Ekspresyon Naturel Skincare

Aim

Our aim is to receive support towards launching our range of plant based beauty products that are kind to your skin and the environment.

Ekspresyon Naturel Skincare

Our Vision/Mission

It is generally accepted, that we are becoming increasingly aware of the impact, that we the human race are having on our environment and subsequently each other. This awareness includes increased concern for the number of harsh chemicals used in everyday products that we have in our homes.  

For the users of beauty and skincare products, the continued daily use of potentially harmful artificial ingredients on your skin is rightfully raising concerns and leading a push in the number of consumers from all backgrounds seeking alternative beauty products that are not harmful to themselves or the environment.

This change in attitudes has allowed the UK market for natural beauty products to realise a 14% year on year growth in 2018 (as per the Organic Beauty and Wellbeing Market 2019 report), and that trend is expected to continue globally through to 2024, with the global market rising from 14.8 billon dollars in 2017 to 21 billion dollars in 2024 as more people become aware of the benefits of natural cosmetics and with the additional focus on how we are impacting the environment.

Furthermore, for those who specifically suffer from sensitive, dry and problematic skin, moving towards a natural alternative solution, is generally accepted to provide relief from increased skin irritation caused by artificial ingredients.

At Ekspresyon Naturel, we are personally aware of the physical and emotional pain that can come with problematic skin. Whether it's sun damage, environmental stressors, inflammation, or hormonal imbalance leading to acne scars and clusters of dark patches.

We truly believe in the power of plant-based products that have specific therapeutic benefits.

That is why we are focused on ethically sourced ingredients that are not tested on animals, contain no chemical additives, no animal by-products and are kind to your skin and to the environment. Additionally, we do not add synthetic fragrances, silicone, phthalates, sulphates or other harsh chemicals.

We strive to provide our customers with the best of both worlds experience, allowing your skin to be nourished with natural ingredients that do not inflame sensitive skin, while also allowing you to feel and look beautiful, naturally.

Online magazine/blog

Along with our range of products, we feel it is of the utmost importance to encourage our customers and those we engage with to remain up to date with the latest news in the natural beauty space to allow further understanding of going natural.

We want to ensure that everyone we are engaging with, is aware of what natural means to us. This involves educating the Ekspresyon natural community to better understand the potential pitfalls of the natural journey including, how to read natural ingredients labeling and understanding which ingredients should never be in your skincare products.

With that in mind, we will be launching a news/educational blog and online magazine prior to our product launch detailing the benefits of the ingredients we use in our products, along with tutorials and general natural beauty and environment content in order to provide further engagement and encouragement to our network.

The online magazine has informative news articles to further drive awareness for anyone considering starting the journey to natural skincare and beauty. Go-live is scheduled for 01.04.2020

Your Donation

All funds raised will be used to manufacture our launch products, assist with a formal brand launch, SEO funding as well as community engagement via online magazine/blog and social media applications.

The following items form our high-level basis requirements for funding:

-Eco-friendly packaging

-Natural, organic raw materials

-Marketing and PR content

-E-commerce shop build


 

About Me

Hello, I'm Myrlande. I am a wife, mother, certified organic skincare formulator, founder of Ekspresyon Naturel and a ‘forever’ student.  The word Ekspresyon is a Haitian Creole word which means 'expression' and our company name translates in English as natural expression.

I am passionate about all things related to natural skincare, haircare, health, and wellness. and am committed to helping others to learn and understand the benefits of using nature's ingredients in and on their skin.

I have studied and achieved diplomas in natural and organic skincare formulation with an award-winning and accredited school which fine-tuned my skills and boosted my knowledge of skincare formulation and creativity.

My Journey

My daughter has suffered from severe and painful eczema since the age of 2 months.  Her skin condition and the stress it caused her drew me into the world of natural skincare. After many years of being prescribed creams with varying levels of steroids, we were no closer to bringing my little one the relief that as a family we could all see she needed.

