Fungtn: Adaptogenic, alcohol free craft beer!
United Kingdom
Aim
Help us Grow! Launched in 2020 it's now time to scale up! We are raising to support retail, marketing and events in 2021 to grow our brand.
Fungtn: 0.5% craft beer saving you from hangover hell, brewed with functional mushrooms. Brining ancient wisdom back into everyday ceremony
My desire to live hangover free without compromise and my passion for adaptogenic herbs and plants took me into the world of functional no and low drinks and mushrooms! (no they are not magic and no your beer wont taste like mushroom : ) Their complex, delicate flavour means they blend well into drinks especially into our modern day beer pallet.
The Fungtional Brew Company was founded to help create more mindful options that get functional foods into our routines and bring positive wellness into everyday ceremony! We want to shake up the craft beer space with the first myco (fancy word for mushroom) adaptogenic alcohol free beer!
Fungtn is a non alcoholic beer with a difference.Brewed for taste with a functional finish of medicinal mushrooms, we are also vegan and gluten free. Launched in November 2020, we have proven the concept and had a great early response from industry and customers.
Top Trend
Medicinal mushrooms and adaptogens have been highlighted as a Top Wellness trend for 2021. The New York Times, have all mentioned the new functional revolution. We even did a deep dive for Delish and The Evening Standard. As the demand for no and low continues consumers are searching for added benefits that go past low ABV.
Future
We have big ambitions for our beer, wanting to scale the brand to crate a beer that is drunk globally but brewed locally. Our model means we will establish new territories and then contract brew with passionate brewers around the world to deliver our beers. We have a retail listing in the UK confirmed for March 2021 and are partnering with independent bottle shops nationwide. We are working with distribution partners in Europe to target key markets, initially launching in Germany and Finland mid 2021. Our sites are also set on the passionate and growing alcohol free and health & wellness markets in the USA.
What we have done so far...
We have proven the product and created a best in class liquid. We are focused in our brand and purpose and want to grow a lifestyle brand that brings together the huge growth markets of alcohol free, functional drinks, wellness and craft beer.
We are looking to raise to help support our launch in the UK. The funds raised through your kind support with go towards:
Digital Marketing - Helping to find and retain our loyal direct customers
Support retail - Marketing launch support to help our retail partners build awareness
Events - Getting the brand out in 2021 is key and was sadly missed last year. We have highlighted a few trade events and customer festivals that we want to connect with.
We are passionate about creating a truly unique product with so much scope to grow. We hope to align our vision with a tribe of supporters to join our journey.
Mush love
x
This project successfully funded on 24th March 2021