Cardiff Indie Collective

by Rhian Pitt in Cardiff, Wales, United Kingdom

Total raised £3,230

raised so far



Cardiff Indie Collective is a community of local independent businesses, which aims to make shopping locally easier and more convenient.

by Rhian Pitt in Cardiff, Wales, United Kingdom

We're still collecting donations

On the 13th August 2020 we'd raised £3,220 with 91 supporters in 41 days. But as every pound matters, we're continuing to collect donations from supporters.

 New stretch target

If we reach our stretch target, we will be able to source plastic free, compostable, and recyclable loyalty cards. If we reach this figure the material will be responsibly manufactured at one of the world’s most environmentally friendly paper mills, powered by bio energy.

We will also use some of the stretch target towards creating a promotional video to promote and advertise some of the local independents involved in the Cardiff Indie Collective. 

Cardiff Indie Collective is a supportive community of local independent businesses. Through our website and social media pages we can showcase them in one place to make it easier and more convenient to shop locally. We had started planning the website back when corona was still an innocent beer – but the effect of the virus on our local businesses means we want to get it launched as soon as possible.


How we started

Our instagram account started out a couple of years ago as ‘The Cardiff Gift Exchange’, which was a meeting place for local independents to swap their products and services – this has evolved into what it is today; a platform to help spread the word and share the work of some of our wonderful small businesses all in one place.


The next steps  - Where will your money go?

Building the website is the next step and this is where a bulk of the funding will go. The website will have a directory of local independent businesses in Cardiff and the surrounding area. You will be able to search for them either by category, by keyword, or using an interactive map – so whenever you need to buy something you can have a look if you can buy it locally, before visiting the chain shops.

Each participating business will have their own profile, with links to their shops/websites etc.

There will also be a blog where there will be a regular ‘indie business of the week’ feature, as well as contributions from local businesses


 For consumers, we will also be launching a loyalty card, which you will be able to use in participating businesses. There will be events and workshops where you can ‘meet the maker’ and participate in a range of activities. There will also be an option to buy gift vouchers which can be used in participating businesses. There is also a community facebook group where you can give and receive recommendations.

For businesses, as well as the website, we will be holding events  - from networking to business related workshops. We will also act as a support network, you will have access to a private facebook group, and we can be a collective voice should we need it. 

The funding from your pledges will go towards the initial start up costs of this.

Help us to help the local independents in Cardiff! 

Thank you!! Rhian x


Our rewards have all been kindly donated by the incredible network of independent businesses in Cardiff...

They are constantly changing.... The ones you see here are the ones we have left - see rewards page for prices and details


Carta and Wood postcard prints with handmade flower (£3)


Mixed afternoon tea for 4 from Wildflower Kitchen (£14)


£20 gift voucher for Twin Made (£18)


Fern & Gold leaf cufflinks from Ameow Designs (£20)


100% silk naturally dyed face mask from lil & co (£22)


Custom jewellery from Mourning Assembly (pic is an example) (£24)


Reiki or Swedish massage session with Soul Tree Therapies (£28)


Necklace from Matico (£30)


Lampshade from Matico (£45)


Distance Reiki sessions with Healm (£30)


Set of 4 deep blue sea coasters from Glass at the Spinney (£33)


Tea set from Blossom & Nectar (£34)


Initial wreath from Hip hwre (£35)


Massage voucher for NHS or key workers with Rhian Pitt Holistic Massage (£38)


Wood and resin coasters from Anastasiou Designs (£40)


Sports/remedial massage with Dakota Therapies (£42)


£50 voucher to spend on Lydia Nizliban jewellery (£48)


Haircut & treatment at Kasey and Dani (£55)


90 minute treatment at Yurt in the City (£60)


Sourdough baking workshop with Pettigrew Bakery (£140)

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see Crowdfunder's Terms of Use for more information regarding rewards for pledges.


This project offered rewards

£3 or more

F Boris Earrings by Cat's Crafts

Silver plated hoops by Cat's Crafts which tell Boris to go and do one - pics are in our project story - go and check out @catlawsonjones for more of her work

£3 or more

Carta and Wood postcard prints

These beautiful postcard prints come in 4 different designs, each with a handmade paper flower - see our project story (in overview) for an image, visit our social media, or visit if you would like to see their other products. Text on postcard: 'This too shall pass' 'Hello Sunshine' 'Be Kind, Do Good, Have Grace' 'You've got this'

£10 or more

Cardiff Indie Loyalty Card (earlybird price)

Advance purchase of our loyalty card, which you will be able to use to bag yourself a discount in many of the local indies in Cardiff. Each subscribing business will be setting their own discount rates/special offers. The loyalty scheme is due to be launched later this year. Each loyalty card will be valid for 1 year.