As a mother, I was determined to find alternative methods to overcome her issues and eventually turned to making my own plant-based creams. It has taken me years of researching, learning and testing different formulations to get her skin looking and feeling nourished and properly hydrated. The relief we felt as a family was nothing compared to the change in my little one as I watched her confidence grow each day as the pain and irritation subsided.

Other parents also noticed the change in my daughter and I advised them of what I was doing and was genuinely surprised at how many were going through similar issues with their children. I thought I could help, so provided them with my creams and again surprisingly they kept coming back for more while telling others in the process and widening the circle. I knew I had something significant when those same individuals came back with offers to buy my creams.

Along with wanting to help my daughter, I’ve lived with my own skin issues that pushed me into wanting to understand more about natural skincare. I suffered from hormonal acne for over 3 years as a result of two years of antibiotics linked to complications from major heart surgeries. It is hard for a woman to feel confident when your skin isn't where you want it to be.

I went through a period where I couldn't bear looking into a mirror without tearing. I sometimes felt ashamed to leave the house. Furthermore, even when I did, my face was covered with makeup.

The irony is that the products I used to hide my scars, were exacerbating my condition, which in turn continued to deflate my self-confidence. To be clear, my distress was not about the perception of others but rather; it was about how I saw and felt about myself.

Everyone deserves to feel beautiful and happy with and in their own skin!

What I discovered on my journey, is that the foundation of what we need to maintain healthy skin and hair can be found in nature and does not need to compromise the way I want to look. The natural world provides a myriad of botanical ingredients that contain essential healing and nourishing properties for our bodies, both inside and out.

Promoting healthy, beautifully nourished, glowing skin helps you to enjoy the naturally you and can be achieved without negatively impacting your health or the environment. It is my goal and passion to help people to grow confident and find love for their own appearance through our products and engagement with them.

Ekspresyon Naturel products are original formulations, lovingly handmade in small batches and can be wonderfully fragranced using the purest blend of naturally derived, and organic ingredients including unrefined and cold processed butters as well as high-quality essential oils, and botanical herbs.

We source natural and sustainable raw materials that offer high performance and nourishing properties to tackle dry, sensitive, hyperpigmented skin. We take great care to ensure the resulting product will not only regenerate, but nourish, soothe, and protect skin while providing a luxurious pampering experience.

Our Social Stance

The beauty industry is one of the major culprits for environmental waste. We aim to use environmentally friendly formulations, production practices, and packaging methods. Our products are sustainably sourced, biodegradable and good for the environment. We are living in a world of plastic which is hurtful to the environment and precious creatures. Sustainable packaging can be costly, for a small start-up but we endeavour to be a part of the solution for environmental change. Our packaging needs to be as socially responsible as the products they contain. This is a challenge, we hope you will join us to meet head-on.

Our Commitment

A percentage of our profits will go to social missions that we are passionate about. Namely Compassion UK; Compassion is a leading Christian children’s development charity dedicated to empowering every child left vulnerable by poverty. Personal sponsorships aid in helping to fight poverty by giving children the opportunity to escape the suffering and fear poverty brings. They believe as we do that every child matters. Children deserve to be safe, fed, educated and empowered. We've chosen to concentrate on the region of Haiti, which is the country of my birth.
Full disclosure, my husband and I personally already sponsor a child through Compassion UK but this is separate from what we will do with the profits from Ekpresyon.

Another organisation we are passionate about is Women of Worth. This organization provides aid in the form of microloans to help women in Haiti learn a trade and start a business so that they have an opportunity for an independent future. We want to help in planting seeds of hope that will build others up and help them to flourish.

Launching Soon

Eklere, our glow up serum launching at the end of summer 2020.  Eklere is a fine blend of 100% natural and organic super seed oils including Hibiscus, Camellia, Sea Buckthorn and Rosehip that will nourish, moisturise, reduce the appearance of dark spots, strengthen skin and give you a radiant glow. 

Eklere is a Haitian Creole word meaning, brighten, enlighten and illuminated.

This product will be available to order pre-launch, at a reduced price - see rewards.

Hibiscus Rose Body Melts

Formulating with my daughter

Products in the works for future launch.

This project successfully funded on 8th April 2020