♥ I am a very passionate vet who turned myself and our family dog Ruff 100% plant-based 6 years ago to find the perfect diet for him and to help with the obesity epidemic that I was being faced with everyday in dogs and cats while working as a GP vet for 25+ years. I studied nutrition intensely before doing this as I realised that the more plants that you add to your dog's diet, the healthier they will be.
The health benefits I see on a daily basis with your dogs and the feedback that I receive when your dogs transition to a complete plant-based diet astound me daily.
We have so many science-backed studies (the most of any dog food!), showing that dogs not only thrive on a complete plant-based diet, but they could actually live up to 18 months longer! We all want that for our dogs, as well as have them free of any itching and painful digestive or any inflammatory issues to lead their best lives.
We have an astounding 103 Google Reviews and all 5 star which is unheard of for any dog food business, purely because plant-based is such a valuable addition to your dog's overall health!
WHY SUCH INCREDIBLE HEALTH TRANSFORMATIONS?
It's all about the gut! Dogs share the same gut bacteria as we have and if we feed and enhance their good gut bacteria, this results in immediate health benefits. Did you know that 90% of the serotonin in the body (yes that happy hormone), is made in the gut, so our dogs immediately feel calmer and happier when fed the right level of plant proteins. They also only allow in all the good nutrients to keep your dog's fur soft and their weight correct, while stopping any viruses or bacteria from entering, so 70% of your dog's immunity is also governed by these good gut bacteria.
Did you know that if you were given any antibiotics as a baby or child, you are far more likely to suffer from obesity as an adult?! Exactly the same happens in our dogs. If your dog was treated with antibiotics for an infection as a puppy, they are more likely to suffer from obesity and food intolerances as adult dogs - yet again, all down to the action of these very important good gut bacteria enhancing the health of you and your dog!
We know that prebiotics are the 'fertilizers' that feed the good gut bacteria called probiotics, but did you know that these bacteria can also be grown in huge vats and fermented and fed to multiply and they produce natural protein?! Pure clean health-enhancing protein that is fully vegan and not tainted by any chemicals or antibiotics or growth hormones or antifungals as we get in fish and meat and chicken protein!! (and also NO genetic modification as we get in cultured meat proteins - this protein from the fermentation of pure bacteria is completely unique and natural!)
This amazing new hypoallergenic protein source has been developed over the last 10 years and just this year, received recognition as a safe and valuable healthy feed additive for dog and cat foods - innovation at its best using a hugely sustainable source to make such a healthy protein!
The company Calysta is able to make 20000 tons of this new pure protein source a year (wow - can you imagine just how many farmed animals, chickens and fish this will save?!)
WHAT IS MICROBELL DOG FOOD AND WHY DO WE WANT TO FEED IT TO OUR DOGS?
An independent company in Germany called Marsapet have been groundbreaking in releasing the world's first complete dog food made using this pure microbial fermentation protein to enhance the health of your pet while providing exactly the same amount of protein as you would get in meat with none of the inflammatory toxins!
This comes straight off their website and is exactly why we want to feed it to all our dogs in the UK -
Special Features of Marsavet MicroBell Dry Food for Dogs
- Innovative protein source: Microbial protein that is bio-identical to animal protein.
- Sustainable production: Significantly reduces resource consumption and CO₂ emissions.
- Gluten and grain-free: Ideal for dogs with sensitive digestive systems.
- Excellent tolerance: Perfect for all breeds and age groups.
- Optimal for dogs with allergies.
- Tasty recipe: Natural ingredients ensure an excellent taste experience.
- High nutrient density: Supports vitality, strengthens the immune system, and promotes digestion.
- Contains sweet potatoes as an easily digestible carbohydrate source.
(I have to add to that as a vet that this fermented bacterial protein is very high in one amino acid called glutamic acid that gives an umami flavour that dogs crave, but it also soothes the gut lining compared to animal proteins!)
As a family of vets and medical professionals, we immediately bought some Microbell to try on our own family dog Ruff as soon as it became available from Bellfor Germany in February. He LOVES the biscuits (they have a mild smokey smell), they are small enough for ALL dogs to enjoy, and he has never made such beautifully formed poos before for me to pick up on walks....and being a plant-based dog who only eats the highest quality foods, that is saying a lot!
I just want to be able to share in this food with all of your dogs, and recommend it as a vet for all the dogs in the UK and even veterinary practices who don't even know that this groundbreaking new natural and healthy protein exists.
Will MICROBELL be very expensive to buy when we sell it in our JUST BE KIND online shop?
NO - we import all the best premium soya-free and non-GMO vegan foods from Germany and Italy that we can source for your dogs and this will be around the same price as the other foods in our range of quality ingredients. Only the best for your dog!
What happens if we do not achieve the £8000 we require, will we still stock Microbell in our JUST BE KIND shop?
Thankfully due to continued sales of all our high quality grain and soya-free vegan foods and supplements in our JUST BE KIND online shop, the bank has allowed us to take out yet another loan to cover the initial import of 4 pallets of Microbell - hurrah! Any extra amount raised will be used to further promote this very exciting new sustainable and healthy dog food - everyone needs to hear about it!!
I will be travelling to Glasgow on the 17th March to speak to 450 vet students at the Pet Nutrition Symposium there. What perfect timing to tell them about the protein source of the future. I QUITE LITERALLY WANT TO SCREAM FROM THE ROOFTOPS HOW AMAZING THIS NEW PROTEIN SOURCE IS!!!!
It starts with being used to enhance the health of our dogs, then once we know how good it is, it can be used in human health protein supplements (to hopefully completely replace whey protein from milk), and then it could be used in burgers to replace meat, and sausages to replace pork.....wow what an incredible thought!!!!
Thank you for reading this and for all your invaluable contributions and for investing in the health of your dog and ultimately the health of our planet as we haven't even mentioned how incredibly sustainable this food is and what an effect it will have in reducing the obscene number of animals,fish and chicken that will be SAVED FROM SLAUGHTER with this new protein source.
*Let YOU AND YOUR DOG be part of the change*
Dr Arielle Griffiths MRCVS
JUST BE KIND DOG FOOD