Fodder & Forage helping households reduce waste!

by Rosie Sellers in New Earswick, England, United Kingdom

Fodder & Forage helping households reduce waste!

Total raised £1,310

raised so far



Please support your local greengrocer and florist! I need your help to expand what I can offer to our community.

by Rosie Sellers in New Earswick, England, United Kingdom

We're still collecting donations

On the 12th July 2020 we'd raised £1,220 with 40 supporters in 56 days. But as every pound matters, we're continuing to collect donations from supporters.

Hi! I'm Rosie :)

After spending many, many years working in catering and eventually on flower farms, I finally got the courage to start my own business. In December 2019, I opened Fodder & Forage in New Earswick, York - my very own greengrocer and florist shop. We did all the set up ourselves - my family helped me to build and restore furniture, clean and paint the space, sort out a website and get started.

For me, one of the most important aspects of any business is how they take care of the environment, from my first thoughts of opening I knew I wanted to encourage and enable others to have little or no food waste and to reduce plastic usage. I avoid using plastic packaging where possible and nearly all our fruit and veg is loose, this not only gives people the opportunity to purchase just what they need, but it also helps them to reduce waste. The flowers are all local and seasonal and I package them in compostable wrapping.

The world is currently a strange place due to the ongoing COVID 19 epidemic and people and businesses across the world are suffering. I have been fortunate enough to remain open and have been busy delivering veg boxes to people all over York - honestly, we have had to adapt so quickly to the new issues around us and overcome so many obstacles.  There is still a lot of uncertainty about when things will return to 'normal' and when we will be able to reopen the shop to everyone; however, I am still looking at investing in the shops future. One of the areas we expanded very quickly into providing limited product lines for were dry goods. They are popular but ideally, I would like for these products to be available loose and without plastic.

Therefore, I would like to ask for support to enable us to purchase the equipment to add a zero-waste section to the shop. This would allow me to sell a range of everyday essentials such as pasta, rice, pulses and cereals loose. Unfortunately, these units don't come cheap - they're incredibly expensive - but I feel it would massively benefit the shop and the community that use it. It would also enable them to shop in a more environmentally aware fashion. This was one of my future hopes for my little shop but as we have been launched into providing this sort of stock out of necessity, I would like to continue doing it in a more conscious manner when the shop reopens. We hope that you will be able to support us in expanding our shop for the local community.1589226803_zero_waste.jpg

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see Crowdfunder's Terms of Use for more information regarding rewards for pledges.


This project offered rewards

£30 or more

£30 Reward

Pledge £30 today and we'll reward you with an exclusive Fodder & Forage printed shopping tote and a choice of one of our A3 watercolour herb, veg or fruit A-Z prints all originally hand-designed by Rosie PLEDGE NOW> CLAIM LATER

£10 or more

£10 Donation

Spare a tenner to help a business you love to build a future for the community. You will also get a personalised thank you card designed by Rosie.

£20 or more

£20 FUTURE ...

Pledge £20 today and we'll reward you with an exclusive Fodder & Forage printed shopping bag designed by Rosie

£25 or more

£25 York Residents Reward

Support us by pledging £25 and we will send you one of our tasty seasonal veg boxes

£60 or more

£60 FUTURE...

Pledge £60 today and we'll reward you with an exclusive Fodder & Forage printed shopping tote and two of our A3 watercolour herb, veg or fruit A-Z prints PLEDGE NOW> CLAIM LATER

£75 or more

£75 York Residents Reward

For local residents, within our delivery area who pledge their support, you receive one of our beautiful seasonal flower bouquets as well as out tasty fresh veg and fruit boxes

£100 or more

£100 FUTURE....

Pledge £100 today and we'll reward you with an exclusive Fodder & Forage printed shopping bag and all three of our herb, veg and fruit prints PLEDGE NOW> Support Local!

£250 or more

£250 Reward

For pledging £250 you will receive a beautiful Yorkshire hamper featuring the best of Yorkshire produce that we stock in our shop including flowers, oils, flour, cheese, pasta, pickles and preserves!

£500 or more

£500 Reward

Love flowers? Live close to York? Then this one is for you! Pledge £500 and you will receive a 12-month bouquet subscription. Every month you will receive a beautiful hand-tied bouquet or arrangement of local seasonal flowers.

£750 or more

£750 Reward

For our super supporters, we are offering something truly unique. Not only will you get a copy of our herb, veg and fruit prints you will also receive a hand-dyed quilt. Each unique quilt will be one of a kind, made from cotton dyed with vegetable and plant dyes giving a new purpose to flowers and veg and is just one of the many ways we reduce waste in the shop.

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