ORIGIN - Fashion For Good

by Origin Africa in Woolacombe, England, United Kingdom

We did it
On 20th April 2019 we successfully raised £13,260 with 79 supporters in 35 days

We believe ethical fashion can invest in the future of communities around the world. Help make this a reality by supporting our campaign.

by Origin Africa in Woolacombe, England, United Kingdom


In 2018 we established our business in the UK - a purpose led organisation - to prove that fashion could be a force for good. We sell organic cotton sweatshirts and t-shirts, adorned with artisanal fabric pockets made using ancient techniques by African communities. We then invest our profits in running humanitarian, locally run projects in the communities from which our fabrics originate. 


Our Products

All our garments are sustainably sourced, made in renewable energy factories and GOTS certified. This basically means that we have carefully created products which are high quality, planet friendly and will last. Find out more by watching this short video…

Our Purpose

Here’s a bit more information about us. We, Tom and Alice, are husband and wife and we set up the company last year after working together in Mali. We have met some amazing people through Origin and are proud to say we have an incredible team behind us, both in the UK and in Africa.

Our Projects 

So, what about the projects? Where do we invest our profits? Well, we’re ambitious but we don’t like to spread funds too thinly, so we chose 3 initial projects, one in Mali, one in Ethiopia and one in The Gambia. We chose these countries because we had both spent time in their communities and had been fortunate enough to meet and been inspired by the local people. Find out more about our most recent project by watching this video…

How will the money be spent?

We decided to raise £40k because that’s what we need to grow the brand, increase our margins and therefore expand our impact. We would carefully invest the funds in creating a new range of ethically made clothes and accessories, connecting with a wider audience and establishing new community-led projects.


*All new tees and sweatshirt rewards will be posted within 2 weeks of the crowdfunding campaign finishing!

Find out more about us by visiting: WWW.ORIGINAFRICA.CO.UK/BLOGS/NEWS


This project offers rewards in return for your donation

£15 or more

Thank You & Shout Out!

We’ll write you one of our project postcards to say a huge thank you for your contribution!

£25 or more

5 of 50 claimed

NEW 'Speak' Tee!

Get your hands on one of the first run of our brand new limited edition t-shirts. High quality, ethically produced and inspired by African tribal patterns.

£30 or more

7 of 50 claimed

NEW 'Wink' Tee!

Our brand new design, inspired by African masks. This tee features our iconic Origin 'eyes' and is made of 100% organic cotton.

£35 or more

8 of 50 claimed

NEW 'Mask' Tee!

Our brand new design, inspired by African masks. This tee features our Origin icons arranged as a tribal face. It is made of 100% organic cotton.

£50 or more

6 of 50 claimed

NEW Ethical Sweatshirt!

Be the first to receive one of our 2019 range of branded organic sweatshirts. High quality, ethically produced and inspired by African tribal patterns.

£100 or more

Origin Champion!

As one of our key supporters you’ll get to attend our exclusive 2019 collection launch party as well as 50% off any item from our new range. From then on you’ll receive bespoke project updates from us to keep you connected to our impact.

£500 or more

Origin Ambassador for life!

Become part of the team and you’ll get exclusive discounts, bespoke project updates and you can help us create the new collection. As well as all that we’ll also post a personalised thank you video on our social accounts to show our appreciation.

£1,000 or more

Origin Partner

As one of our partners you’ll be a sponsor of Origin’s work in both the UK and Africa for 2019. You’ll feature on our website, be promoted on our social channels and be represented in each of our project locations as a key supporter of our work.

£2,500 or more

Origin Co-Creator

As a co-creator you will become part of Origin’s core team for 2019. This will include: - Collaboration on the creation of our new collection. The chance to feedback and input on design & sourcing - Feature in any national press coverage and at our national and international events as an organisation who is partnering with us in the development and launch of the new range - Promotion on our website, blog and social channels

£5,000 or more

1 of 3 claimed

Exclusive Project Sponsorship

Support one of our projects in Ethiopia, Mali or Gambia. Public acknowledgement on our website & a personalised thank you video filmed in the project location, including messages from the local people benefiting from the initiative. Feature in our national & international press and events campaign 2019. A dedicated blog post & promotion on our social channels. The opportunity to visit your chosen project location (travel & costs not inc).

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.