Help Save Our Venues and Support Our Performers!

by Central Tickets in London, England, United Kingdom

We did it
On 11th September 2020 we successfully raised £47,639 with 1551 supporters in 28 days

The COVID-19 pandemic has been devastating for the venues we work with. We want to help raise funds to help them get back on their feet.

by Central Tickets in London, England, United Kingdom

New stretch target

If we are lucky enough to hit stretch, we'll use the additional funds to donate to the venues and performers who work with Central, to make even more meaningful contributions to their recovery plans.

Hi everyone, 

Central Tickets needs your help!

What are we trying to achieve? 

We want to raise funds to help support the venues and event organisers who make shows available to our members and we need your help!

As you likely know, COVID-19 has been devastating for theatres and event organisers.   Many venues have fallen through the cracks and aren’t able to secure funding to help them through this incredibly difficult time.  Some of them are faced with the heart-breaking possibility of closing for good.

Since 2017, these same venues have welcomed our members to thousands of great events.  Even throughout lock-down so many of them have selflessly provided free online productions, to keep you all entertained and engaged with theatre.  

We’re hoping that you’ll join us in showing these venues how much we value their contribution to our lives, by making a donation to support them and show them how much we appreciate what they offer us.

Why is this so important?

Despite the fact that indoor performances can begin again from August 15th, the reality is that the social distancing measures mean it won’t make economic sense for many of London’s venues to return until we reach Stage 5 of the Culture Minister’s plan for the Arts.  

A report written by OffWestEnd estimates that a total loss of income over the course of six months (post lockdown) will equal a staggering £7.6m for the 100 venues it has included within its report, should they stage work at reduced capacity levels of 50%.  That figure is in addition to the £13.3m already lost by those venues during March to September.

Central Tickets works with a large variety of different types of events, above and beyond theatre, including comedy, movies, classical music, talks and cabaret.  Many of these have fallen through the cracks in terms of funding being made available to them.  So many great event organisers trust our members to attend their events – most of you will know it’s not uncommon to see 80+ listings on the site for you to choose from.   

These venues and event organisers need our support.   They’ve been so incredibly generous to provide so many events to our members over the years and if we’re able to help make sure that they pull through to eventually offer more opportunities to our members, we should.

We’ve always said that our lovely group of members appreciate the importance of giving something back. We ask you to please consider making a donation or choosing from one of the rewards (there’s a very cool t-shirt).    Every little helps and anything you can spare is gratefully appreciated.  

Our Story

As you’ll likely know already, we are a seat-filling agency based in London.  We provide a seat-filling service for event organisers in London, and our members attend those events for a nominal admin fee.

We began in 2017 as a bedroom business on a shoe-string budget and we’re still a fairly small team.  We’ve been very fortunate in that we’ve grown a really lovely group of members and a steady number of clients who trust us to work with their events.

How COVID-19 has impacted us

Our business, like many others as been greatly impacted by COVID-19.  We’ve not earned any income since Feb and had a great deal of refunds for forthcoming events to make in the weeks that followed the lock-down announcement in March.

It’s been a challenging time, and we’ve dealt with it by focusing on our members and providing good customer service.  Pairing back, cutting costs where we can and making use of the extra time to focus on development and platform upgrades to improve things for our members.   We’ve made a number of exciting improvements to our site that we’re sure you’ll be happy to see, once we begin listing events again.

Despite the fact we've not earned anything, we've decided against fund raising for ourselves.  We'll wait it out and we don't have the running overheads of a venue who are supporting larger teams and all of the fixed running costs associated with operating a theatrical space. They've been hit harder and for that reason, we're focusing on them.

You’ll likely have seen that Hartmut’s been working with producers and scouring the internet to find you different online shows that you can watch for free.  To date, he’s found over 110 different shows which he’s posted in our blog.

If you’ve been watching the shows and enjoyed them, please do consider making a donation for what you might have paid to watch one at the Cinema.  If every member were to do that, the impact would be considerable. 

How will the money be spent?

 Everything we raise will be shared amongst the venues who regularly make events available to our members.

 We’ve given a lot of thought about how to approach this fairly/proportionally and we’ve decided that the best way to allocate the funds is to divide the sum of money raised by the number of tickets booked by our members over the last two years and give the money to the people who allocated them.

That way, the people who have provided the most opportunity for Central Tickets members, will benefit the most.

We will not take any of the money raised for ourselves or Central Tickets. 


You can make a donation to help support the venues, or you can choose from our selection of rewards which are shown to the right!


We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see our Terms of Use for more information regarding rewards for pledges.


This project offers rewards in return for your donation

£25 or more

£25 - The Only T-Shirt you'll ever need!

One of our creative members has designed a Love Theatre t-shirt in the style of our logo in a nice navy colour with white text. This luxe t-shirt will be a daily reminder of what a lovely person you are for donating to help our venues at this difficult time. The t-shirts are Unisex Gildan 100% Cotton, Heavyweight 185gsm and available in sizes S to 2XL. Price includes delivery via Royal Mail signed for.

£10 or more

£10 Donation

Spare us a tenner to help support the venues we work with and we'll love you forever and ever.

£15 or more

£15 Donation - Virtual Hall of Fame

If you're kind enough to donate £15, we'll add your name to a special supporters page on web site as a big thank you on account of you being a wonderful human being.

£35 or more

£35 - Heavy Blend Love Theatre Unisex Sweatshirt

You'll feel warm of heart in this heavy blend, Gildan sweatshirt, knowing that your donation is helping to keep the lights on in the venues we all hold dear. It comes in Charcoal or Royal Blue with a white Love Theatre design in the style of the Central logo, printed centre chest and is available in sizes S to 2XL. They are 50% cotton, 50% polyester fleece, 279gsm with twin-needle stitch and set in sleeves (fancy). Delivery is included.

£50 or more

£50 - Tickets, T-Shirt & Sweatshirt Bundle

If you're thinking about donating £50 you are already quite a fabulous individual. But this bundle of Love Theatre t-shirt and sweatshirt will take you to the next level. We'll also include two free seat-filling tickets to be used on a show of your choice when we reopen and a hand written thank you note from the team here at Central. See the rewards above for details about the t-shirt and sweater. The price includes delivery.

£100 or more

29 of 50 claimed

2-Course Lunch for 2 with fabulous Entertainment!

If you donate £100 to help venues get through this terrible time, the very least we can do is wine and dine you, right? For £100 we'll make sure you have a fantastic time and enjoy a 2-course lunch and a glass of wine at a Central London mystery location with some great entertainment thrown in to make it a special occasion to celebrate what a wonderful, kind and giving person you are. All dietary requests will be catered for.

£250 or more

VIP Theatre Tickets & 3-Course Dinner for Two

For £250 we'll treat two of you to a decadent 3-course dinner, with Champagne and top tickets for a special show from one of the wonderful venues we're supporting. You'll be the guests of honour, with interval drinks provided and the very best seats in the house for a very special production (when the theatres reopen of course - for this reason, we've set the fulfilment date as March 2021, though this may be far sooner)

£500 or more

2 of 4 claimed

Private 5-Course Dinner with Private Recital For 4

For our most generous reward, we'll pull out all of the stops to create a wonderful experience for you. The team at Central (with a little help from a chef) will cook a 3-course dinner for you and three of your guests. You'll enjoy sole use of a private dining room in a central location and be treated to candle-lit private recital from a musician who regularly plays for the ENO, London Philharmonia and the London Philharmonic Orchestra.

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