Empowering Mothers Through Their Nursing Journey

by Pretty Mama in Gateshead, England, United Kingdom

Empowering Mothers Through Their Nursing Journey
We did it
On 29th September 2020 we successfully raised £5,124 with 78 supporters in 27 days

Our aim is to continue to design and produce beautiful breastfeeding lingerie and apparel, empowering mothers through their nursing journey.

by Pretty Mama in Gateshead, England, United Kingdom

1st place in the Santander Universities Emerging Entrepreneurs Challenge

 New stretch target

Any pledges that take us over our target amount will be used to buy a stall at The Baby Show with Lidl event. This would be an amazing opportunity for Pretty Mama to connect with thousands of mamas, in addition to enhancing brand awareness and allowing customers to see and experience the amazing quality of our products.


Hi! We are Pretty Mama, a mum focused, feminine maternity brand. Pretty Mama was founded by two sisters Alex and Jenny. 

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About Pretty Mama

Whilst Alex was pregnant with her daughter 3 years ago, she really struggled to find any pretty and feminine nursing bras with matching briefs. Alex went from having beautiful, lacy lingerie to ugly, boring, ‘nana’ bras. Alex’s body had changed so much during pregnancy and she felt her underwear really lacked in boosting her post-birth body confidence.

We are a brand like no other. We stand to make mums feel empowered, confident, happy and beautiful during this important time in their life, whilst being kind to the planet by using recycled and recyclable packaging.

Therefore, in April 2020 Pretty Mama launched our first maternity lounge lingerie sets and since have received an overwhelming response from breastfeeding mothers thanking us for providing beautiful, feminine lingerie to the market. 

Our products have been designed by ourselves, developed, sampled with mamas in mind for comfort and supportiveness. keeping our products at an affordable and competitive price point for our customers.

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"By far the prettiest, comfiest and most practical nursing bra I have bought. The quality of the bra is excellent and the fastening are easy to do with one hand. I love everything about this bra! Even the packaging was lovely." - Trust Pilot Review

The Nursing Jumpers

Since our April launch, we saw the need for stylish, comfortable and easy access nursing jumpers. Our jumpers open discreetly with two diagonal zips either side, this is a design unique to Pretty Mama, along with using high-quality heavyweight fabric ensuring they are made to last long after a mamas nursing journey has ended.
*10% profits from jumpers sold are being donated to Tiny Lives within Newcastle RVI.

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How will the funds be used?

We hope to raise one thousand pounds through crowdfunding, the money will be used to further develop and extend our size range of all our current product, boosting body confidence during this important time in their life.

The Reward

Please show your support by liking, sharing, following and pledging (if possible).

£1 | 10% Discount

You will receive 10% off our full website!

£20 Mother Pamper Gift Set

Pledges over £20 will receive a Mother Pamper Giftset, this can be for yourself or you can nominate a friend or family member who deserves a treat!

£40 | First Backers Limited Discount

Exclusively for our first 30 backers. You will receive a Pretty Mama nursing jumper in a surprise colour, free UK delivery and exclusive 10% website discount.

£45 | The Lingerie Sets

You'll receive matching lingerie set in a surprise colour, plus free UK delivery, this is a £10 saving!! (If you pledge £40 drop us an email with your bra and brief size).

£70 | All about the Jumpers

You will receive two nursing jumpers in a surprise colour! Free UK delivery. (Saving £12)

£100 | Super Bundle

You will receive 2 x Nursing Jumpers and Nursing Bra, plus free UK delivery (Saving £22). Please drop us an email of your bra size.

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Rewards

This project offers rewards in return for your donation. Please select a reward below.

£2 or more

£2 | Prize Draw

The winner of the prize draw will receive two Nursing Jumpers in colours of your choice & Hotel Chocolat Hamper & mini Self Care Goodies (Free delivery!)

£1 or more

£1 | 10% Discount

You will receive 10% off our full website!

£20 or more

Mother Pamper Gift Set

Pledges over £20 will receive a Mother Pamper Giftset, this can be for yourself or you can nominate a friend or family member who deserves a treat!

£70 or more

1 of 10 claimed

£70 | All about the Jumpers

You will receive two nursing jumpers in a surprise colour! Free UK delivery. (Saving £12)

£40 or more

1 of 1 claimed

£40 | First Backers Limited Discount

Exclusively for our first 30 backers. You will receive a Pretty Mama nursing jumper in a surprise colour, free UK delivery and exclusive 10% website discount.

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.