From our Cellar - supporting independent producers

by Lucy Gordon in London, Greater London, United Kingdom

We did it
On 2nd December 2021 we successfully raised £3,831 with 64 supporters in 19 days

Helping you discover good drinks and delicious food from small independent businesses, from the comfort of your home.

by Lucy Gordon in London, Greater London, United Kingdom

New stretch target

Wow!!!! We are so over the moon we hit our initial target.

Raising an extra £500 will enable us to go to the Ascot wedding fair too.


Hello Wine, Beer, and Spirit Lovers!

I’m Lucy. And I'm the founder of From Our Cellar. We're looking to raise £3,500 to grow the business through expanding our wholesale offering and visiting three wedding fairs by Spring 2022.


What is From Our Cellar?

In short. We are an online marketplace and wholesaler where you can discover some of the world's best drink producers and some yummy nibbles to go alongside. We’ve done the research, so you don’t have to.

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Having been a long-time supporter of independent businesses and with a family background in the hospitality industry, From Our Cellar started as an idea during the Covid-19 pandemic to help people enjoy and discover products from independent producers and restaurants from the comfort of their own home  – whilst learning a little something along the way.

We are now trying to grow From Our Cellar to help support more independent producers and reach more customers - and that's why we need your help.


We are SUPER passionate about:

✧ Helping you discover delicious drinks that you love and may not have heard about before

✧ Educating you (if you want) to dive deeper into the world of wine, spirits, beers, and food

✧ Promoting small independent businesses


Helping you discover

We launched our "Cellar Club" in September which is a monthly subscription box hand-picked by us. We put together a selection of drinks and nibbles which is delivered to you each month, and served alongside a virtual tasting and Q&A session with the producers. Each box is completely unique, and carefully chosen by us to complement each other, and to show-case all the amazing and delicious products that we have at our fingertips.

“A fresh approach & intriguing product range, including some terrific and quirky NOLO drinks. Will keep checking out the site for new stuff!”


Educating you

Our experts are always on hand to offer you recommendations or provide you with a full tasting. We offer free walk-in tastings as well as ticketed tastings where we have teamed up with local businesses to share our knowledge and our favourite tipples with you.

We also offer private or corporate tastings in-person or virtually so you can have an evening completely curated to your needs. Whether it's a special get together between friends or a corporate Christmas party - we've got you covered. Plus we've teamed up with some fantastic small businesses to provide yummy food pairings, from cheese and charcuterie, to home-made tiramisu.

And if you're trying to source some crowd-pleasing booze for your next big party, such as a wedding, then our experts will work with you to find the most suitable wines, beers, and spirits for your event and get them for you at great prices.

"The wine choices out there can be overwhelming - a lot of thought has gone into making a selection here, and it's worked. Delicious."

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Promoting small businesses

Since launching we have over 40 different producers with our amazing list growing everyday.

Meet Hugo from Nuisance. Nuisance was born in the depth of the Cotswolds whilst Hugo and his mother spent their summers picking stinging nettles to create delicious and refreshing cordials. Several years on, Hugo launched Nuisance to champion and celebrate the wild and unloved ingredients on our doorsteps by creating delicious and unusual soda mixers.

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"I really liked this, savoury, refreshing, and it goes really well with gin"


Who is behind it then?

We're a small team with a big dream.

  • Lucy, the Founder
  • Alix, the Wine Expert
  • Lidia, the Beer Expert
  • Hayley, the Social Media Whizz
  • Anna, the Admin lady
  • Wilbur, the Whippet

With strong personal ties to the wine industry through Gordon’s Wine Bar (owned by my grandmother and run by my father), I, Lucy, wanted to pull together a team as passionate as I am about all things food and drink related. My first port of call was an old school friend, Alix, who holds her WSET Diploma in Wine, is an Italian Wine Scholar, and a French Wine Scholar (gulp!), and as an ex-restaurateur she also brings years of experience with her. I stumbled across our beer expert, Lidia, at a beer festival (what are the chances!). She is a Certified Cicerone and has been working in the brewing industry for the best part of 10 years. To keep up with these two, I'm studying my WSET in Spirits.

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Why are we crowdfunding?

So far we have invested a fair amount of time, love and money into getting our online shop running, and getting lots of fantastic producers on board, but now we need a little help to take the next step.

