by University of Birmingham in Birmingham, England, United Kingdom

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Pledge to help the University of Birmingham win a bike share scheme to be used by staff, students and the local community!

by University of Birmingham in Birmingham, England, United Kingdom

5th place in the Santander Cycles University Challenge


What are we crowdfunding for?

The University of Birmingham is Crowdfunding to bring a bike share scheme to our incredible campus.  We are in competition with 4 other universities to raise the operational cost of managing 50 bikes and 8 stations at key locations.  Santander Bank will pay the capital costs of the scheme (worth up to £100,000).  Pledge to help us win #bikesforbrum! 

Why are we doing this?

We want to bring a bike share scheme on campus in order to make our staff, students and the local community more mobile, healthier, happier, improve air quality and reduce congestion in the local area.  The University is committed to becoming more sustainable and views a cycle scheme as key to this.  If you’re a student living at The Vale or in Selly Oak just imagine cutting your walk to campus by more than half by jumping on a bike.  For staff this will help you get around campus for meetings, visiting the gym  or popping to Selly Oak to do some shopping during your lunch.   For the local community it will help make access to the train station, our museums and sports centre so much quicker and easier.  Cycle schemes are proven to increase cycling amongst people who have previously not tried it in addition to making it quicker and easier to  get to places and  also improve health and wellbeing.  What’s not to like?


What would the scheme look like?

Our cycle scheme will consist of 50 bikes located at 8 key locations around our campus.  Want to get from The Vale to the Guild?  We will have a station at each!  How about from the Medical School or University station to the Sports centre?  We’ve got that covered too.  In a rush to get from Selly Oak to University station?  Don’t worry that will take about 5 minutes on a bike rather than the current 15 minute walk! The scheme will operate similarly to the larger city wide scheme in London.  You can select either a paid membership or just ‘pay as you go’ then get access to bikes whenever you need them via an app, online or even over the phone.  It really is that simple!  


The bikes themselves will be the iconic red bikes you see in London perfect for getting around campus and further afield fitted with mudguards, lights and even a basket at the front to carry your shopping.  Hiring a bike couldn't be easier via the dedicated app.  Just type a code in to the keypad on the back of the bike, remove from the station and off you go.  Return the bike to any of the 8 stations when you're finished or just use the clever locking system if you're just popping in to a shop or grabbing a coffee.  The bikes will be available for everybody to use and by pledging now you you can get a big discount on membership to the scheme.

The story so far...

Santander Bank offered us the chance to enter the competition in January and since then we have been working furiously behind the scenes to make this dream a reality.  In February we surveyed over 700 staff and students and 88% said they would love to see the scheme on campus. Colleagues from across the Universities Transport, Estates and Marketing teams have worked together to submit our entry in May.  Initially  there were 25 Universities in the running and after the shortlisting there are just 5.  Now we need your help to raise as much money as possible and smash the competition to win #bikesforbrum!


Some quotes from staff and students from our survey:

"This sounds like a fantastic scheme - it would be wonderful to have bikes available to get around our large and beautiful campus more efficiently"

"What a great idea! I would certainly use the scheme; mostly for recreation at lunchtime."

What will the money we raise be used for?

We are Crowdfunding to raise the operational costs of this scheme.  The money raised will be used to maintain the bikes and ensure  they are in the right place at the right time.  Who better to do this for us then our incredible partners Urban Cycles already located at the heart of campus and providing the best service for staff, students and the local community?  Urban Cycles are a social enterprise and running this scheme will be no small task (they’ll be moving bikes and maintaining them all year round while you’re tucked up in bed).  As mentioned before Santander Bank are providing £100,000 of capital funding but we need you to make this dream a reality!


What rewards are on offer?

Other than that warm and fuzzy feeling you get from knowing you have done something good we also have a fantastic range of rewards for pledgers!  How about a discounted membership for the scheme for a term or the whole year?  By pledging now not only will you be helping us to win the competition but you will get a massive discount on the usual rates for the scheme.  Being a member means you get the first half an hour of your ride free and also pay a heavily discounted rate for longer rides.  Membership also entitles you to ride bikes all over the world with NextBike schemes in over 120 cities so it's not just a membership to our scheme.   Membership also means capped costs so even if you kept the bike for a whole day it would never cost you more than £5! So don't delay - pledge today!

We've even got limited edition jerseys and caps signed by Olympic Gold medallist and University of Birmingham alumni Paul Manning MBE - that's him there on the left of the picture with Wiggo!


Not going to ride the bikes but still think it’s a fantastic idea and want to pledge?  Well then don’t worry we’ve got you covered.  We have an early bird entry to the Mad Summer Hare  sportive plus limited edition goodies from Urban Cycles.   Want to improve your cycling and get coaching from local legend and University of Birmingham alumni Tom Kirk (Custom Cycle Coaching) then pledge and join him for a training camp in beautiful Andalucia.

Not into cycling at all?  Then how about tickets to our iconic Bramall Music Venue or cream tea at the beautiful Winterbourne Gardens?  We’ve got a reward to suit everybody.


In addition to all these great rewards anybody who pledges to our campaign will have their name on a special commemorative wall at one of the stations once the scheme is in place.


Who are the other universities we are up against?

We are up against Surrey, Brunel, Portsmouth and Swansea.

If we win when we will see the bikes on campus?

