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This project successfully funded on 5th June 2026, you can still support them with a donation.
Global Expansion of Helen Anthony London
London, Greater London, United Kingdom
Aim
To support the international expansion of Helen Anthony through a limited offering of exclusive luxury fashion experiences.
An Opportunity to Support British Craftsmanship
As a small British independent brand, Helen Anthony has always been driven by craftsmanship, creativity, and a commitment to British design. However, given the current global climate and ongoing economic challenges, we - like many within the luxury fashion industry - are experiencing increasing pressures. Even our competitors such as LVMH, who are larger and highly funded are feeling the impact. During this time, your support means more to us than ever, and this offering has been created both as a gesture of appreciation and as an opportunity to continue building our journey together.
The Brand
Helen Anthony is a British luxury brand renowned for its refined tailoring and modern elegance. Each garment is a reflection of heritage craftsmanship, contemporary design, and uncompromising attention to detail.
Operating from a three-floor flagship store in the heart of Mayfair, London, Helen Anthony champions diversity by collaborating with global talent across its collections and campaigns.
The brand has worked with internationally recognised Hollywood A-List Celebrities such as Lady Gaga, Rita Ora, Cara Delevingne, Priyanka Chopra, Usher, Teyana Taylor, and Drew Barrymore, alongside prominent Bollywood names including Alia Bhatt, Ranbir Kapoor, and Karan Johar, as well as leading Chinese celebrities such as KUN and Cecilia Boey.
The brand has showcased its collections on the official fashion week calendars in London, New York, and Milan, and has garnered international recognition with features in some of the world’s most prestigious publications, including Vogue, GQ, Harper’s Bazaar, Elle, and Vanity Fair.
Founded in 2015 by Naeem Anthony, the brand is a reflection of his unique vision and a tribute to his grandmother, Helen Thomas, who played a pivotal role in shaping his creative journey.
Helen Anthony champions the freedom from societal constraints, with a design philosophy that emphasizes empowerment and individuality. Known for its highly structured garments, the brand creates pieces that celebrate and elevate the strength and confidence of women. These designs not only embrace audacious fashion but also embody the spirit of womanhood, offering chic, high-fashion trends that challenge conventional norms.
The Opportunity
Following strong demand from international clients — particularly within Britain, the United States, and the Middle East — Helen Anthony is expanding its global presence through private client experiences, showroom activations, and bespoke tailoring appointments.
To support this growth, we are offering a limited number of exclusive luxury pieces, available exclusively for you. As a gesture of appreciation, these pieces are offered at a preferred private rate, representing a saving of 50-60% off compared to our standard retail pricing — a level of access and pricing Helen Anthony has not offered before.
This includes a curated selection of ready-to-wear garments and bespoke suit offerings for those seeking a more premium, tailored experience, all available at an exclusive rate. Known for our commitment to British craftsmanship, these pieces are crafted using British wool and materials sourced from leading UK mills.
The offering extends across a wide range of categories, including hand-embroidered garments (dresses, gowns, overcoats, blazers), signature overcoats, archive pieces from previous collections, and a selection of accessories such as leather bags, scarves, shirts, sunglasses, ties, and belts. We are also including exclusive pieces that have not yet been released for public sale, offering a rare opportunity to access designs ahead of the wider market.
Each offering has been carefully curated to reflect the level of service, craftsmanship, and attention to detail synonymous with Savile Row, ensuring a truly elevated luxury experience.
How Helen Anthony will use the funds
The funds raised will be used to support the international expansion of Helen Anthony and to scale our private client and bespoke tailoring services globally.
Specifically, the investment will enable us to:
- Establish and develop international private client experiences in key markets including the UK, United States, and the Middle East
- Expand our showroom and appointment infrastructure to support bespoke tailoring and client fittings
- Increase production capacity while maintaining British manufacturing standards and working with UK mills
- Develop and release new collections, including exclusive and archive-inspired pieces for private clients
- Invest in brand visibility and client engagement to support sustainable global growth
This funding will allow us to accelerate Helen Anthony’s expansion while remaining committed to British craftsmanship, quality, and design integrity.
Funding method
Keep what you raise – this project will receive all pledges made