In 2022, we’ve got lots of exciting ideas in the pipeline for From Our Cellar, and so there are many, many things we need to spend money on over the coming months. Stands at wedding fairs is one of the biggest investments for our brand new business. We will need £3,500 to buy: the pitch fees at the fairs (see FAQ's below to see where!), branded banners, branded packaging, stock, signage and more - all these bits and bobs are to showcase our business, get more brands on board so we can offer better deals to our customers.

In exchange for your pledges, we're offering some unbelievable rewards from exclusive wine tastings to Christmas stocking fillers. And of course, every reward that needs to be posted will be delivered to your doorstep in time for Christmas.

As we grow our archive of tasting notes and membership perks, we'll also be giving anyone who donates during this campaign free Tasting Note Membership for the whole of 2022.

One last thing

Wow! Well done and thank you - we really appreciate that you've read this far - and we hope you're convinced that this is a worthwhile business and hopefully we've tempted you with one of our rewards on offer. So there's only one thing left to do. 


Pledge now.*

*Pretty please.

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Q. Will the rewards be shipped in time for Christmas?

A. Yes, all rewards will be shipped before Christmas. Let us know if you need your reward sooner.

Q. Can I order for someone else?

Absolutely! Just make sure you put their details in the delivery details section when you pledge.

Q. Can I pledge anonymously?

A. Yes, you can opt to hide your name from other supporters list by ticking the relevant box when you make your pledge. Don't worry, we will still be able to see your details. If you are pre-ordering a reward as a gift, this is a great option. 

Q. Can I pledge on more than one reward?

A. Yes, you can choose as many rewards as you like. You will need to make a new separate pledge for each reward. If you get stuck, you can message [email protected] for help. 

Q. Is delivery included?

A. Yes. All pledges include postage & packaging costs. Please note that shipping is within the UK only.

Q. Where are the private tastings held?

A. It's totally up to you! We can come to your house or office, or we can arrange a venue with you. Please note that any private events held outside of our usual areas may incur additional charges for our expert to travel to you.

Q. Where are your tastings held?

A. At the moment we hold tastings in various locations around Central London. We also offer virtual tastings as well.

Q. How often do you hold tastings?

A. At the moment we have monthly tastings in various venues. During 2022 we hope to grow this to give you more choice about where to taste, so keep an eye on our events page and make sure you subscribe to our newsletter.

Q. I'm interested in the wedding package, how do I find out more?

A. If you'd like to find out more about the wedding package reward, drop us an email at [email protected] and we'd love to chat.

Q. Which wedding fairs will you be going to?

A. Raising £3,500 will help us go to the Wembley (20th Feb), Lambeth (13th March) and Mercedes Benz in Weybridge (20th March) wedding fairs during 2022.

Get in touch with us at [email protected] if you have any other questions.

Rewards

This project offers rewards in return for your donation

£25 or more

1 of 10 claimed

The Scottish Whisky Puzzle

The Whisky Puzzle of Scotland explores the five Scotch Whisky regions and their characteristics, each offering a different perspective on the elixir. The map highlights the rich history of Scottish whisky as well as the iconic distilleries, past and present, guardians of the secrets and ancient traditions that have made Scotch Whisky famous around the world. Each puzzle comes with a full-size poster and a box stand. RRP £34. Postage included.

£5 or more

0 of 50 claimed

From Our Cellar Gift Voucher

None of these rewards tickling your fancy? Don't worry - we've got it covered. Pledge on this £5 reward plus add the 'additional donation' for how much more you'd like on your gift voucher to spend at www.fromourcellar.com. Gift vouchers will be emailed to you by default, but if you would prefer a paper copy to give as a gift, then please pledge an extra £3, tell us you want a paper copy and we'll pop it in the post with a personal message from

£8 or more

6 of 28 claimed

African Beaded Bottle Stopper

A silver plated beaded wine stopper with a rubber seal – perfect for sealing your wine and helping it last longer. Each stopper is unique and handmade using traditional South African beadwork. Perfect for a stocking filler (for over 18s of course!) or in a Christmas cracker. RRP £10. Postage included.