If the University is successful the scheme will become operational in April 2018. 

How is the winner determined?

As all of the universities have different operating costs the winner will be determined by who raises the largest percentage above their operational target.  For us that is £47,000 so we are aiming to raise lots more than that figure.

When will my pledge be collected from my account?

The money pledged will be taken as soon as you make the pledge, and held by Crowdfunder until the end of the project when we will find out if we are successful in winning and setting up the cycle scheme. If we do not win, all pledges will be refunded in full.

When will I receive my reward?

You will receive your reward in April 2018.

Who can I contact at the University of Birmingham for more information on the scheme and the competition?

Please contact the Universities Sustainable Travel Co-ordinator Peter Edwards - [email protected] or 07973 865 889


This project offers rewards in return for your donation

£5 or more

£5 Reward

Limited edition water bottle Commemorate your involvement in the crowdfunding campaign with a limited edition University of Birmingham water bottle.

£10 or more

£10 Reward

Termly membership Get a term long membership to the bike scheme for just £10. This will cost more than £15 when the scheme goes live and will give the first 30 minutes of any trip free.

£20 or more

£20 Reward

Gift vouchers for Bramall Music venue From classical music to comedy nights the Bramall has something for everybody and all in a beautiful modern auditorium.

£20 or more

0 of 50 claimed

A trip up the iconic Old Joe clock tower

A once in a lifetime opportunity to take a trip to the top of our iconic clock tower Old Joe. The worlds largest free standing clock tower and usually not open to the public offering incredible views across campus and beyond. Note - you must be physically able to climb lots of stairs as there isn't a lift!

£25 or more

0 of 100 claimed

£25 Reward

Limited edition Urban Cycles cycling cap Exclusive cycling cap signed by Olympic Gold Medallist and current CB cycling team coach Paul Manning.

£25 or more

£25 Reward

Year long membership to the scheme Pledge £25 now and get a years membership to the scheme - this will cost £30 plus once the scheme goes live. Being a member means the first 30 minutes of every ride is free and the daily limit is capped at £5.

£30 or more

0 of 50 claimed

£30 Reward

Super Early bird entry to next years Mad Summer Hare Sportive. After the incredible success of the inaugural Mad Summer Hare we are very pleased to be able to offer 'super early bird entry' to next years event taking pace on 2nd September 2018. Genereal entry doesn't go on sale until next year! http://www.madsummerharesportive.co.uk/

£30 or more

0 of 12 claimed

£30 Reward

Cream tea for 2 at Winterbourne Gardens Enjoy an afternoon tea for 2 and entry to the beautiful Winterbourne House and gardens.

£40 or more

£40 Reward

Year long membership to the bike scheme PLUS membership to Enterprise Car Club. For when only 4 wheels will do! Get access to over 1000 cars across the country including cars located at Grange Road and near University station which just happen to be by 2 of our bike stations! As part of the reward you also get £10 free driving credit. NOTE: you must be 19 or over by April 2018 to drive Enterprise vehicles.

£40 or more

£40 Reward

10 exercise class vouchers To be used in our state of the art brand new sports centre on campus. Want to get in shape to use the bikes then why not get in the amazing new spin room? Or get the heart pumping at a body pump class? With over 200 different classes a week you're sure to find something that suits you!

£50 or more

0 of 20 claimed

FINAL RELEASE - Trip up Old Joe

Just 20 more places to go up the iconic Old Joe Clock tower Price has increased due to demand and new information on the level of staffing each trip will require

£65 or more

£65 Reward

20 exercise class vouchers To be used in our state of the art brand new sports centre on campus. Want to get in shape to use the bikes then why not get in the amazing new spin room? Or get the heart pumping at a body pump class? With over 200 different classes a week you're sure to find something that suits you!

£80 or more

0 of 50 claimed

£80 Reward

Limited edition Urban Cycles jersey signed by Olympic gold medallist Paul Manning MBE. Very limited numbers of this incredible limited edition jersey!

£250 or more

0 of 3 claimed

Pledge £250 - Luxury room in our brand new hotel

Very limited number of this new reward A 1 night weekend stay for 2 people including breakfast and dinner in our so brand new it’s not even built yet hotel. This reward is for one of our most luxurious rooms in the Grade 2 listed Garth House. This reward is subject to availability.

£275 or more

0 of 10 claimed

£275 Reward

3 month cycle training package with Custom Cycle Coaching Want to take your cycling to the next level? Work with local legend Tom Kirk and Morvelo Basso team member to establish training goals, improve your diet and train like a pro!

£475 or more

0 of 5 claimed

£475 Reward

VERY LIMITED NUMBER: Andalucian training camp with Custom Cycle Coaching Join local cycling coach and University of Birmingham alumni Tom Kirk and his team for an incredible week of cycling in southern Spain. For less than the usual price of a shared room you will get a single occupancy room for 7 nights. More info on website but this exclusive offer is only available here.. http://www.customcyclecoaching.co.uk/training-camps.php

£5,000 or more

£5,000 Reward

CORPORATE BRAND AWARENESS PACKAGE Pledge to help us win this competition and receive a wide range of promotion to increase your brand awareness amongst our 35,000 students and 7,500 staff. Your organisation will also be credited once across all our main social media channels with a combined following of nearly 350,000 across Facebook, Twitter and Instagram. For more info see contact details in FAQ's below.

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