We're still collecting donations
On the 5th February 2021 we'd raised £3,655 with 86 supporters in 28 days. But as every pound matters, we're continuing to collect donations from supporters.
We'd love to continue our band's journey by releasing our second album, enabling us to begin touring again in 2021.
by Moss Daytoner in Cockwells, England, United Kingdom
On the 5th February 2021 we'd raised £3,655 with 86 supporters in 28 days. But as every pound matters, we're continuing to collect donations from supporters.
£900 would be spent on manufacturing a second single as a 7" vinyl 45 to extend the interest and promotion of the LP beyond the first single release and doubling the possibility of national radio play, exposure and live bookings.
£500 would be paid to a promotions company specialising in funk & soul genres to promote a second single to relevant broadcasters, stations and networks across the music industry to improve the chances of increased visibility, sales and ultimately live bookings.
Our previous LP campaign included the LP itself supported by 2 x 7" vinyl single releases which sold out. The second release extended Daytoner's profile on radio and on the festival circuit over a longer period beyond 2018 leading up to the most recent 7" single release in 2019.
Daytoner are extremely grateful for any help or support you can possibly provide to help get us up and running again after the Covid crisis, so that we can keep releasing our music, fulfil our potential and continue our journey into the future.
New Daytoner Releases in 2021:
We're currently in the final throws of writing our second band album, which we're looking to release in Summer 2021. This represents our main opportunity to re-ignite interest in the band, after the long lay-off during the pandemic, to attract new bookings from festival and event organisers for 2021 and beyond. This in turn will help all members of the band to earn income from their musical skills (indeed this is the main source of income for some members) as well as work with other local businesses in this sector eg rehearsal rooms, recording studios, mastering engineers, venues, vinyl manufacturers etc
The first Daytoner band LP was self- funded, with all band members donating their fees from 2017's live shows, but this simply wasn't possible in 2020 due to the cancellation of all shows as a result of the COVID crisis. Also without income or any government support, most band members are unable to afford substantial financial input, although all are contributing what they can.
The Story So Far
Daytoner began as a solo production project back in 2009, but over the last 5 years, our SW funk and soul act has now become a 6 piece live band, touring UK festivals and events, including 10 support shows for The Craig Charles Funk & Soul Club plus sets at all the UK's major music festivals including Glastonbury, Beautiful Days, Bestival, Boomtown Fair, Boardmasters, Kendal Calling, Secret Garden Party, Green Man, Wilderness and many more.
Our debut band LP, 'Off The Hook' was released in 2018 and won the band many more fans following airplay on BBC Radio 2 & BBC 6 Music and critical acclaim amongst blogs and reviews serving the funk and soul genre. The touring of this album across the UK in 2018 and 2019 was well received at festivals and club nights including shows at iconic venues like The Natural History Museum, Soho's Pizza Express Jazz Club and The South London Soul Train in Peckham.
2020
Despite all the show cancellations, the band were determined to stay positive and make the most of the time-out to write new material for their album. During the lockdown, 4 of these ideas were revealed in 'zoom' style isolation videos which were featured in Cornwall Live's end of year round-up of those providing "much-needed escapism in 2020", plus there was radio airplay on The Craig Charles Funk & Soul Show on BBC 6 Music.
Our Plan
We are now hoping to build on the success of the first album, so in 2021 we're looking for support to press the next LP and supporting singles on vinyl, as this format has proved to be the most effective for our band, both in terms of meeting the needs of our vinyl loving fanbase of DJs and funk and soul fans and generating revenue to ensure the band's viability. We're also looking to promote this album to ensure visibility of the release amongst the main tastemakers in our genre, whether they write for the press or have influence on radio, TV and online.
Project Timetable & Finances
We are now in the final throws of recording the last few LP tracks whilst in lockdown and we aim to be ready to send off the final mixes for mastering and vinyl pressing in Spring 2021, ahead of the LP release in Summer. We've all fingers crossed that this will be in time for a possible return to live performances later in the year. We kept recording costs at a minimum by using the home studio facilities of some band members.
LP Project Costs - £3.2K*
LP & Single Mastering £250
7" Single Vinyl Pressing £900
LP Vinyl Pressing: £1500
Promotion £550
* Based on quotes from the previous LP project, adjusted from 2018 prices
Finally, if we were unable to effectively promote and release our second band LP on vinyl, today's reality is that a digital only release would not generate as much revenue from streaming and downloads. We also know that a digital only release does not have as much appeal and impact in our market and amongst our following and as such, we fear that interest in our act could decline to a level where it is no longer sustainable for those involved. This would be a great shame given the national attention we have previously achieved through all the gigging, travelling, writing, rehearsing and recording that we've committed to this act over the last decade.
Daytoner are extremely grateful for any possible support you can provide at this difficult time and thank you in advance to all those that are able to help in any way.
Here's to brighter days ahead, big love from us all in Cornwall xxxxxx
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