BOWY. Make your own rules.

by Karina Sparks in Birmingham, England, United Kingdom

Total raised £413

raised so far



My aim is to produce a female led brand that will create a community for empowering women and bringing them equal with males.

by Karina Sparks in Birmingham, England, United Kingdom

We're still collecting donations

On the 17th July 2020 we'd raised £413 with 31 supporters in 42 days. But as every pound matters, we're continuing to collect donations from supporters.

As a girl I grew up in the country. A farm house in the middle of nowhere. Forests for five miles, and eight to the nearest shop. People may have been absent, but sexism was not. I had big dreams, and when I was young I knew I was meant to do something great. Something bigger than shovel cow poo. I was educating myself in every way I could. So I moved to the UK, learned English, started university and worked and worked and worked. Growing up in a culture where it’s so common to be told that a woman’s place should be in the kitchen. That females do female jobs. You shouldn’t be a provider, its man’s job. You shouldn’t be a business owner, you should be a good wife and clean the house and raise kids. How can you be a leader if you’re female? You’re too emotional, you’re not stern. I knew as a young women, I wouldn’t be defined by the men around me.

Dance helped me express myself, and the body I am proud of. I travelled more with my studies. And I was met with the same messages, I did a ‘girls degree’, I can get a ‘girls job’, a dance teacher perhaps. While I studied, I started a job in a bar that promotes female empowerment. A place where every general manager was male, everyone in control was a man. So I pushed, and developed and became their first female general manager.

I worked hard, and still men AND WOMEN told me I had only been promoted because ‘you’re female’. Customers would tell me – ‘you can’t be a general manager here, you’re a female’. ‘I want to speak to actual manager, not a girl”, “You’re too young to be a manager, “You only got promoted because you’re pretty”. So much for female empowerment, huh.

I’m not finished.

I’m not ready to be defined by the people who tell me what I can be, or what a woman should be.

I want this brand to become the next step. Bringing females equal with males. I want to make sure that females are taken seriously. I want to make my own rules.

I don’t only want to create a business where females can buy luxurious and comfortable underwear. I want to create a union, where females no matter of age, race, size or personal beliefs will feel empowered and equal.  I want to help females feel confident and to help them build self-worth. Because a female with a great idea can conquer the world, one step at the time.

Be Brave. Don’t be afraid to speak up. Don’t be afraid to start something big.

BOWY wear will be unique because it will be female led. We will make sure that women are listened to, and they are being heard. We will throw away metal wires that keep digging and leaving scars. We will make it comfortable, yet luxurious.  


This project offered rewards

£5 or more

£5 One step at the time

Thank you ! By donating £5 towards our product we will give you 10% off your first order!

£10 or more

£10 You are AMAZING!

Thank you for your support! By pledging £10 we will reward you with 20% off your first order!

£20 or more

£20 You're beautiful!

We appreciate your support! As a thank you we will send you a pair of our bottoms and a handwritten note !

£50 or more


Your support means so much! As a thank you from us we will send you a limited edition hat, pair of bottoms and handwritten directly to your door!

£100 or more

£100 You're changing the future!

Your support is incredible! As a thank you from us we will send you our lingerie set and limited Edition HAT !!

£500 or more

£500 be part of us

You are incredible !! As a part of this pledge we will send you a lingerie set and we will let you choose one colour of your choice for our lingerie line!

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