£15 or more

0 of 25 claimed

From Our Cellar engraved wine glass

Using glassware carefully selected by our wine expert, our From Our Cellar wine glases are the perfect size for red or white wine, and dishwasher friendly. Exclusive to this crowdfunding campaign. Postage included.

£17 or more

6 of 12 claimed

For the non-drinkers

Award winning NINE ELMS No.18 Ruby Velven is a new type of sophisticated non-alcoholic drink created to enhance the enjoyment of good food & social occasions. This reward will be sent with the ingredients and recipe for mulled wine for a NOLO festive favourite. RRP £20. Postage included.

£18 or more

9 of 50 claimed

From Our Cellar wine tasting

Book a spot on any of our virtual or in-person tastings during 2022. Over 1-1.5 hours, our expert will guide you through 4-6 wines or beers. Where possible our tastings also include some tasty nibbles to go alongside. RRP £25pp. In-person tastings are currently available in London only. You’ll receive a voucher by email, but if you'd like by post, add a £3 donation to your purchase and get in touch!

£25 or more

6 of 17 claimed

The French Wine Jigsaw

Discover France. Stunning, mindful, and informative, this Water & Wines puzzle is so much more than a jigsaw: you will learn one thing or two about wine, of course, but also about French geography, as you start playing your way into the world of wine. Each puzzle comes with a full-size poster and a box stand. RRP £34. Postage included.

£25 or more

4 of 8 claimed

The Italian Wine Puzzle

Discover Italy. Stunning, mindful, and informative, this Water & Wines puzzle is so much more than a jigsaw: you will learn one thing or two about wine, of course, but also about Italian geography, as you start playing your way into the world of wine. Each puzzle comes with a full-size poster and a box stand. RRP £34. Postage included.

£35 or more

6 of 14 claimed

The Christmas Negroni Kit

Who doesn't love a Negroni? With that in mind, we're putting together a special box featuring Primo Aperitivo's pre-made Negroni and a jar of Fruitanicals garnishes to serve alongside. A perfect Christmas gift. RRP £50. Postage included.

£35 or more

10 of 30 claimed

From Our Cellar wine tasting for 2

Book 2 spots on any of our virtual or in-person tastings during 2022. Over 1-1.5 hours, our expert will guide you through 4-6 wines or beers. Where possible our tastings also include some tasty nibbles to go alongside. RRP £50 for 2. In-person tastings are currently available in London only. You’ll receive a voucher by email, but if you'd like by post, add a £3 donation to your purchase and get in touch!

£60 or more

7 of 12 claimed

1 month Cellar Club - The Christmas Hamper

Treat yourself or a friend to our hamper of Christmas drinks. Featuring red wine, sloe gin, fizz and nibbles, this won't disappoint. Plus you'll get access to our virtual tasting and meet the producer event. RRP £90.

£100 or more

1 of 15 claimed

Private Wine Tasting for 6 - 15 people - Deposit

If you and your friends want to enjoy a special tasting evening together then this is the option for you. With an RRP of approximately £25pp (we can provide fancier wine for fancier prices of course!), we'll offer you 15% off (£21.25pp) for tastings of 6-15 people by paying your deposit today.

£200 or more

0 of 15 claimed

Private Wine Tasting for up to 30 people - Deposit

If you and your friends or colleagues want to enjoy a private wine tasting together then this is the option for you. With an RRP of approximately £25pp (we can provide fancier wine for fancier prices of course!), we'll offer you 20% off (£20pp) for tastings of 15-30 people by paying your deposit today.

£200 or more

0 of 10 claimed

The Wedding Package - Deposit

Wedding package deposit: As you count down the days to your big day, let us help take away some of the stress. Our experts will carefully help you choose the best tipples to celebrate with at wholesale prices. And as a special wedding gift, they'll throw in an after dinner cocktail for each of your guests. Approximate saving on wine & beers v traditional retailer of 30% plus after dinner cocktail RRP of £12.50 per cocktail. See FAQ's for more.

£300 or more

0 of 8 claimed

Private Wine Tasting for up to 50 people - Deposit

If you and your friends or colleagues want to enjoy a private wine tasting together then this is the option for you. With an RRP of approximately £25pp (we can provide fancier wine for fancier prices of course!), we'll offer you 25% off (£18.75pp) for tastings of 30-50 people by paying your deposit today.

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