£18 or more

Cufflinks from Ameow Designs

Fern and gold leaf cufflinks from Ameow designs, worth £25. For a photo, see our project story, or see her website here

£18 or more

100% silk naturally dyed face mask from lil & co

If you're going to have to use a mask, you may as well make it a beautiful one. This 100% silk mask is dyed using natural dye materials and sewn by hand - take a look at our overview (project story), updates or our social media for a photo ...and go and follow lil & co on social media

£25 or more

Necklace from Matico Studio

For a photo, see our project story. This Matico necklace is made using fabric offcuts after making the Matico lampshade also available as a reward. All Matico jewellery is nickel and lead free. The Circular pendant is made using cotton fabric and stainless steel backing, on a recycled cotton cord, finished with a silver plated magnetic clasp for an easy to use closure. Necklace Length: 54cm Circular Pendant: 7cm x 7cm

£27 or more

6 month subscription to the website

This reward is open to local Cardiff Independent businesses - get your self featured in our directory, have your own profile, and have access to our events and workshops. Be a part of the collective for this earlybird price and save yourself 10%

£28 or more

30 minute Distance Reiki Sessions

Receive 30 minutes of distance Reiki healing. Distance Reiki is energy healing which can help both physically and emotionally as well as a great practice for our general wellbeing. You will receive a 30 minute treatment as well as an initial video call and follow up to discuss your session, anything youd like to work on and your experience afterwards. For more information you can go to

£30 or more

NHS / Key worker 1 hour holistic massage voucher

You can either claim the gift voucher for a key worker you know, or you can pledge and the voucher will be given to an NHS frontline worker. Rhian Pitt Holistic Massage is based in Splott and Grangetown. (Please note, voucher will only be able to be used once restrictions are lifted.)

£30 or more

A set of 4 deep blue sea coasters

Each piece of aqua, turquoise and blue glass is hand cut and fused together in the kiln. Each coaster measures 10 x 10 cm and comes with foot bumpers to ensure they don't slip on the table surface. Value for 4 is £36. This and all pieces from Glass at the Spinney are hand crafted by Chrissie from her home studio. For a photo, see our project story.

£30 or more

Embroidered initial wreath

Hip.Hwre are offering a personalised embroidered initial wreath worth £38 - For a photo, see our project story or follow Hip. Hwre on social media to see more.

£30 or more

Blossom & Nectar tea set

Perfect as a treat for yourself, or as a gift - this tea set contains a small blossom and nectar bee mug, 12oz of honey and a clip tin of English Breakfast or Blue Earl Grey tea. (Usual value =£40) For a photo, see our project story.

£35 or more

4 stunning handmade wood & resin coasters

A set of 4 handmade wood and resin coasters made from olive wood and eco resin. The coasters are all made from wood offcuts that have been repurposed. All one off and unique pieces from Anastasiou Designs. Diameter is 98mm - For a photo, see our project story.

£42 or more

£50 voucher for jewellery from Lydia Nizblian

Your choice of jewellery to the value of £50 from Lydia's range of jewellery. For images see our project description, social media or follow Lydia and see her website

£45 or more

Haircut & treatment at Kasey and Dani

Treat yourself to a haircut and treatment with Kasey and Dani on Kings Road. (Please note the salon will not be open until restrictions have been lifted and you may need to wait your turn to make a booking while they catch up with existing clients!)

£45 or more

12 month business subscription to the website

This reward is open to local Cardiff Independent businesses - get your self featured in our directory, have your own profile, and have access to our events and workshops. Be a part of the collective for this earlybird price and save yourself 10%

£120 or more

Sourdough baking class with Pettigrew bakeries

The lovely lot at Pettigrew Bakeries are offering a one day sourdough baking class worth £145 (Please note the timings of this workshop will depend on social distancing restrictions)

£15 or more

£20 gift voucher for Twin Made

Twin Made run colourful craft workshops in Cardiff. They also sell make it yourself craft kits, and ready made cross stitch creations. Take a look at the marvellous creations at

£20 or more

Custom piece of jewellery from 'Mourning Assembly'

A custom piece of jewellery from ‘Mourning Assembly’ who specialise in making high quality unique, bespoke pieces from preloved parts & found objects. Example photo in our project story, on our social media and in our updates. Check out @mourningassembly’s page on Instagram. They will put together your custom item, worth £28

£25 or more

Reiki or Swedish massage with SoulTree Therapies

Have your pick from a 30 minute swedish massage, or a reiki treatment, worth £30. SoulTree therapies are based in the Castle Emporium on Womanby Street. (Please note that this reward will not be able to be used until restrictions have been lifted and SoulTree therapies can open their doors again).

£36 or more

Sports /remedial massage with Dakota Therapies

60 minute sports/remedial massage from Dakota therapies (worth £45). Please note, you may need to wait for restrictions to be lifted before using this voucher.

£40 or more

Lampshade from Matico Studio

This original African fabric was found in Accra, Ghana, and lovingly handmade into a truly unique and beautiful lampshade. Size:30cm diameter x 21cm height The lampshade is backed with professional flame retardant PVC which has been tested in the Lighting Association Laboratories and has passed the The British Standard test for Luminaires. All shades are suitable for ceiling pendant, table and floor lamps. For a photo, see our project story.

£55 or more

90 minute treatment at Yurt in the City

£65 gift voucher from Wild Wood Therapies to be used in exchange for any 90 min treatment at Yurt in the City. Enjoy a relaxing holistic, aromatherapy or deep tissue massage from our beautiful Mongolian Yurt based at Meanwhile House.

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