Wear your badge for the Forget me not Appeal
From 13-17 May 2024, British Airways have teamed up with Alzheimer's Society to support the Forget me not Appeal to raise awareness and money for everyone living with dementia.
Purchase one of our special Forget Me Not pin badges from British Airways staff at key hubs throughout the week and wear as a symbol of solidarity.
Supporting our partnership
By donating to the appeal, you are supporting our partnership with Alzheimer's Society, funding life-changing support and ground breaking research that people living with dementia, their carers and their loved ones need right now.
Your support for the Forget me not Appeal helps me make sure nobody has to face dementia alone.
