by a small business using vegan eco inks. Please see main crowdfunding page for more extensive details including size chart. Crowdfunder exclusive.

£30 or more

15 of 25 claimed

Sarah's Creative Kitchen CHOCOLATE Pudding Club

To be held at Sarah's Creative Kitchen, Leigh on Sea ESSEX on Friday the 27th of January from 6pm. 3 traditional Chocolate puddings with lashings of cream, salted caramel and custard, a hot drink (including hot chocolate!) and make your own chocolate lolly experience. Test your chocolate endurance .. a light hearted and fun evening hosted in collaboration with the chocolate QUEEN herself Sarah.

£30 or more

12 of 25 claimed

Dessert & Wine Paring afternoon with Arch 13

3 handmade desserts with 3 hand picked wines by Arch 13, a beautiful bar in Birmingham City Centre. This event will be held on Sunday 5th of February 2023 - time tbc. Very limited tickets for this intimate event in a beautiful location.

£35 or more

1 of 20 claimed

One to One baking business ideas session with Lucy

Spend an hour with me on a Zoom video call to pick my brains about everything bakery business. We can talk about anything, how to get a business up and running, how to turn around stagnant growth, recipes, suppliers, leave the session feeling positive about your bakery business and with the tools to turn you ideas into reality. Sessions will be available at a mutually agreed time including evening slots.

£50 or more

9 of 20 claimed

Early Bird LIMITED Family Pop Party Ticket (4 ppl)

Very Limited FAMILY ticket for our Pop Party on 11/09/2022. This ticket is for FOUR PEOPLE. This ticket is an opportunity to save £30 on the full ticket price by providing an opportunity for families or a group of pals to attend at a lower price.

£30 or more

40 of 40 claimed

PUDDING CLUB with Verbena Stichley

Join us at Verbena in Stirchley for Pudding Club. Set in a beautiful independent restaurant be treated to a selection of seasonal handmade traditional puddings made by Lucy alongside a special cocktail designed especially to match. This event will be held at a date to be confirmed in the next 12 months. Feed your pudding belly.

£30 or more

40 of 40 claimed

PUDDING CLUB AT HOME (for 2 people)

3 individual, seasonal puddings posted directly to your door. Each pudding is enough for 2 people. Also contains a dinner candle to make it "date night" and a leaflet with heating instructions and the history of each pudding with tasting notes. Not suitable for customers with allergies. Reward will be sent in January 2023 to help beat the January blues and provide an uplifting foodie experience in deepest darkest winter!

£50 or more

20 of 20 claimed

Ice cream Shop Experience (4 people)

Up to 4 people can come to Lil's Parlour at a mutually agreeable time (before the end of September 2022 - I hope to fulfil most of these rewards during the school summer holidays). For an hour the place is yours - you can play Ice cream shop owner for a whole hour, just you, a full tank of Mr Whippy, a tonne of toppings and a big spoon! Please note while this experience is suitable for children one adult must accompany the party at all times.

£100 or more

10 of 10 claimed

ULTIMATE Christmas Treat Box

A box of our best selling treats posted to you, the box will contain Brownie Corndogs, Sweet Tacos, Brownies, Blondies, Wagonish Wheels with a Christmas theme delivered in time for Christmas 2022. These sell out every single year so I am offering them here first on our crowdfunder. Perfect for sending to the office, taking to a party or just enjoying yourself. I won't tell anyone ...

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