Target reached!
Turbocharge the Taproom
FIERCE BEER: NEW BREWERY
Aberdeen, Aberdeen City, United Kingdom
Aim
FIERCE BEER are looking to move to a new premises in April 2022, and need your help!
Scotlands 'Brewery of the Year' 2021 are looking to move to a bigger site and need your help...
The Plan:
We have identified a new premises very close to our existing brewery in Dyce, Aberdeen that has huge potential and will be our home for years to come.
There is space of course to increase production and to have a larger chilled warehouse….. but also will allow us to do tours and have an on-site shop and Fierce taproom!
There is also a massive outside area which can be used for events and mini festivals!
The inside space is massive (23,000sqft to be precise!- our current site is 8000sqft incase you're curious) and will be our new home for many years, with the ability to grow into it.
Over the last 6 months we have invested in a lot of equipment in preparation for the move including…a new 4,000 litre capacity brewhouse with a steam generator, a number of fermentation vessels and faster, counterpressure canning line.
In the new facility we need to put in a new sloped floor and drainage system, grain silos and a grain mill, a better lab and a few other pieces of equipment to ensure beer quality is world class.
We have saved up as much as we can, but we are not quite there to be able to get the public areas in better shape…. For visits, tours, a shop and a taproom.
The Opportunity
We have such an amazing #fiercefamily and we had such a great response last time we crowdfunded to help us through the initial covid period, we would like to do the same again. This time we are looking to raise £100,000 in another of our amazing 'Pay It Forward' events.
For each £1 pledged, we will put £1.50 of funds onto your own unique Fierce card, which you can use either on our webshop, or at any of our bars in Aberdeen, Edinburgh and Manchester ...... and hopefully soon our Dyce Taproom.
We will also offer up special open days for our pledge family, as well as group brew events and of course, brewery tours.
What is next..
Our aim is to hopefully complete the raise in December - meaning you can buy a lovely Christmas present for someone (OK, for yourself maybe too) - get the cash loaded cards out to you as early as possible in the New Year - at which point you can start the big spend. But you will have 18 months to use your balance, so you can relax and make a cunning plan on how to treat yourself...
We have loads of great beers already planned for next year - including collab brews with the likes of Amundsen, Vault City, Alpha Delta and numerous others that are still under wraps for now. We'll also be releasing additional specials every month alongside new brews with our partners at New Zealand Beer Collective and Devils Peak! - and did we mention we'll also be setting aside an area exclusively for our barrel ageing projects?!
So...
We need your help.
You can play a part in the future of Fierce Beer.
For every £1 you spend - we give you £1.50 in credit
Credit can be used online, at our bars and our taproom - with an 18 month validity.
Your Fierce card will also give you 10% off in all our bars and online shop for LIFE!
Some VERY important notes....PLEASE READ
- The name you enter is what will be printed on the investor card. If it is a gift you need to enter the name of that person, not you.
- Ensure the home address that the card should be sent to is also correct.
- Please double check the e-mail address you enter as this will be the main form of communication regarding updates for you pledge.
- If there is any space to add a phone number, please do that so we have a second way to contact you if necessary.
- Unfortunately we are not able to ship any cards or online shop orders outside of the UK so please bear this in mind if you wish to pledge.
Merry Christmas and a massive thank you for your continued support, we wouldn't be in this position if it wasn't for our #fiercefamily!
Team Fierce
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This project successfully funded on 16th December 2021