The Good Loaf

by Suzy Van Rooyen in Northampton, England, United Kingdom

The Good Loaf
We did it
On 31st January 2018 we successfully raised £16,000 with 220 supporters in 42 days

We want to be more than a great bakery, serving great coffee! We have supported over 300 ladies so far and want keep doing it - please help

by Suzy Van Rooyen in Northampton, England, United Kingdom

New stretch target

Wow! We are so grateful to all our supporters getting us to our initial target of £7000 which will enable us to continue supporting vulnerable ladies through our 6 week work program. 

Further pledges will  help to support our graduates into work by funding initial bus passes, work clothes and such like. We all know how long that first month is until payday arrives!  

In addition, we would also be so grateful to receive funds to continue working with young people - you may not know it, but we also provide voluntary opportunities for at risk youth at farmers markets and food fayres. This is a great way of improving self-esteem & confidence, life skills, education and employability. 

On the program, they spend time in our kitchen baking, learning about food safety, catering, hospitality and volunteering. 

What the young people say...  

‘I enjoyed cooking, baking and making friends'
‘I enjoyed it very much’
‘I really appreciated being here’
‘My favorite thing was meeting new friends’
‘I would like the staff to know that they are amazing and have given me a great experience’

If you are able to continue giving we would really appreciate it. 

The Good Loaf is an artisan Bakery set in the heart of the boot and shoe quarter of Northampton which provides employment and training opportunities for vulnerable ladies who are striving to break the cycle of poverty, unemployment or offending.     

They are offered the chance to complete a 6 week program with us where they secure 3 accredited certificates,   work experience, a reference and on going volunteering opportunities. We employ ladies that complete the program or work hard in supporting them to find paid work. We are passionate about improving the employment chances of disadvantaged people across Northampton.   

All participants have full access to our on site women's centre which provides support around substance misuse, domestic abuse, sexual exploitation, parenting, debt and benefits as well as mental health. 

Our team is made up of paid staff, volunteers and course participants who all work together, united in passion to produce the finest bread in Northamptonshire whilst improving the lives of those who have not had an easy time.  

Of  the ladies we have worked with: 

  • 94% feel as if they are more part of the community and empowered to access employment and further training
  • 85% feel less like to re-offend 
  • 78% feel less isolated after the course
  • 78% feel more able to cope with stressful situations
  • 50% felt able to deal with their issues of debt, mental health & substance misuse
  • 15% gained paid employment 
  • 10% stayed on to become peer mentors for new participants 

We have been operational for almost 3 years and are very proud to have been awarded The National Howard League Award for helping women to keep out of the criminal justice system by providing alternative, proportionate, effective and targeted interventions which reduce the risk of re-offending. The award celebrates best practice in diversionary work and champions services in the community that challenge and change people for the better! 

In addition we have: 

  • Created 16 new jobs through operating our community cafe, wholesale bakery and market stalls
  • Trained over 100 vulnerable women per year through our training program whilst providing support in addressing issues which can lead to poverty
  • Recruited and trained over 60 community volunteers who work alongside our participants on placement in our bakery
  • Launched a youth program for at risk youth (ages 12 to 17) 
  • Won the Local Food Hero Award
  • Won the High Sheriff Award for Peer Mentoring
  • Won the Best Community Business Award for Northamptonshire

We love what we have achieved but know that there is more to do. Please help us be more than just a great cafe!


This project offers rewards in return for your donation

£2 or more

Thank you!

A heartfelt thank you... so appreciated!

£5 or more

Have a Coffee

Pop in and claim your free hot drink... we are looking forward to seeing you! (token will be issued - to be used within 6 months)

£10 or more

Good Loaf Tote Bag

One of our Good Loaf tote bag's is all yours because you are just fabulous!

£15 or more

Good Loaf Mug

Now you are really rocking! We will post out your very own Good Loaf coffee mug to remind you of just how fabulous you are!

£50 or more

Good Loaf Apron & Mug with 4 loaves of bread

You can be just like us when you cook up a storm wearing a Good Loaf apron, sipping your brew from your Good Loaf mug. (tokens will be issued for your bread - to be used within 6 months)

£100 or more

Lunch for 4 with 8 loaves of bread

Come and enjoy a fabulous spread for 4! Assorted filled freshly baked Good Loaf bread rolls, mixed salad, Good Loaf cheese board with bread, Friars Farm chutney, Farrington dipping oils, houmous & guacamole and our homemade cake selection with any hot or cold drink. (tokens will be issued for your bread - to be used within 6 months)

£250 or more

Full Day Bakery Experience

Enjoy exclusive access to our cafe and kitchen, a converted shoe factory in the heart of Northampton, learning all about and producing real bread. ​ We will teach you how to make our full range of artisan breads including sourdough, ciabatta and focaccia. Breakfast, lunch and refreshments are included and we will give you an introduction to our locally roasted coffee, showing you how to use our professional barista coffee machine.

£500 or more

Afternoon Tea for 10 and bread for a year!

The best afternoon tea is all yours for a group of 10 - treat your friends... we won't disappoint! Enjoy this experience in our award winning cafe. (tokens will be issued for your bread - to be used within 12 months)

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